1. Town Centre Issues for Bakers André Sarafilovic Managing Director Stephens Bakery

2. Town Centre Issues for Bakers “The New High Street” Out of Town Shopping Online Shopping Parking Bakers shops are not the reason to visit the town centre! Foot fall is dependant on the “vibrancy” of the Centre Fierce competition to feed the shoppers Customers expect:  Value for Money  Attractive and pleasant shopping environment

3. How do Stephens tackle these issues? Differentiate ourselves from the competition: Constantly monitor product quality Match product range with location and time of day Meal Deal Offers  Value for money  Increases average spend Use Mystery Shoppers to measure our “quality” Spotlight On Standards (SOS) Shop Refits  Facelift every 3 years  Total refit every 9 years

6. High St Dunfermline Cowdenbeath Sales (8wk Avg) Before Refit £7,410£4,080 After Refit £8,820£4,820 +19%+18% Customer Count Before Refit 3,0201,520 After Refit 3,4501,710 +14%+12.5% Average Spend Before Refit £2.45£2.68 After Refit £2.53£2.82 +3%+5% Why invest in Town Centres ?

7. High St Dunfermline Cowdenbeath Shop Fitting Cost£54,000£58,000 Annual Contribution Sales Increase£72,000£38,000 Less: Cost of Sales (25%)£18,000£9,500 Depreciation (9 Years)£ 6,000£6,450 Total Annual Contribution£48,000£22,000 Return on Investment88%37% 58 weeks137 weeks Return on Investment (ROI)