1. Children ages 4-7 Pedestrian, Bicycle, and Car seats

2.  Increase age-appropriate vehicle restraint system used in children aged 4-7  Reduce pedal cyclist deaths on public roads  Reduce nonfatal pedestrian injuries on public roads

3.  Target population: Children Ages 4-7 years old  Denver, CO ◦ Population – 619, 968 ◦ Persons under 5 years – 7.3% ◦ Persons under 18 years – 21.5%

4.  Many children under age 13 are not wearing proper restraints and are sitting in the front seat of the vehicle.  Many parents are unaware of the guidelines they need to be following for proper vehicle restraint.  Most children involved in automobile crashes are wearing restraints designed for older children or adults.

5.  Pedestrian injury is the second leading cause of unintentional injury related death among children ages 5-14.  Adult seatbelts can lead to possible injury in children.  There are many programs that offer training on proper vehicle restraint, how to install one, and requirements.

6.  What are the issues in Denver, CO? ◦ Legalization of marijuana ◦ Oil and gas drilling ◦ Inappropriate vehicle restraint use for children

7.  Leading cause of death among children ages 1-14 ◦ Injuries – 17% ◦ Homicide – 15%  Motor Vehicle Injury – 13.2%  Unintentional Injury – 26.7%  Infant Mortality – 7.8%

8.  Unintentional injuries are the most common cause of death for the younger Denver residents. Why? ◦ Underdeveloped state of perceptual and cognitive skills. ◦ Lower attentive skills and peripheral vision. ◦ Inability to make judgments regarding speed of vehicles and how far away it actually is.

9.  Unintentional Injury Death Rates ◦ Ages 1-4 – 8.6% ◦ Ages 5-9 – 5.1%  Types of Injuries ◦ Transportation-related – 10.9%

10.  Behavior ◦ Not using or wearing age-appropriate vehicle restraint ◦ Poverty levels ◦ Individual behaviors (family)  Environmental ◦ Laws not being enforced to use car seats and boosters ◦ Transportation options and public safety ◦ Busy streets and roads

11.  “Children ages 4-8 (through their 8th birthday) must use either a car seat or booster. Effective, Aug. 1, 2011, if you are not in compliance with this law, you could face a fine of $82 or more.”

12.  There are no mandatory helmet laws for bicyclists.  When riding a bike at night, a front white headlight is required.  Seatbelts are mandatory for the driver and all front seat passengers.

13.  Children allowed in the front seat  Positive vs. Negative ____________________________________________ Positive Motivators - Safety Enablers - Law/Access to car seats and boosters Rewards - No fines

14. Negative Motivators – Past history Enablers – Turn off airbags Rewards – Not having to pay for car seats

15.  Goals/Objectives ◦ Provide helmets and car seats to people who are unable to purchase them ◦ Provide information and safety tips regarding injury prevention, vehicle safety, and bicycle safety to both parents and children

16.  Location: City Park, Denver, CO  Free will donation  Sponsors providing helmets ◦ Drawings to win a bike and or multiple safety car seats (age-appropriate)  Junglemobile ◦ Injury prevention (bike and helmet safety), child passenger and seat belt safety, fall prevention, and pedestrian safety

17.  Informative Stations and Simulations ◦ For both parents and children ◦ “Kid friendly” educational safety tips  Child safety seat inspections

18.  Community Park ◦ Location of event  Junglemobile ◦ Provides effective injury prevention to children and activities that they can participate in  Local bike stores ◦ Provide helmets or other bike safety equipment for event

19.  Medical Center Safe Cars for Kids ◦ Provide car seat inspections and information, provide seats for drawing at event  Children’s Hospital in Denver and Safe Kids Denver Metro ◦ Provide assistance with stations, provide education and information for stations, donate money for event

20.  We will place an ad in the newspaper for people to see and understand what the even is about.  Posters/flyers will be posted around town and handed out at the local preschool and elementary schools.

21.  We will look at previous stats on unintentional injuries/death rates and see if they decrease in the following year.  Brief surveys ◦ To help evaluate the event ◦ Also, give surveys to the people helping sponsor and work the event

22.  Determinants of health. (2012, September 20). HealthyPeople 2020. Retrieved from http://www.healthypeople.gov/2020/about/DOHAbout.aspx  Junglemobile. (2012). Children’s Hospital Colorado. Retrieved from http://www1.childrenscolorado.org/junglemobile/http://www1.childrenscolorado.org/junglemobile/  Preventing accidental injury in children one stage at a time. (2012). Safe Kids Denver Metro. Retrieved from http://www.safekidsdenvermetro.com/skdm3/index.php?N_web cat_id=463 http://www.safekidsdenvermetro.com/skdm3/index.php?N_web cat_id=463  Safety first at children’s hospital colorado. (2012). Children’s Hospital Colorado. Retrieved from http://www.childrenscolorado.org/wellness/safety/index.aspx http://www.childrenscolorado.org/wellness/safety/index.aspx  Safe routes to school. (2012). U.S. Department of Transportation- National Highway Traffic Safety Administration. Retrieved from http://www.nhtsa.gov/people/injury/pedbimot/bike/Safe- Routes-2002/toc.html

23.  undefined. (2012). Community health status indicators. In U.S. Department of Health & Human Services. Retrieved December 4, 2012, fromhttp://communityhealth.hhs.gov/AccessToCare.aspx?GeogCD=08041&P eerStrat=10&state=Colorado&county=El Paso.  undefined. (2012). Safety laws in Colorado. In DMV.org: The DMV Made Simple. Retrieved December 4, 2012, from http://www.dmv.org/co- colorado/safety-laws.php#Helmet-Laws.http://www.dmv.org/co- colorado/safety-laws.php#Helmet-Laws  undefined. (2012). An overview of Denver's health status and leading causes of death. In Colorado Department of Public Health and Environment. Retrieved December 4, 2012, from http://www.denvergov.org/Portals/261/documents/HSR2008/HSR2008_Heal thStatusOverview.pdf.