1. Optimizing Your CIT Program with Media By Frank Webb, M. Ed. Senior Police Officer Houston Police Department Mental Health Unit

2. Newsletters Recognize exemplary performance Provide educational material Clarify policies/procedures Build camaraderie

3. Brochures Market training Publicize programs Notify agencies of seminars

4. Facebook/Websites Communicate with other agencies across the nation and world Receive feedback/comments from community

5. Desktop Publishing Software - PCs Adobe inDesign CS4 (Est. $700) Serif PagePlus Publisher Professional (Est. $90) Print Shop 23 Deluxe (Est. $35) Microsoft Publisher 2007(Est. $150)

6. Desktop Publishing Software - PCs Broderbund PrintMaster Platinum 18 (Est. $30) Print Artist Gold (Est. $30) Print Artist Platinum(Est. $40)

7. Desktop Publishing Software - Mac iWork ’09 Printfolio The Print Shop Swift Publisher Print Master Print Explosion Deluxe

8. Web Design Software - PC Microsoft Expression Web 2 Site Spinner V2 Web Design Software Adobe Dreamweaver CS3 Adobe Creative Suite 3.3 Design Premium Upgrade

9. Intuit Website Creator Web Easy Professional Web Studio Yola Silver WebPlus Ezypage Wordpress

10. Web Design Software - Mac RapidWeaver 5 Sandvox Adobe Dreamweaver CS5.5

11. Publishing Guidelines Not too much white space No more than three or four typefaces (fonts) Font size 18-24 for headlines Font size 14-16 for subheads

12. Font size 10-12 for body text Avoid using all capitals Avoid excessive use of underlines, italics, and boldface text Use the same color scheme

13. Publishing Guidelines Do not have people looking off the page Proofread for spelling, grammar and design Cite source and give credit if re-printing

14. Copyright (title 17, U.S. Code) Reprinting articles The only way you can legally reprint a copyrighted article is to get the permission (preferably in writing) from the publication the article first appeared. In some cases you may need to get permission from the article’s author

15. Copyright Using information from other sources You can legally write about the ideas and facts contained in copyrighted articles. You do not need permission from the original source or author. Ideas, procedures, methods, concepts, principles are not protected by copyright.

16. Copyright Copyrighting your work You do not need the copyright symbol to copyright your material. Once an article has been written, a picture drawn, music written, etc. the material is protected. No publication or registration or other action in the Copyright Office is required to secure copyright.

17. Copyright Non-Profits Governments, non- profits, not-for-profits are not exempt from copyright laws. Small excerpts may be used as long as you credit the author and original publisher.

18. Copyright Length of Time of Protection A work that was created on or after January 1, 1978, is automatically protected from the moment of its creation and is ordinarily given a term enduring for the author’s life plus an additional 70 years after the author’s death.

19. The End