1. High School Business Heroes 2014 Seminar 1: Business Planning and Marketing Analysis March 4, 2014

2. Agenda  Feedback on Elevator Pitch  Advancing Teams!  Guest Speakers  Dragica Lebo and Maya Amoah  Professor Ambika Badh  Phase 2 Intro – Business Plan Report  Upcoming Events  Questions, comments, concerns?

3. Elevator Pitch Feedback  Edited documents with feedback will be emailed back to your team  A variety of ideas presented  Formatting of title, citations and bibliography  Formal language; marketing concepts  Peer and team editing  Analysis and defining your plan

4. TEAMS ADVANCING TO PHASE 2…

5.  Mount Carmel Business Innovation  NewBreed  NST%  Premium  The Blazers  The Heifers  The Invincible 4  The Quartets  Veni Vidi Vici  Ace Inc.  A.C.R.I.  APHS  Business Gurus  Cloud 10  Collateral  Dynamics  FBI – Fierce Business Innovators  JAM Sesh  M.A.P.

6. Guest Speakers: Dragica Lebo Youth Project Manager, City of Hamilton – SBEC Maya Amoah Gr. 12 Student & Creator of Nebula Artwear Creating a Business Plan and Starting Your Own Business

7. Guest Speaker: Ambika Badh Professor of Marketing DeGroote School of Business, McMaster University Analyzing a Marketing Case

8. PHASE TWO: THE WRITTEN REPORT  Comprehensive 4-page report including an in-depth analysis using primary and secondary research.  Take the ideas presented in Phase 1 and expand on it  Consists of an evaluation of your innovative ideas, a marketing plan, and implementation process  Basis for selection of Top 10 teams

9. B USINESS P LAN R EPORT Criteria Evaluated out of 60 marks in total  Research throughout report [18 marks]  2 different primary sources, 10 secondary sources  Executive Summary [5 marks]  Background info on AGH  Summary of goals, findings and plan execution  Business Plan and Implementation [28 marks]  Explain creative idea and marketing strategy  Describe implementation and its practicality  Describe how target market’s perception of AGH as a result of the proposed campaign

10.  Conclusion [3 marks]  Summarize business plan and findings (no new content)  Appendix (optional)  Supplementary items that may disrupt report flow  References [6 marks]  Use Business Citation Guide to cite sources — More info in Submission Details package — Report Deadline: Friday, March 21 at 11:59pm – submit to hsbh@mcmaster.ca B USINESS P LAN R EPORT Criteria

11. Seminar 2  Tuesday, March 11 at 5:30-7:00pm, DSB 505  Drop-in help (during March Break) Seminar 3  Tuesday, March 18 at 5:30-7:00pm, DSB 505  Ines Perkovic from Innis Library  Professor from DeGroote Upcoming Events:

12. Questions, comments, concerns?