1. Ray Newton Professor Emeritus Northern Arizona University

2. Tourism Is Economic Development: Direct Impact  Services – fuel, banks, medical, etc.  Retail businesses  Lodging  Meals - Restaurants  Attractions – Cultural, Historical, Recreational (Spectator or Participant)

3. Tourism Is Economic Development: Indirect Impact  Jobs  Tax revenues  Community image  Commercial opportunities and growth  Community growth, expansion of goods and services

4. Recent Trends 2008 - 2009  Employment declined 5.7 percent  Spending declined 10.2 percent  Tax receipts declined 8.1 percent  Visitation declined 7.5 percent Source: Dean Runyan Associates (Portland, OR)

5. Visitor Spending Source: Dean Runyan Associates (Portland, OR) 2008 - 2009

6. 2008 Tax Impact of Tourism Graph 1 and 2 Source: Dean Runyan Associates (Portland, OR)

7. What we Know About Arizona Visitors  See handouts Source: Arizona Office of Tourism

8. Tourism = Financial ROI And Emotional ROI  Effective tourism promotion is, “…selling of memories”  Pre visitor expectations are positive  Post visitor memories – positive or negative or both?

9. Most Vacation Memories  Retention of experiences:  Visual  Emotional  Physical  Sociological  Historical  Educational

10. Your Personal Tourism ROI  What did you enjoy and why?  What did you not enjoy and why?  Were your expectations met?  Did you have a positive ROI?