1. New Generation IP Camera Unique Sales Points

2. In 2012, First to Launch Hybrid Camera In 2006, First to Launch Embedded Video Analytics In 2009, First to implement H.264 into Surveillance Cameras In 2012, Sony announced IPELA ENGINE

3. What is “IPELA ENGINE”?

4. The “IPELA ENGINE” is the general term of Sony’s integrated signal processing system for high picture quality which combines the company’s unique signal processing and video analytics technologies. IPELA Engine is a key technology for the next generation camera.

5. Realizes the best ever picture quality by industry-first technologies The Best Image Sensor Sony proprietary image sensing technology Sony proprietary image processing technology The Best Signal Processing System Face Detection 130dB @1920x1080 Industry first High Frame Rate XDNR 60fps @1920x1080 Excellent noise reduction Industry first

6. Video Analytics Encoding Packetizing Image Sensor Noise Reduction Wide Dynamic Range Color Adjustment XDNR(excellent noise reduction) Tunes the contrast and corrects the tone for both light and dark areas through the combination of images taken at varying shutter speeds within a single frame. Makes Sony’s unique color reproduction which was adapted to various environments. Analyzes video images with Sony’s unique algorithm, and triggers an alarm based on user-defined rules. Encodes and packetizes video images with high performance processing at 60 frames/second. Detects and reduces the noise within a single frame, in addition to the reduction of noise from differential signals in the consecutive frames. High Frame Rate Video out

7. IPELA Engine won “Best CCTV Product 2012” Award −DETEKTOR international award was announced on 19 th Sep, 2012 at SKYDD exhibition (Security exhibition in Nordic) −Sony IPELA Engine won the “Best CCTV Product 2012” award, which is the 1 st prize of the CCTV category

8. Movie

9. Unique Sales Points Sensitivity up More than double of current generation SD Card All Form Factors Support VBR/CBR (Variable Bit Rate) / (Constant Bit Rate)

10. Unique Sales Points 1080/60P 720/60P High Frame Rate Sensitivity up More than double of current generation 130 dB (HD) 90 dB (Full HD) View-DR@30 fps DEPA Advanced New Analytics SD Card All Form Factors VBR/CBR

11. V-Series Current Product Line Up X-SeriesE-Series DH210T DH110T CH110 DH210 DH110 PTZ ER550 ER580 EP550 EP580RH124 RH164 CH210 Z-Series CH240CH280DH240DH240TDH280 CH140CH180DH140DH140TDH180 CH220CH260DH220DH220TDH260 CH120CH160DH120DH120TDH160 ZM550 ZM551ZR550ZP550 ZB550

12. V-SeriesX-SeriesE-Series DH210T DH110T CH110 DH210 DH110 PTZ ER550 ER580 EP550 EP580RH124 RH164 CH210 Z-Series CH240CH280DH240DH240TDH280 CH140CH180DH140DH140TDH180 CH220CH260DH220DH220TDH260 CH120CH160DH120DH120TDH160 ZM550 ZM551ZR550ZP550 ZB550 New Generation Product Line-up New V-Series VB600 VB630 VB600B VM601B VM600B VM601 VM600 VM631 VM630

13. New Generation Product Line-up New V-Series VB600 VB630 VB600B VM601B VM600B VM601 VM600 VM631 VM630 60fps 30fps 60fps 30fps 60fps 30fps

14. High Frame Rate 30fps (HD/Full HD) Smooth video suitable for a casino, traffic surveillance, etc. 60fps (HD/Full HD) Transportation

15. High Frame Rate : SNC-CH140 example as 30fps Sony Confidential Don’t Distribute This Slide

16. High Frame Rate : SNC-VB600 example as 60fps Sony Confidential Don’t Distribute This Slide

17. View-DR Multiple pictures for every frame are taken. Using a high speed shutter and the new CMOS Exmor sensor we can take up to 120 pictures per second A complex Wide Dynamic Range algorithm combines the images Visibility Enhancer is then applied for further picture enhancements

18. Visibility Enhancer and View-DR Off SNC-CH140 Example

19. Visibility Enhancer and View-DR On SNC-CH140 Example

20. DEPA Advanced Motion Detection Passing Appearance Disappearance Existing Capacity Tamper alarm Motion Detection Appearance Left Object Detection Face Detection Tamper alarm Passing Removed Object Detection VMF (Video Motion Filter)

21. −Technology from Sony in Cameras and Encoders −Designed to maximise noise reduction −Designed to minimize motion blur under low illumination XDNR (eXcellent Dynamic Noise Reduction) Clear Smooth Edges Reduction of Noise Blurry Reduction of Noise Noisy

22. −Applies 3D noise reduction to static object dynamically −Applies 2D noise reduction to moving object −Combination of 2D and 3D noise reduction algorithm XDNR (eXcellent Dynamic Noise Reduction) XDNR On XDNR Off

23. High Sensitivity: New Exmor CMOS and XDNR Sensitivity more than doubled thanks to new 1/3 type Exmor CMOS sensor and XDNR (View-DR off) Comparison under low light with a spot light

24. High Sensitivity: New Exmor CMOS and XDNR Sony Confidential Don’t Distribute This Slide (View-DR on)

25. Movie

26. Generally - Main profile is more efficient than base line by 15% to 20%. - High profile is more efficient than main profile. H.264: High Profile/Main Profile H.264 (Base Line) MPEG4 JPEG H.264 (Base Line) H.264 (High Profile) H.264 (Main Profile) JPEG H.264 (Base Line) JPEG H.264 (Main Profile)

27. Audio: AAC 48Khz/16Khz Note: Sound effect functions such as echo canceller cannot be used with AAC (48Khz) G.711 G.726 G.711 AAC (48Khz) AAC (16Khz) G.726 G.711 G.726 AAC (8Khz) AAC (16Khz) Support AAC for clear sound.

28. VBR (Variable Bit Rate) /CBR (Constant Bit Rate) Maintain good image quality by supporting VBR. CBR VBR CBR VBR CBR Sony’s CBR mode works much better than Company A’s CBR mode.

29. VBR/CBR: What is VBR/CBR mode? ModePros and Cons VBR (Variable Bit Rate)Image quality is always stable regardless scene. Bit rate is variable by scene. Pros: Image quality is stable. Cons: Required storage varies by scene – hard to calculate. CBR (Constant Bit Rate)Bit rate is always stable. Image quality is variable by scene. Pros: Required storage is predictable – easy to calculate. Cons: Image quality varies by scene.

30. VBR/CBR : Sony vs. Company A 8Mbps VBR 8Mbps CBR 4Mbps CBR 4Mbps “Frame Rate” prioritized

31. Edge Storage: Supported by Mini Dome Note: SD/SDHC/SDXC cards are available up to 128GB. *SDXC card needs to be formatted in FAT32. Indoor Box Indoor Vandal Resistant Mini Dome Mini Dome CF Card SD Card

32. Two easy ways of focusing −Easy focus button on back of camera  Reduce installation time −Focus adjustment via web browser  De-focused images can even be fixed remotely without going to site. Easy Focus Push to Focus

33. −Auto Focus −3.0x Optical Zoom Easy Zoom Push to Focus Zoom and Focus

34. Other Features 1 st streaming for monitoring 2 nd streaming for recording 3 nd streaming for mobile monitoring −Image Stabilizer −Polygonal Privacy Masking −Triple Streaming