1. Emerging Local Government Leaders Steve Hoyt-McBeth, City of Portland April 16, 2014 www.pdxBikeShare.com

2. Overview I.Description A.History B.Business Models II.Portland A.Project Overview B.Do we need bike share? C.Experience: Bike friendly cities D.Station planning E.Equity F.Challenges III. Discussion -

3. Bike Share Definition “Public bikes available for short term rental at unattended locations.” – Paul DeMaio, Metrobike LLC “A non-motorized transportation service, typically structured to provide users to point-to-point transportation for short distance trips (1/2 – 3 miles).” – Pedestrian and Bicycle Information Center/Toole Group

4. Bike sharing is NOT NOT: Storefront bike rental Ex: Pedal Bike Tours, Waterfront Bikes, Portland Bicycle Tours NOT: Long term bike rental Ex: Univ. of Oregon Bike Loan program, Arcata, CA Library Bikes

6. Bike share through time 1 st Generation/Free Bike Programs – Amsterdam White Bikes, Portland Yellow Bikes 2 nd Generation/Coin Deposit – Copenhagen Bycyklen - 1995 3 rd Generation/Automated Self Service Kiosks – Over 230 worldwide

7. 4 th Generation – Public Bike Share Company

8. 2 nd or 5th Generation? Social Bicycles

9. Bike Share Nationwide Large systems Boston (metro) (1,500 bikes) Chicago (3,000) DC (metro) (2,000+) Denver (825) Miami Beach (1000) Minneapolis/St. Paul (1,400) New York City (6,000) Medium systems Boulder (200) Broward County, FL (280) Chattanooga (300) Columbus (300) Houston (200) Kansas City (200) Madison (350) San Antonio (280) Small systems Des Moines (18 bikes) Oahu, Hawaii (12) Oklahoma City (100) Omaha (50) Salt Lake City (120) Spartanburg (10) Tulsa (50) Coming Atlanta (500) Phoenix (500) Philadelphia (1,000 – 2,000) Portland (750) San Diego (1,800) Seattle (500)

10. Chicago: 2,000,000 trips (>year) NYC: 7,000,000 trips (>year) Minneapolis: 570,000 trips Boston: 1,000,000 trips Washington, DC: 5,000,000 trips Bike Share Popularity

14. Pricing Image: Pricing of Denver Bike Sharing’s system

15. Ownership Models 1.City owned (usually public $ for both capital and operations) 2.Non-profit owned and operated (some/all public $ for purchase) 3.Franchise/Privately owned operated (zero or very little public $)

16. Business Model Capital & Expansion: Fed, Local and Grant $ Operating:Systems Revenues & Sponsorship – Short term users generate more revenue – Annual members generate more trips

17. Portland and Bike Share Yellow Bikes – 1994 Bike Share RFP – 2007 Bike Share Demo – 2009 Bike Share RFP – 2012 Contract Award – 2013 Launch - 2015

19. Portland Contract – 500 to 750 bike system – Capital: $1.8M (Regional Flexible Funds) Remainder to be raised by Alta via sponsors – Operations: No City funds Alta paid through system revenues and private sponsors

20. Why Bike Share in Portland? Bike Plan for 2030 – 25% of trips by bike Portland Plan & Climate Action Plan – 25% of commute trips by bike Low cost alternative to bike ownership Increase convenience + appeal of biking Leverage transit investment: address last mile

21. Why does Portland need bike share? Doesn’t everyone already own a bike? Doesn’t everyone who wants to bike already bike?

22. Bike ownership among bike share members Source: Capital Bike Share 2011 Member Survey, Nice Ride November 2010 Survey

23. Bike share members biking more Source: Denver Bike Sharing 2011 Member Survey, Nice Ride November 2010 Member Survey

24. More on Biking More “I bike less than once a month.” BEFORE JOINING: 41% AFTER JOINING: 4% “I bike once or more a week.” – BEFORE JOINING: 39% – AFTER JOINING: 76% “I lost weight since joining bike share.” 30% SOURCE: Nice Ride MN 2012 Member Survey & “Vehicle 4 Change: Health Implications of Capital Bike Share Program,” Brian Alberts, Jamie Palumbo and Eric Pierce, George Washington University

25. …and driving less Source: Capital Bike Share 2011 Member Survey, Denver Bike Sharing 2011 Nice Ride November 2010 Survey

26. Convenience Begets Use Nice Ride (Minneapolis) Member Survey: “What do you value most about bike share?” – Convenience 60% – Exercise: 13%

27. Capturing Opportunistic Trips

29. Bike share + Transit’s Complimentary Relationship

30. Bike Share and Transit Capital Bike Share: - 54% of members had trips that began/ended at Metrorail station

31. Attracting New Riders Strong & Fearless Enthused & Confident No way No HowInterested but Concerned

32. Who uses bike share? Commuters Employees: work trips and errands Residents: errands and entertainment Business travelers and tourists

33. How do people use bike share? (weekdays by season) Capital Bike Share (DC/Arlington) 2011 Trip Data, graphs courtesy of http://jdantos.wordpress.com 7am 9am Noon 5pm 7pm 9pm

34. Capital Bike Share (DC/Arlington) 2011 Trip Data, graphs courtesy of http://jdantos.wordpress.com Residents, not tourists make vast majority of trips

35. Day pass users’ (tourists, 1 st timers) trips mostly* occur on weekends Capital Bike Share (DC/Arlington) 2011 Trip Data, graphs courtesy of http://jdantos.wordpress.com

37. Bike Share Station Planning DENSITY Residential Employment Commercial Bikeways Transit dependent

41. Equity Provisions High Road Standards – High Road Committee – 50% of non-management job hours: women and underserved communities 30% underserved communities All hires through designated workforce provider until hiring goal met – 150% of minimum wage – Full benefits and health insurance for full time employees 500 discounted memberships each year – Partnership with housing and service providers to promote

42. Challenges Locating stations with space constraints Access to helmets Reaching low income Portlanders Reliance on private sponsorship

43. Discussion? Thank you. Steve Hoyt-McBeth steve.hoyt-mcbeth@portlandoregon.gov 503-823-7191 www.pdxBikeShare.com

44. Industry Players: Suppliers 1.Public Bike System Company 2.Bcycle Other: -Bike Nation -Sandvault -8D -Social Bicycles

45. Industry Players: Operators 1.Alta Bicycle Share (mostly PBSC) 2.Nonprofit operators (Bcycle) 3.Others (new or few contracts) – Bicycle Transit Systems, Inc. – Cycle Hop – Deco Bikes (two large systems)

46. Bike Share Nationwide: Suppliers + Operators Large systems Boston (PBSC, Alta) Chicago (PBSC, Alta) DC region (PBSC, Alta) Denver (Bcycle, nonprofit) Miami Beach (Sandvault, Deco Bike) Minneapolis/St. Paul (PBSC, nonprofit) New York City (PBSC, Alta) Medium systems Boulder (Bcycle, nonprofit) Broward County, FL (Bcycle, Cycle Hop) Chattanooga (PBSC, Alta) Columbus (PBSC, Alta) Houston (Bcycle, nonprofit) Kansas City (Bcycle, nonprofit) Madison (Bcycle, nonprofit) San Antonio (Bcycle, nonprofit) Small systems Des Moines (Bcycle, nonprofit) Oahu, Hawaii (Bcycle, nonprofit) Oklahoma City (Sandvault, nonprofit) Omaha (Bcycle, nonprofit) Salt Lake City (Bcycle, nonprofit Spartanburg (Bcycle, nonprofit Tulsa (Sandvault, nonprofit) Coming Phoenix (Social Bicycles, Cycle Hop) Philadelphia (not announced) Portland (8D*, Alta) San Diego (Deco Bike) Seattle (8D, Alta)

47. Station location benefits: increased patronage “ If a business, restaurant, or shop is easily accessible by Capital Bikeshare, does that access make you more or less likely to patronize that establishment?” Somewhat more likely: 51.1% Much more likely: 30.4% Somewhat or much more likely: 81.5%