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* English- Here for an overseas experience and they were wealthy * The domestic market was made up of people from Canterbury, Otago and Southland * They.

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Presentation on theme: "* English- Here for an overseas experience and they were wealthy * The domestic market was made up of people from Canterbury, Otago and Southland * They."— Presentation transcript:

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2 * English- Here for an overseas experience and they were wealthy * The domestic market was made up of people from Canterbury, Otago and Southland * They came here for the climbing and skiing at The remarkables and Coronet Peak skifields. * They also came for the Lakes- swimming, fishing and boating

3 * 1863- Coach service from Dunedin to Kingston- 4 days travel * 1878- railway was built from Dunedin to Kingston – 14 hours travel * To get from Kingston to Queenstown you went on a boat- The Ben Lomond, The Earnslaw or The Antrim

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5 * Family owned businesses and advertising in newspapers

6 * Overseas tourists arriving from Japan, America and Australia * By the mid 1970s 150 000 visitors were attracted annually

7 * Development snowballed as an increasing number of attractions brought in more tourists, who required facilities and who supported an increasing range and number of attractions * Coronet Peak introduced a rope toe in 1947- commissioned William Hamilton to build this and it was the first successful tow in the country * 1964 a road was built up to Bob’s Peak above Queenstown * 1967 a Gondola was built up Bob’s Peak- 1 st 6 weeks 10000 people visited) * 4 wheel driving into remote mining towns * Shotover Jet trips began in 1957 but they gained exclusive rights in 1962 when American tourists were willing to pay 5x the price.

8 * Airfield was established and in 1961 the first international flight from Melbourne to Christchurch occurred. * Roads were being constructed * In the 1930s the government helped with improvements in seating, tree planting, tracks, sports fields, electric lighting, water and sewerage

9 * Industry- Marketed to NZ families to begin with then in 1970s Air New Zealand began international advertising campaigns targeted at Auckland, Rotorua and Queenstown

10 * South Americans, UK and Irish come for work opportunities. Tourist numbers start to level off. More independent travellers. * 378 000 tourists arrived * This was a period of rapid development * Bungy jumping, heli-skiing, luge, canyon swing, river boating, skydiving, paragliding, boat parachute

11 * A construction boom provided retail space, accommodation, offices and restaurants- by 1989 there were concerns about accommodation over supply- bankruptcy occurred * Rapid growth created congestion on roads * 11 flights from Sydney and Melbourne per week in winter. 6 flights in summer * Access by road apart from the Nevis Gorge which is closed Nov-Dec for repairs. * The Crown Range road to Wanaka is sealed

12 * Industry- International chains set up in Queenstown. * Ngai Tahu develop in the CBD and the Shotover Jet * Trojan Holdings- skifields and the AJ Hackett bungee * Regulators- Destination Queenstown set up and every business pays a small rate to them for advertising

13 * Confidence was restored and an increase in both international and domestic tourist numbers occurred- 1.4 million. * Queenstown now has a reputation as an adventure mecca * A wide range of attractions are introduced to broaden the appeal- wine tours, boutique shopping, spas and horse trekking

14 * International flights from both Air New Zealand and Jet Star * Daily flights to Auckland, Christchurch and Wellington * Daily bus services to and from CHCH, also from Dunedin, Invercargill etc * Major international and all national rental car companies and campervan companies have offices in Queenstown * Beds for 20 000 visitors and extensive range of premier hotels to backpackers

15 * Industry- Overseas capital is used to fund major accommodation projects, intensified tourist activities at key sites eg Coronet Peak skifield adding in restaurants, chairlifts, artificial snow making. * Regulators- DOC- Manages many areas such as walking tracks, visitor centres, car parks and toilets. * Destination Queenstown- promotes sustainable tourism development and markets Queenstown to the world through brochures, websites etc


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