1. SHRM Certification Update

2.  SHRM Certification Overview  Recent Developments  Exam Pilot  Education Partners  SHRM Certification Commission  Incentive Program  Preferred Provider Program  Information & Promotional Resources  Bottom Line Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT Briefing Topics 1

3. Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT  Incorporate the behavioral competencies that HR professionals need for career success  Create the basis for a relevant & credible certification that receives widespread employer support  Establish a universal standard and global brand for HR certification that will be recognized in every region  Provide a streamlined certification program that expands access, minimizes bureaucracy, and supports the continued development of the HR profession 3 SHRM Certification Objectives 2

4. Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT SHRM Body of Competency and Knowledge The SHRM-CP and SHRM- SCP is based on the SHRM Body of Competency and Knowledge, which includes four key Knowledge Domains and the eight Behavioral Competencies that HR professionals need for career success. 3

5. In order to be eligible to sit for the SHRM-CP or SHRM-SCP exam, an applicant must meet the specific educational and work experience criteria, outlined below: j Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT Eligibility Criteria Our eligibility criteria eliminates barriers, emphasizes the value of formal HR education, and provide an accelerated path from the SHRM-CP to the SHRM-SCP. 4 Notes: 1000+ of HR related activity = 1 year of experience; HR experience may be in an exempt or non-exempt capacity; for more information, see SHRMCertification.org. *Less than a bachelor’s degree includes: associate’s degree; some college; high school or GED

6. Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT To maintain SHRM-CP and SHRM-SCP certification, certified professionals will have three years to acquire 60 PDCs in three categories: Advance Your Education, Advance Your Organization, and Advance Your Profession. Recertification All programs that enhance your competencies will qualify for PDCs, giving you great flexibility in designing your professional development plan! 5

7. The 2015 SHRM Learning System addresses all elements of the SHRM BoCK, and provides comprehensive online learning and instructional aids, accessible by any device. Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT 2015 SHRM Learning Systems for SHRM-CP / SHRM-SCP 6

8. Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT Education Partners for Exam Preparation SHRM is partnering with over 200 colleges, universities, and other organizations in the US and around the world to deliver SHRM-CP / SHRM-SCP cert prep programs – and we are adding more partners every week. In addition, SHRM certification exam prep courses will be delivered in the following countries: China, India, Mexico, UAE, Egypt, Lebanon, Bahrain, Kuwait, Saudi Arabia, Jordan, Qatar, Denmark, Malaysia, Indonesia, Nigeria, Ghana, South Africa, Colombia, Pakistan, Bulgaria, Romania, Vietnam, South Korea, Hong Kong, Trinidad & Tobago, and Turkey, among others. 7

9. Pathway Process Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT  All holders of valid HR generalist certifications may obtain their SHRM-CP or SHRM-SCP via the “pathway” process  Candidates can obtain their SHRM certification by going to SHRMcertification.org, agree to the SHRM Code of Ethics, and complete an online tutorial on the SHRM Competency Model  Volunteer leaders can complete the “pathway” during the VLS; others can complete the pathway from Jan 5 – Dec 31, 2015.  Pathway participants are not asked to “give up” existing certifications! 8

10. Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT Key Dates 20 Nov 2014 – Learning System for SHRM-CP/SHRM-SCP 4-5 Dec 2014 – Instructors’ Training (Dallas) 11 Dec 2014 – SHRM Certification Commission Meets 5 Jan 2015 – Application Window Opens 5 Jan 2015 – “Pathway Process” Available 1 May 2015 – Exam Window Opens 9

11.  SHRM Certification Overview  Recent Developments  Exam Pilot  SHRM Certification Commission  Incentive Program  Preferred Provider Program  Information & Promotional Resources  Bottom Line Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT Briefing Topics 10

12. Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT Development of Pilot Exam SHRM has followed an extensive, rigorous process to create the new certification exams, which include Situational Judgment questions, which are used to assess competencies. Completed Upcoming 11

13. Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT Atlanta, GA Alexandria, VA Bethesda, MD Chicago, IL Dallas, TX Portland, OR San Diego, CA Waltham, MA Beijing, China Delhi, India Dubai, UAE Hyderabad, India Monterrey, Mexico Port of Spain, Trinidad & Tobago Pilot Exam From Oct 18-Nov 1, SHRM conducted a highly successful pilot exam in 14 locations and 19 sites in six countries, drawing 1070 participants – including 30% from outside the United States. 12

14. Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT Pilot Examinee Feedback – Illustrative Comments "The difficulty was about the same as the legacy exam, but the content was much more related to the job I have now." "It was really awesome. I'm in an HR Master's program and [the exam] connected with all the things I'm learning for my degree." "I loved the SJTs. In fact, the day after I studied the practice materials, someone at work had one of the exact situations…“ "The exam is really like life and work experience. I have had work situations with those same issues mentioned in the test questions.” “I felt my experience helped me answer all the SJT questions because I had experienced many of the situations on-the-job.” 13

15. Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT Last week, we announced the SHRM Certification Commission, chaired by Wayne Casio, Ph.D., and made of up distinguished leaders in the HR profession, to oversee the technical aspects of the new program. SHRM Certification Commission 14 Wayne Cascio, Ph.D., Chair Distinguished Univ. Professor Univ. of Colorado (Denver) Business School Losey Award Winner John Boudreau, Ph.D. Center for Excellence in Organizations Univ. of Southern California Losey Award Winner Trent Burner VP, Global Org. Effectiveness WalMart Jeff Lindeman Senior Director Talent & Engagement San Diego Int’l Airport Former SHRM Chapter President Betty Lonis VP, Human Resources Navient Former MAC Member Santrupt Misra, Ph.D. Director, Group HR Aditya Birla Group VP, Global Org. Effectiveness James Outtz, Ph.D. President Outtz and Associates Susan Podlogar VP, Human Resources Johnson & Johnson Former SHRM Foundation Board Member Richard Vosburgh, Ph.D. President RMV Solutions, LLC HRPS Board Member Tim Young Director, Field HR AutoZone SHRM BoCK Panel Member Sheldon Zedeck, Ph.D. Professor Emeritus Univ. of California at Berkeley

16. State Council / Chapter Incentive Program  State Councils will earn $10 for every SHRM National member in the state who is SHRM certified on 31 December 2015  Chapters in good standing will earn $20 for every SHRM National member in the chapter who is SHRM certified on 31 December 2015  Incentive program will continue in 2016 as well  Payments will be made in January 2016 and January 2017 Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT This Incentive Program aligns SHRM and its affiliates, encourages participation in the SHRM certification program, and compensates State Councils/Chapters for any revenue loss associated with decline in recertification activity related to the legacy certifications. 15

17.  SHRM Certification Overview  Recent Developments  Exam Pilot  SHRM Certification Commission  Incentive Program  Preferred Provider Program  Information & Promotional Resources  Bottom Line Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT Briefing Topics 16

18. Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT  All State Councils and Chapters in good standing are eligible to participate in the SHRM Preferred Provider Program, free of charge  SHRM Preferred Providers may allocate SHRM PDCs for your in-house events throughout the year without prior approval from SHRM  What are your next steps as a Preferred Provider ?  Post your preferred provider seal – let your members know your programming supports the SHRM- CP and SHRM-SCP credentials.  Attend SHRM’s informational webinars – look for an invitation in December to learn more about our program and the types of development opportunities that are eligible.  Assign PDCs to your courses – participation in the program allows you to assign PDCs to your courses in accordance with SHRM guidelines. Contact PreferredProviders@shrm.org with any questions.PreferredProviders@shrm.org SHRM Certification Preferred Provider Program To date, 48 State Councils and 403 Chapters have registered as SHRM Preferred Providers! 17

19. Example Programming Topics for HR Expertise Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT 18

20. Example Programming Topics for Behavioral Competencies Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT 19

21.  SHRM Certification Overview  Recent Developments  Exam Pilot  SHRM Certification Commission  Incentive Program  Preferred Provider Program  Information & Promotional Resources  Bottom Line Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT Briefing Topics 20

22. Last week, we launched a new SHRM certification website -- SHRMCertification.org -- that provides comprehensive information on the SHRM-CP and SHRM-SCP program, and will serves as an entry point for candidates, certificants, and Preferred Providers. Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT SHRM Certification Web Site 21

23. We produced attractive, informative handbooks and other collateral on the SHRM Certification program… Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT Program Materials SHRM has published a variety of pamphlets, guides, and handbooks on all aspects of the SHRM certification program – which can be accessed via SHRMCertification.org. 22

24. SmartPlan – Marketing Plan Wizard Chapters that form study groups using the SHRM Learning System have access to the SmartPlan tool in Partner Resource Central that provides a step-by-step wizard to help build a marketing plan. Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT SmartPlan Marketing Tool 23

25.  SHRM Certification Overview  Recent Developments  Exam Pilot  SHRM Certification Commission  Incentive Program  Preferred Provider Program  Information & Promotional Resources  Bottom Line Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT Briefing Topics 24

26. Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT SHRM Certification is Building Momentum toward a Successful Launch! Successful pilot with 1070 examinees held at 17 sites and six countries! 48 State Councils and 403 Chapter signed up as Preferred Providers! 200+ Exam Prep Partners in the US and around the world! SHRM Certification Commission chaired by Dr. Wayne Casio! A SHRM BoCK that identifies the HR competencies needed for career success! New Learning System comprehensive online tools & learning aids! Exams featuring SJ questions, a better approach to assessing competencies! A streamlined “Pathway” for legacy credential holders! 25

27.  Get certified!  Currently certified – take the pathway  Not certified – register for the exam after 1/5  Register your chapter as a SHRM Preferred Provider  Map your chapter education opportunities and events to the BoCK  Earn incentive payments for your chapter  Encourage certified members to take the pathway  Encourage uncertified members to register for the spring or fall test window  Expand your certification preparation offerings  Work with your local educational partner  Organize a study group Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT Next Steps Thank you for your support!

28. Prepare. Change. Succeed. 2014 SHRM VOLUNTEER LEADERS’ SUMMIT Questions? 26