1. Forever steel Steel is the most recycled packaging material in Europe

2. Recycling Steel is the most recycled packaging material in Europe and across the world Steel is a permanent material that can be infinitely recycled without any loss of quality Recycling saves resources (iron ore, coal, limestone) and reduces CO 2 emissions Steel is a monomaterial and therefore easy to recycle Because steel is magnetic, it can be easily recovered from all efficient waste streams

3. Inherent recycling properties Steel packaging is 100% recyclable Steel is the most recycled packaging material Using recycled steel to make new steel saves energy and resources High production temperatures ensure recycled material is contamination-free Steel is a monomaterial needing no complex material separation processes and is therefore simple to recycle.

4. Steel: the recycling champion 100% of all recycled steel packaging is reused to make new steel In Europe, recycling infrastructures have been in place for a long time so are well-established and highly efficient Over 74% of steel packaging is recycled in Europe The industry aims to achieve an average European recycling rate for metal packaging of 80% by 2020 Steel is the most recycled packaging material in Europe and across the world. Sources: Industry experts - PlasticsEurope, ACE (Alliance for beverage cartons & the environment), FVE (European Container Glass Federation), APEAL (European Association of producers of steel for packaging). Based on 2011 data for steel and glass and on 2010 data for all others. Updated 2011 European recycling map & New Eunomia certificate

5. Easy separation No need for separate waste collection means easier recycling Easy separation makes recycling of steel cost-effective Increased recycling means reduced landfill Even if steel packaging ends up being incinerated, the steel can be recovered from the bottom ash Steel is easy to recover from any waste stream by using a magnet

6. Recycling saves resources Energy and raw materials (iron ore, coal and limestone) embedded in recycled cans are entirely reused Using recycled steel saves 30% energy Each item of recycled steel packaging saves over one and a half times its weight in CO 2 In 2011, 2.6 million tonnes of packaging steel was recycled in Europe, saving over 4 million tonnes of CO 2 Recycling saves primary resources and reduces CO 2 emissions.

7. Closed material loop, open product loop Once melted down, steel can be reused for a variety of applications thanks to its closed material, open product loop properties Steel is recycled into new steel, to be used for cars, trains, buildings, packaging etc. The steelmaking process needs scrap metal, so every steel plant is also a recycling plant The steelmaking process needs scrap metal, so every steel product has guaranteed recycled content Steel is a “Permanent material” that can be infinitely recycled without any loss of quality.

8. Fresh at heart Steel packaging is virtually unbreakable and preserves nutrients

9. Performance The mechanical strength of steel packaging guarantees its lasting durability Total barrier properties against light, gases and liquids, ensure product quality and brand performance Food packed in steel has equivalent vitamin content to freshly prepared, without needing preserving agents A wide range of dispensing options can be used to suit the function of the product From food to chemical products, steel for packaging offers unrivalled efficiency, safety and performance

10. Durable & unbreakable Steel is impact-resistant, puncture-resistant and unbreakable in the supply chain Steel packaging can withstand high external pressure during filling processes such as retort The inherent strength of steel for packaging provides optimal resistance to high-pressure filling of aerosol cans The mechanical strength of steel packaging guarantees its lasting durability.

11. Total barrier, ensuring product integrity Steel is unbreakable and offers total product protection during transportation or storage Steel packaging is impermeable and protects contents from light, oxygen, gases, fragrances, flavourings, oils, fats and fluids Total barrier properties against light, gases and liquids ensure product quality and brand performance.

12. Preserving nutrients and vitamins without additives No additional preservatives are required to protect canned food stored at ambient temperature All bacteria are eliminated by temperature during the filling process Fruit and vegetables canned within hours of harvesting retain their nutrients throughout their shelf life Food packaged in steel has equivalent vitamin content to freshly prepared, without needing additives or preserving agents.

13. Variety of dispensing options, consistent performance Portion sized packaging limits product waste Steel aerosols allow efficient and sophisticated delivery of contents Steel aerosols are capable of holding reactive contents A wide range of dispensing options can be used to suit the function of the product.

14. Consumer trust & reliability Cans are adapted to current lifestyles including eating or drinking on the move Individual consumer needs are met by convenient, quick to cook food packaged in a wide range of sizes and volumes Contents are safely preserved for long periods of time Consistent food quality reassures consumers From food products to chemical products, steel for packaging offers unsurpassed efficiency, safety and performance.

15. More taste, less waste Portion sized packaging saves food and reduces spoilage

16. Use Food packaged in steel requires no refrigeration during transport and storage Steel offers unparallelled premium primary packaging solutions Steel packaging contributes to reducing food waste Food packaged in steel has equivalent vitamin content to freshly prepared

17. Source: Scientific Certification Sysytem (scs) Reduced energy need Food packaged in steel can be transported and stored at ambient temperature Energy consumption is reduced throughout the supply chain Transport and storage costs are lower Food packaged in steel is energy efficient, from farm to fork,

18. Premium primary packaging Steel offers excellent supply chain advantages. Steel packaging requires virtually no outer (secondary)packaging to protect it during transport Food cans need only be shrink-wrapped and placed on a cardboard tray Steel delivers high efficiency, allowing multi-layer stacking Steel cans are able to resist high axial loads

19. Reduced food waste and spoilage Steel packaging contributes to reducing food waste and spoilage. Portion-sized packaging means consumers choose the size they need and throw less food away Food cans capture food in productive years and balance production with consumer demand Cans retain product freshness, flavour and nutritional value longer than any other packaging There is no spoilage and loss due to contamination by other products

20. More is less Lighter and thinner steel means less energy and raw materials

21. Manufacturing Innovation in production means that steel for packaging is up to 40% lighter today than 30 years ago The European steel industry is committed to continually reducing energy use and emissions Steel is produced with an average of over 57% of recycled content LCA (Life cycle analysis) considers the entire life cycle of tinplate, and shows significant recent environmental gains

22. Weight reduction Greater productivity, more cans are made with the same quantity of steel Increased industry resource efficiency Lighter and more efficient throughout the supply chain Steel packaging is up to 40% lighter today than 30 years ago.

23. Reduced energy and emissions CO 2 emissions from steel production are today 50% lower than 40 years ago CO 2 emissions from a standard steel can are today 30% lower than 15 years ago Consumption of primary energy per tonne of crude steel is 40% lower than 40 years ago Source: Stahlinstitut VdeH European steel industry is committed to continually reducing energy use and emissions.

24. Recycled content Over 70% of steel packaging in Europe is recycled each year (74% in 2011) All steel, including steel for packaging, is made using ferrous scrap Primary and secondary steel have identical properties Using recycled material saves raw materials, energy, water and lowers CO 2 emissions Source: Worldsteel High recycling rates and 100% recyclability mean that steel is produced with an average of over 57% of recycled material.

25. LCA performance Global Warming potential of tinplate production (mainly CO 2 emissions) is reduced by 9% over two years Acidification (-6%) and eutrophication (-11%) both decrease over two years Primary energy demand decreases by 3% over two years Recycling brings 30% energy savings and 42% less CO 2 emissions Source: APEAL LCA considers the entire life cycle of tinplate, from cradle to gate, and shows significant recent environmental gains.

26. Catch me if you can Steel cans are filled very fast with very little loss of product

27. Efficiency Steel packaging offers outstanding performance at all stages of the supply chain Steel packaging requires virtually no outer (secondary)packaging for transport Steel packaging is retail-ready packaging, needing no complex operations to stack The filling process of steel cans is fast and efficient High-speed can production and filling offer a competitive solution to the demands of the fast-moving consumer goods chain

28. Excellent supply chain performance Enables fast and efficient filling, without product wastage Easy transport, loading and handling at ambient and high temperatures Versatility for brands, offering a range of sizes and dispensing varieties Steel packaging offers outstanding performance throughout the chain.

29. Retail-ready packaging Steel packaging offers easy, multi-layer stacking Steel cans retain their position during transport, even at high temperatures Food cans are shrink-wrapped and placed on a cardboard tray Steel packaging is easy to transport, store and display

30. Fast & efficient filling Filling is done at high speeds of up to 1,500 food cans per minute High speed processes yield significant energy savings and economies of scale High speed processes minimise product spoilage The inherent strength and magnetic properties of steel enable fast and efficient filling of steel cans.

31. Competitive Steel cans are produced efficiently in large volumes and filled at a higher speed than any other packaging material Steel packaging is easy to load, unload, stack and store, optimising warehouse space and saving time and costs of handling Steel packaging is easy to handle and impossible to spill or break, eliminating waste and spoilage No need for refrigeration saves up to 70% of energy consumption throughout the supply chain Steel packaging offers a competitive solution to the demands of the fast-moving consumer goods chain.

32. Can do Steel packaging is tried, tested and trusted

33. Versatility Steel offers unique shaping, embossing and printing opportunities Steel packaging is available in a wide variety of shapes and sizes, offering brands a complete product range for every context (single household, families, etc) Steel packaging provides a wide range of opening and dispensing solutions to suit all product and consumer needs

34. Wide range of packaging sizes A diversity of volumes from 50ml to 40l delivers a complete product range for every target group More than 1,500 food items come in steel cans Thousands of non-food products are also packaged in steel, ranging from paint to shoe polish, waxes, aerosol sprays, finishes and lighter fluids Steel aerosols contain more than 1,500 different kinds of products from food and beverages to lubricants and paints, as well as personal, medical and household items Steel packaging is available in a wide variety of shapes and sizes, offering brands a complete product range for every occasion.

35. Brand differentiation Steel packaging offers logistical robustness so that the product looks great and delivers brand promise to the consumer Steel packaging ensures product quality throughout shelf life Innovative illusory and tactile effects create unsurpassed on-shelf visual impact Steel offers unique shaping, embossing and printing opportunities.

36. Convenience and on-the-go consumption Steel cans are both portable and offer individual portion sizes Steel offers convenient opening options such as Easy Open Ends (EOE) Because steel cans may be kept at ambient temperature, they can be stored anywhere, preserving contents safely over time Steel packaging provides a wide range of opening and dispensing solutions to suit all product and consumer needs.

37. Steel barrier Steel packaging protects its content from the environment and vice versa

38. Safety Steel packaging offers 100% barrier protection against light, water and air Steel is, by design, the most tamper-evident of all packaging materials Steel packaging protects the environment from aggressive substances such as solvents and gases Steel packaging offers consumers a secure solution for volatile products

39. Product integrity & quality Steel packaging offers 100% barrier protection against light, water and air. Steel is impermeable to light, gases and liquids The properties of steel ensure product quality and trusted brand performance Products packed in steel resist severe transport or storage conditions Products packed in steel stay fresh for longer even at ambient or high temperatures The same sentence we use one side before („safety“)

40. Tamper-evident Steel is, by design, the most tamper-evident of all packaging materials. Steel packaging ensures product quality throughout shelf life Steel offers consumers an unsurpassed measure of peace of mind Steel packaging offers brand-owners real brand integrity

41. Containment Steel packaging protects the environment from aggressive substances such as solvents and gases Steel packaging provides the best solution for potentially hazardous goods Steel is impermeable and solvent-resistant Steel complies fully with national and local regulations on hazardous goods

42. Secure solution for volatile (flammable) products Steel packaging offers consumers a secure solution for volatile products. Steel packaging does not burn as quickly as other packaging materials Steel is therefore the most appropriate solution for containment of paints, solvents and other flammable and combustible products Steel packaging offers fire resistance for extended periods of time