1. RHETORIC OF THE IMAGE II

2. FUNCTIONS OF THE LINGUISTIC MESSAGE IN RELATION TO ICONIC MESSAGE  ANCHORING  RELAYING

3. POLYSEMY

4. POLYSEMY  “FLOATING CHAIN” OF SIGNIFIEDS  PRODUCES UNCERTAIN SIGNS, I.E., IT’S HARD TO TELL WHAT SIGNS MEAN SOMETIMES

5. LINGUISTIC MESSAGE HELPS COMBAT THAT UNCERTAINTY ANCHORING

6. TEXT DIRECTS READER AMONG THE SIGNIFIEDS AVOID SOME AND ACCEPT OTHERS

7. RELAYING

8. RELAYING  LANGUAGE AND IMAGE IN COMPLEMENTARY RELATION  WORDS ARE FRAGMENTS OF A SYNTAGM – SET OF SIGNS  WORDS “ASSIST” MEANING OF THE IMAGE

9.  RELAYING – RELIES ON LANGUAGE  ANCHORING – MORE RELIANT ON THE IMAGE FOR THE INFORMATIONAL CHARGE  RELAYING – RELIES ON LANGUAGE  ANCHORING – MORE RELIANT ON THE IMAGE FOR THE INFORMATIONAL CHARGE

10. DENOTED IMAGE

11. LITERALNESS OF THE IMAGE  LITERALNESS OF THE IMAGE  VIRTUALLY IMPOSSIBLE STATE  SETS THE PHOTOGRAPH AS A MESSAGE WITHOUT A CODE

12. THE PHOTOGRAPH  IS IT A MESSAGE WITHOUT A CODE TODAY?  REGISTERS? MECHANICALLY, NOT HUMANLY?  THING’S HAVING-BEEN-THERE?  NEVER EXPERIENCED AS AN ILLUSION?

13.  DENOTED IMAGE NATURALIZES THE SYMBOLIC MESSAGE  MAKES “INNOCENT” THE DENSE SEMANTIC ARTIFICE OF CONNOTATION

14. PANZANI ADD FULL OF SYMBOLS  BUT STILL A SENSE OF NATURAL “BEING- THERE”  A SENSE OF SPONTANEITY  BUT STILL A SENSE OF NATURAL “BEING- THERE”  A SENSE OF SPONTANEITY

15. THE RHETORIC OF THE IMAGE

16. LEXICON

17. LEXICON  PORTION OF THE SYMBOLIC LEVEL OF LANGUAGE WHICH CORRESPONDS TO A BODY OF PRACTICES AND TECHNIQUES  IDIOLECT

18. IDEOLOGY  WEB OR NETWORK OF COMMON BELIEFS, VALUES, ATTITUDES  DEMOCRACY, COMMUNISM, SOCIALISM, CHRISTIANITY, FEMINISM, CAPITALISM, ECOLOGISM, CONSERVATISM, LIBERALISM, ETC.

19. RHETORIC OF THE IMAGE  GENERAL IDEOLOGY  SIGNIFIERS SELECTED BASED ON SUBJECT  THESE SIGNIFIERS ARE CONNOTATORS  TOTALITY OF SIGNIFIERS ARE A RHETORIC

20. RHETORIC OF THE IMAGE RHETORIC IS THE SIGNIFYING ASPECT OF IDEOLOGY RHETORIC IS THE SIGNIFYING ASPECT OF IDEOLOGY

21. RHETORIC OF THE IMAGE  CLASSIFICATION OF ITS CONNOTATORS -- SPECIFIC INSOFAR AS SUBJECT TO PHYSICAL CONSTRAINTS OF VISION  GENERAL INSOFAR AS “FIGURES” ARE NEVER ANYTHING BUT FORMAL RELATIONS OF ELEMENTS

22. RHETORIC OF THE IMAGE THE CONNATORS ARE ERRATIC FEATURES THE CONNATORS ARE ERRATIC FEATURES READING THEM DOES NOT EXHAUST THE POSSIBLE VOCABULARY READING THEM DOES NOT EXHAUST THE POSSIBLE VOCABULARY DENOTATION REMAINS DENOTATION REMAINS DENOTATION “NATURALIZES” THE SYSTEM OF THE CONNOTATED MESSAGE DENOTATION “NATURALIZES” THE SYSTEM OF THE CONNOTATED MESSAGE