1. Melisa Anderson Alex Amber Vivian

2.  Based in Finland  Employ nearly 130,000 people in 120 countries  38% of market share in 3 rd quarter of 2009  Number one in the world for cell phone sales

3.  Started as a paper mill in 1865  Near bankruptcy after World War One-joined with rubber works and cable works  First electronic device-pulse analyzer  Kept diversifying product line-eventually producing radios, TVs, and computers  1992-changed strategy and focused only on telecommunications

4.  Economy  People are saving money-spending less  2009 first quarter cell phone sales down 8.6% from a year ago  Households omitting landlines-using only cell phones  Barriers to enter are high  Fierce competition

5.  Companies struggling to expand  Nearly billion people own a cell phone  Motorola went from 2 nd largest to 5 th largest in 2007  Health risks are threatening to industry as a whole  No proven facts that cell phones cause cancer  On-going studies conducted

6.  Nokia has ten series of cell phone; eight of them are used Symbian operating system.  all models in N series and E series are used Symbian S60 OS  Nokia Corporation purchased Symbian, Ltd in 2008  High quality and solid shell  The funny Nokia 1100 The funny Nokia 1100

7.  Nokia’s market share in North America is only 10 percent.  Firstly, Nokia didn’t have so much advertisement in America  Secondly, more than 90% of Nokia’s cell phones are in GSM net.  Thirdly, Nokia’s designs are not suitable for American customers.  The last but also the most important reason is telephone services providers.  Nokia in T-mobile Nokia in T-mobile

8.  Smartphone is the future trends of cell phone.  The future trends of Smartphone are Touch Screen Smartphone and QWERTY Keyboard Smartphone.  High price, high quality, high tech and numerous functions but also mean high profits.

9.  It is reported that Nokia’s market share of Smart phone was 35% in the third quarter of 2009.  Although an unlocked Iphone’s price is more than $700 dollars, but customers could only spent $199 dollars buy an Iphone with two years AT&T services.

10.  Great Reputation  New Attempts  New Competitors  Great Advantage on Market share

11.  The Emergence of Competitors  Intellectual Property Disputes  Concern on Expanding Business

12.  Outmoded Design  Ineffective Cooperation with Operator  Losing the Smart Phone Market

14.  Nokia in China -3G market -Domestic Competitors  Nokia in India -Accusation of After Service -Walkout

15.  April 1 ， 1976  Steve Job ， Steve Wozniak & Ronald Wayne  Cupertino, California, United States  Revenue: US$32.48 billion (FY 2008)  Net income: US$ 4.83 billion (FY 2008)  Employees:35,000 (Q1 FY 2009)  Products Products  iphone (January 9, 2007)

16.  Strength 1.Operating system 2.Design

17.  1928  Paul Galvin & Joseph Galvin  Headquarters: Schaumburg, Illinois, United States  Revenue: US$ 30.146 billion (2008)  Net income: US$ -4.244 billion (2008)  Employees:64,000 (2008)

18.  current situation 2006

19.  1938  Lee Byung-chul  Headquarters: Samsung Town in Seoul, South Korea  Revenue: US$ 173.4 billion (FY 2008)  Net income: US$ 10.7 billion(FY 2008)  Employees: 276,000 (Q1 FY 2009)

20.  Marketing Strategy Sports marketing 1988 Seoul （ 24th ） 1998 Nagano （ 18th winter ） 2000 Sydney （ 27th ） 2002 salt lake city （ 19th winter ） 2004 Athens （ 28th ） 2006 Turin （ 20th winter ） 2008 Beijing （ 29th ）

21.  Enhance Cooperation with Operators in North America  Smart Phone Market  Learn from Competitors

22.  Enhance Cooperation with Operators  Changes on Operation System  Meet Consumer’s Needs  Diversity

23. Any questions? Thank you!