1. AIAA HyTASP Program Committee Recommendations for Conference Growth

2. Scope and Approach Goal:  Ensure our conference continues to be held as an independent event, while maintaining the model that sets our conference apart from others Strategy:  Improve the overall AIAA ROI for this conference Focus Team:  Peter Montgomery, Tim O’Brien, Dave Van Wie, Steve Schneider, Ryan Starkey, Dan Marren

3. Scope and Approach Approach:  Increase Conference Attendance  Lower Conference Costs Implementation:  Perform a root cause analysis of the potential causes for decreased ROI  Identify and take any immediate actions possible for the San Francisco conference  Brief the PC in April on analysis and recommended long term actions  Update AIAA leadership regularly on progress and plan forward  Implement long term actions and track results

4. Root Cause Analysis – Causes to Consider Conference Timing  JANNAF, National Space Symposium, others  Many conferences set their dates at the same time making coordination difficult  Conferences setting dates after us may cause us to shift dates after the initial marketing material is issued Conference Program  Low levels of research papers \ S&T participation  ITAR restrictions \ No closed sessions for US or US Government only attendees  Confusion over the scope of the conference

5. Root Cause Analysis – Causes to Consider Conference Cost  Reduced budgets and constraints on government funding for traveling to this type of activity  Conference registration fee  Lodging, meal, and travel costs due to conference location  Costs of overseas travel for overseas conferences Conference Location  Proximity to hypersonics research and development  Overseas vs US locations Conference Marketing  Distribution  Message

6. Root Cause Analysis – Causes to Consider Industry Interest in Hypersonics  Current industry level of interest in hypersonics  Current industry interest in areas other than hypersonics US Participation in the Conference  US interest in this conference does not seem to match international interest level –US participants make up about 40% of the conference attendees –Conference location within the US or overseas does not change this  Local participation is not significant for US conference locations –Overseas conferences result in a significant increase in local participation –US conferences do not result in an increase in local participation

7. Root Cause Analysis Results Conference Timing  Secondary root cause  6 month shift might help but may be challenging Conference Program  Maintain our model of openness that sets us apart and encourages strong international involvement  Grow areas where we could have stronger support Conference Cost  Primary root cause  Remaining below $1000 registration is important

8. Root Cause Analysis Results Conference Location  Data suggests minimal impact with location  We need to draw more local involvement when in US Industry Interest in Hypersonics  Not a factor - Interest is currently strong US Participation in the Conference  Good but we need to draw more local involvement Conference Marketing  Good but we need to do better locally when in US

9. Recommendations and Path Forward Maintain our current model of openness Focus on growing attendance, while minimizing costs where possible  Target two specific groups for growth –Commercial Space Community –Research / S&T Community  Boost local involvement through increased outreach  Consider meals and other special activities carefully Explore adding exhibits and sponsorships Consider one 6 month timing shift, if feasible

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