1. Advisor: John Joy7099026111 Lawrence7099026105 Michael7099026102 Rick7099026109

2. Outline Travelocity.com introduction Service of Travelocity.com Information technology applied User analysis of Travelocity Strategy of Travelocity How Travelocity make money Conclusion 2

3. Travelocity.com introduction 3

4. 4 Information of Travelocity.com

5. 5

6. 6

7. 7 Service of Travelocity.com

8. 8

9. 9 Information of Travelocity.com One-stop shopping Integrate service of traveling Service: All hotel, Experience Finder Last minute deals Efficiency customized plans

10. 10 Information technology-GDS GDS (Global Distribution System) – A system provides a network platform to decrease the cost for transaction – Background E-commerce development Applied Information technology – Advantage Inner: Improve operation system Outer: in-time reservation system

11. 11 Information technology – Web 2.0 Travelocity Consumers Consumer Web 1.0 Web 2.0

12. 12 Information technology - XML System A Format A System B Format B System C Format C Data -> F.B Data -> F.A Data -> F.B Data -> F.A Data -> F.C

13. 13 Information technology - XML System A Format A System B Format B System C Format C Data -> XML

14. 14 Information technology Travelocity Linux Consumers XML GDSystem Other Partner Web 2.0

15. 15 How can Travelocity make money ‧ Advertising ‧ Partner Network

16. 16 Advertising Strength Famous reputation Global marketing source Type Available Advertising Units Emails Information Revenue Advertising fees How can Travelocity make money

17. 17 Partner network – Strength The same competitive rates – Type Travelocity branded program travel partner website World Choice Travel (WCT) customize privately brand – Revenue: commission How can Travelocity make money

18. 18 Business model - Money Consumers Travelocity.com Supplier A Supplier B Money Commission Money

19. 19 Business model - Information Sabre Suppliers Partner Network Travelocity.com GDSystem Hotel Car rental Others Airline Consumers

20. 20 Sabre Suppliers Partner Network Travelocity.com Consumers Hotel Car rental Others Airline GDSystem Business model - Service

21. 21 Conclusion: The Success of Travelocity Because Customize services Large well-known Web site

22. 22 Q & A

23. Merge and acquisition 2002Site59.com, Inc. 2003World Choice Travel, Inc. 2004All State Tours, Inc. Travelocity Europe except Germany 2009Zuji.com 23

24. GDS 24 GDS(March 2005 to February 2006) http://www.hitwise.com/us/resources/data-center Amadeus10(10%) Worldspan 17(17%) Sabre 38(38%) Galileo 35(35%)

25. Reference Wiki – Web2.0 http://en.wikipedia.org/wiki/Web_2.0 http://en.wikipedia.org/wiki/Web_2.0 美國線上旅遊產業的經營模式與競爭策略探討 －以線上旅遊網站 Travelocity 為例 http://ntur.lib.ntu.edu.tw/handle/246246/60295 http://ntur.lib.ntu.edu.tw/handle/246246/60295 Travelocity Becomes a Travel Retailer http://interfaces.journal.informs.org/cgi/reprint/3 7/1/68 http://interfaces.journal.informs.org/cgi/reprint/3 7/1/68 Hitiwise research http://www.hitwise.com/us/datacenter/main/das hboard-10133.html http://www.hitwise.com/us/datacenter/main/das hboard-10133.html 25

26. Reference 電子商務對旅行業經營管理影響之研究 http://sbrsign.management.org.tw/paper8/3/3.ht m http://sbrsign.management.org.tw/paper8/3/3.ht m 網際網路仲介公司智慧資本管理制度之探討 — 以線上旅遊與人力銀行網站為例 http://nccur.lib.nccu.edu.tw/handle/140.119/342 97 http://nccur.lib.nccu.edu.tw/handle/140.119/342 97 旅運資訊系統 http://demo1.nkhc.edu.tw/~t0259/abacus/histor y.htm http://demo1.nkhc.edu.tw/~t0259/abacus/histor y.htm 26

27. Reference 全球分銷系統簡介 http://www.surehigh.com.tw/inner1-1.php http://www.surehigh.com.tw/inner1-1.php 27