1. Best Practice Forum Bucharest, Romania The Meeting & Events Industry - A Trade Show Organiser’s Perspective October 22 nd 2008 Jon Bradshaw Senior Sales Manager, IMEX

2. What is IMEX?

4. IMEX 2009 Messe Frankfurt Frankfurt Germany May 27–29 2009 www.imex-frankfurt.com

5. What Industry Are We? MICE M&IT C&IT MC&IT Meetings & Events Corporate Travel Incentive Travel

6. Types of Event Meeting Incentive Trip Conference / Convention Exhibition / Exposition Corporate Event / Press Launch

7. Top Ten Reasons for Holding a Meeting / Conference Education Training Decision Making Information Exchange Research Sales Strategic Planning Team Building Product Launch Problem Solving

8. The Value of The Meetings & Events Industry MPI - $122 US Billion ICCA - $11 US Billion TTG Asia - $900 US Billion

9. Why Target This Sector? High spend per individual $1500 short haul / $2500 long haul Uses a range of facilities Trips / spas / shopping / unusual venues Can provide income in shoulder or low season Offers destination credibility Small buying community Can effect leisure income

10. Why Target This Market? The Story of ITMA 2003 (international textile machinery exhibition)

13. Partnership Approach NEC Group (Centre Exhibitions team) Advantage West Midlands Birmingham City Council Birmingham Convention Bureau MARCH (Midlands hotels, restaurants assoc.) Marketing Birmingham Regional destinations, attractions, hotels, Transport operators – ITMA Travel - 350 shuttle coaches to hotels

14. Show Facts 125,000 people attended over 8 open days 90% of visitors from overseas Representing 140 nations

15. Show Facts 20,000 exhibiting staff ITMA helped set new records for Birmingham Airport – busiest day ever,37,000 passengers survey of exhibitors found 77% agreed that: “ my experience of visiting Birmingham has exceeded my expectations”

16. National Economic Impact Total estimated UK additional spend £110m Source KPMG/JGMR

17. Current Factors / Trends Increased Competition CSR Security The Economy! Travel Advisories Faster – Cheaper – Better New Experiences Shorter lead times

18. How to Succeed Research Understand the market Work together regionally Don’t be afraid to change Be creative Fam / educational trips On time delivery International Marketing / Representation Attend trade shows

19. Key Points for success in this industry Working Together Accept Change Create / Support a CVB

20. Thank you