1. Vivas Health addresses data quality Presented by: Sean Bellamy Date: 13 th February 2007

3. Introduction Offering the benefits currently enjoyed by your current insurer and much much more Increasing levels of cover in all the key areas Hospitals covered Overseas cover Maternity cover Cover for scan centres Cover for more primary care practitioners Bringing customer service and administration to a new level Value for money

4. Goals

5. Building a BRAND Maximise on being FIRST COMMUNICATE more and to the right people CONSISTANT customer experience and service Keeping COSTS down EFFECIENCY through INNOVATION ACCURATE data capture All of these have links to DATA QUALITY Dun LearyDun Laoghaire

6. Challenges Letters and Applications Intermediaries Call Centre Advertising Web Email

7. Challenges Poor quality addresses impacted almost every area of our business: Compromising important organisational decisions Limited control Missed opportunity Increased cost Limited ability to react Reduce efficiency Capturing Refining Damage customer relationships Mailings could be delayed May not reach their target audience Increased calls and resends Poor first impressions

8. Results QuickAddress Pro has given us: Increased confidence, integrity and reduced risk Spelling (Dun Laoghaire x13) Missing information Professionalism Customer service Improved data quality Increase marketing accuracy and ROI Efficiency Lowering admin costs Increased speed through fewer keystrokes Reliability Fewer returns Reduced calls Cost savings Improved analysis Better customer profiling Accurate and controlled campaigns Reduced wastage

9. Future Continuous improvement strategy Customer Service Quality Innovation CRM Analysis Integration and comparison Customer profiling Tailored communication Regional Campaigning Get away from one size fits all

10. VIVAS Health addresses data quality

11. Thank you for listening Presented by: Enter name Date: Enter date www.qas.com