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Buy Only What You Need: Demand- Driven Acquisition as a Strategy for Academic Libraries IDS Project Conference Oswego, NY August 3, 2010 Michael Levine-Clark Collections Librarian University of Denver
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Why Demand-Driven Acquisition?
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Don’t librarians know best?
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University of Denver Data – All Books 2000-2009 – 252,718 titles (25,272 a year) – 46.9% unused (118,387) 2000-2004 – 126,953 titles – 39.6% unused (50,226) FY 2010 – Approx $1 million spent on monographs
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University of Denver Data – University Press Books* 2000-2009 – 40,058 titles (8,012 a year) – 39.7% unused (15,883) 2000-2004 – 20,277 titles – 31.0% unused (6,278) *“University Press” in publisher field
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University of Denver Use Data (Titles Cataloged 2000-2004) AllU.P. 4+ 23,854 (18.8%)4,029 (19.9%) 310,461 (8.2%)1,954 (9.6%) 216,257 (12.8%)3,134 (15.5%) 126,155 (20.6%)4,882 (24.1%) 050,266 (39.6%)6,278 (31.0%)
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University of Denver Use Data (U.P. Titles Cataloged in 2000) Ever UsedUsed 2005 or Later 4+932 (22.1%)882 (20.1%) 3424 (10.0%)349 (8.3%) 2682 (16.1%)439 (10.4%) 1968 (22.9%)475 (11.2%) 01,217 (28.8%)2,078 (49.2%)
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The Universe of Titles 170,663 books published in the U.S. in 2008* 53,869 books treated on approval by Blackwell in FY 2008 (North America) 23,097 forms generated in FY 2008 – 4,687 titles ordered from forms *Library and Book Trade Almanac 2009, p. 506 (preliminary data).
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Everything is Different Born-digital books shouldn’t go out of print OP material easy to find Users expect remote access We’re more accountable to our administrations – Budget – Shelf space
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How We’re Implementing Demand-Driven Acquisition
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Developing a DDA Plan for DU Jan 2009: Begin conversations with Blackwell Spring 2009: Begin conversations with EBL Summer/fall 2009: EBL/Blackwell platform development Dec 2009: YBP/Blackwell announce merger Jan 2010: Begin conversations with YBP Spring 2010: Implement DDA with EBL Spring 2010: Plan DDA with YBP Summer 2010: YBP/EBL negotiations
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The EBL Model First five minutes: free First three uses: STL 1 or 7 days Fourth use: purchase
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The University of Denver Plan Print and Electronic Books YBP and EBL Slips – No fiction or textbooks – Discovery through the catalog POD (eventually) Automatic approval books will continue to come automatically (for now)
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The User Experience Catalog – eBook – Print book Landing Page – Designed by EBL – Links to both versions – More information eBook platform – eBook – Link to catalog for print (eventually) Request – eBook platform – seamless – Catalog links to landing page
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Workflow MARC records loaded (based on YBP slip notifications) Requests routed through Acquisitions (III Millennium Recommendations) Acquisitions places order – YBP or Baker & Taylor Book received Patron notified Future: drop ship to patron
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Assessment Feedback Form (p) – At Request – At Delivery Slip “Ordering” (p) Use Data (p and e) Overlap of p and e
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Dealing with Uncertainty Budgeting – Constant vigilance – Be ready to spend in May/June – Be ready to suppress records/turn off access By date By publisher By series By use trends For all
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Building Permanent Access Purchased ebooks Purchased print books Purchased POD Links to other unpurchased content – Series – Subjects – Publishers
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Implications
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Impact on Researchers Can they – Browse the collection? – Get books as needed? – Get older books?
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Impact on Libraries What about ILL? – Blur between ILL/Acquisitions – eBook rental replaces ILL? What about Collections of Record? Are we still building collections, or are we just buying books?
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Impact on Librarians More time for harder selection? Less connection to collection?
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Implications for Scholarly Publishing Less predictable – Reduced frontlist sales? – Increased backlist sales? – Fewer copies sold per title? – Higher cost per title? – Fewer titles published? Better ebook sales?
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Implications for Authors Harder to publish a book? – Implications for tenure/promotion – Alternate forms of publication?
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Looking to the Future
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Short Term eBooks – Multiple aggregators Inconsistent coverage Inconsistent DRM – Publisher platforms Print books – “On Demand” = “by mail” – Speculative purchasing for many titles
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The Ideal Model All scholarly monographs available e/POD – Aggregator or publisher – POD in library Speculative purchasing – Rare/unusual – Special collections – Based on solid use data
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Thank You Michael Levine-Clark michael.levine-clark@du.edu 303.871.3413
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