1. Consumerism

2. What is consumerism? the theory that a progressively greater consumption of goods is economically beneficial (American Heritage Dictionary of the English Language, fourth edition) attachment to materialistic values or possessions (American Heritage Dictionary of the English Language, fourth edition) advocacy of a high rate of consumption and spending as a basis for a sound economy (Collins English Dictionary) the preoccupation of society with the acquisition of goods (Reader’s Digest Word Power Dictionary).

3. Consumerism and advertising The advertising slogan below is known around the world. In the next two columns, identify which company or product this slogan is advertising and what the slogan says or infers about the product. Then complete the table with some other examples of slogans you can find. They may be known worldwide or only within a particular country or region. SloganCompany/ProductWhat slogan says/infers. Just do it!

5. Frederick Jameson: studies society and consumerism. Three stage analysis of the development of capitalism 1.Market Capitalism. - industrial growth that creates goods for national markets. 2.Monopoly capitalism – the creation of work markets organized around nation states 3.Multinational capitalism – the development of global markets and the undermining of national boundaries.

6. Consumerism There is a general sense that the world has been taken over so much by the values of capitalist acquisition that alternatives no longer exist. In other words, in our postmodern society, meaning is lost because we rely too heavily on what we have rather than on who we are. All thought becomes highly reliant on capitalism to the detriment of all other forms of thought.

7. How Wall- E shows consumerism. It is mainly shown in flashbacks. Look at the extracts and think how consumerism is shown. What is shown about consumerism Visual featureVerbal featureHow it shows