1. preventing counterfeit …
Nanotechnology
for
preventing counterfeit …
you can now fingerprint
brand packs
Avinash Mandale
Global Chief Marketing Officer
Bilcare Limited
Bilcare © 2008 Privileged Information

2. Some facts WHO claims 10% global medicines are fake
This costs the pharmaceutical industry USD 46 billion per year
…and raises serious health and safety concerns for consumers
U.S. customs seizures of fakes grew 46% in 2004
This cuts across all sectors – pharma, household goods, software etc
…and continues to grow around the world
Interpol estimates 5-7% of world trade involves counterfeits
This is equivalent to over USD 500 billion in lost sales

3. Anti-Counterfeiting Initiatives
USA
FDA – Jan 2010 timeline for pedigree system
California – implementation delayed 1 year
Counterfeit Drug Task Force – RFID, 2D Bar Code
Europe
EC – review of policy options in process
Target - Standardize T&T + Authentication across supply chain
EFPIA - focus Data Matrix ECC Pilot Project to begin 4Q 2008
India
Confederation. of Indian Industry – CF, Piracy and IP Initiatives
FICCI – several national CF initiatives (“National Cause”)
ASSOCHAM – Pharma initiatives and related info.
OPPI – anti-CF guidelines
IDMA – regulatory affairs, seminars
Health Ministry to do a country wide survey
Bilcare © 2008 Privileged Information

4. Current Technology Options
PRODUCT IDENTIFICATION
Serial numbers
Barcodes
DATA MATRIX
RFID
& Chip
PRODUCT SECURITY
Holograms
Covert Ink
“Fingerprint”
DATA MANAGEMENT PLATFORM
Objective – Link Product Identification with Product Security in Real-Time
Bilcare © 2008 Privileged Information

5. But are these the best available solutions?
Defining the Best Solution
Key Pharma anti-counterfeiting initiatives are focused on harmonizing Track & Trace and Authentication systems.
Preferred solutions include:
2D DATA MATRIX, and
RFID
But are these the best available solutions?
Bilcare © 2008 Privileged Information

6.         DATA MATRIX versus RFID RFID
Source: EFPIA, February 2008
DATA MATRIX
ECC200
RFID
Ability to read at distance/No direct line of sight required?
Difficulty to modify / alter / copy ?
Readability robustness? Efficiency of reading rates ?
Business processes changes ? High speed and volumes ?
Compatibility with Biologics (vaccines, biotech products)
Volume of data to manage? Network complexity (EPC Global) - Harmonized Standards (EU/US/Asia) ?
Privacy issues/objections/public concerns ?
RFID Tag cost ~ 20 to 40 cents € Data Matrix cost ~ 0.1 to 0.3 cents €        
Bilcare © 2008 Privileged Information

7. Assessment RFID: hard to copy but too expensive and too complex
ECC 200: preferred technology, most feasible and cost effective
Key weakness: easy to copy! Counterfeiting
risk remains.
Can current preferred Track & Trace solutions be combined with highly secure Authentication Technology that is cost effective and easy to implement ?
Bilcare © 2008 Privileged Information

8. The Breakthrough Solution – Track and Trace + Authentication
DATA MATRIX or Linear Barcode
(high density, i.e. 16 random numerical digits)
Tamper Evident Label =
Proprietary Bilcare “Fingerprint”
Unique, secure fingerprint !
Bilcare © 2008 Privileged Information

9. Key Features of Technology
SECURE LABELS BASED ON
Robust composite material
Unique, complex texture and pattern or “Fingerprint”
Invisible to naked eye, but “machine readable”
Randomly generated pattern
Applied as low cost, tamper evident label
Unique, item level “Fingerprint” that is cost effective and impossible to copy
Bilcare © 2008 Privileged Information

10. The Bilcare Solution 1 2 Control Database Server Authenticator:
Serial Bar Code Fingerprint
(e.g. ECC 200, GS1) #
Control Database
Server
Authenticator:
Company: ABC
Expiry Date: Aug 2010
Trans Code: 11B1 CHZQ OT41 2
Authenticated
Brand Owner Server
Bilcare © 2008 Privileged Information

11. Key Advantages Secure, non-reproducible, tamper-resistant
Combinable with all standard coding systems, including RFID
Cost effective and easy to implement
Provides protection throughout entire Pharma supply chain
Adaptable to current software – point of sale, reimbursement
Applicable to primary and secondary packaging
Bilcare © 2008 Privileged Information

12. Breakthrough Solution for Authentication and Pharma Brand Security
Bilcare Fingerprint Technology
The “Next Generation” of
secure, flexible and cost effective
anti-counterfeit technology
Breakthrough Solution for Authentication and Pharma Brand Security
Bilcare © 2008 Privileged Information