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2. Taste Profile and Description Flavor Profile: Corona Light has a uniquely refreshing taste, pleasant fruit-honey malt aroma with a clean and crisp finish Style: Pilsner style lager Color: Light golden hue Specifications: 99 calories per 12oz serving, 4.1% alcohol by volume Overview: Corona Light’s premium import taste offers a refreshing change of pace from ordinary domestic lights. It was introduced in the United States in 1989 and became the first imported beer to sell more than one million cases in it’s first full year of distribution. Corona Light now sells over thirteen million cases and is larger than the next two high-end light beers combined. Corona Light is truly, America’s #1 imported light beer! 2 Sources: 1. IRI Total U.S. MULC YTD Ending Nov 4 th 2012 2. Crown internal data 2012 BAR Case Equiv Depletions

3. Key Takeaway: Capitalize on increased media investment by carrying and promoting Corona Light which, will drive higher guest checks and profit! National TV Kenny Chesney National Tour Sponsorship Corona Light Increasing Media Spend +9%; Driving Greater Consumer Awareness and Sales! 3

4. AprMayJunJulAugSeptOctNov Video / Digital (12 weeks)Sports Continuity (12 weeks) NBA Playoffs MLB Regular Season Key Takeaway: Capitalize on Corona Light’s advertising on high visibility properties like the NFL, NBA and MLB by featuring Corona Light during games to boost guest check averages, and profit! 4 2013 Corona Light National Calendar

5. 5 Additional Marketing Support New Graphic templates and OOH: New 99 Calorie Messaging New Facebook App (Now over 425K Facebook Fans!)

6. 6 On-Premise Analysis 6

7. Big Brands Have Something in Common, They Sell Well in Both The On and Off-Sale 7 Source: NPD Group Beverage Alcohol Report - A Review of Beer - October 2012 Beer Usage Away From Home (Sample avg.=1.6%) Example: Applebee’s Beer Usage At Home (Sample avg. = 1.8%) Example: Kroger Key Takeaway: Brands located on or near the axis line demonstrate equal popularity in the On and Off-Sale which, indicates high household penetration Trade-Up your domestic light beer drinkers to High-End light brands like Corona Light to increase guest check averages and profit! Bud Light Miller Lite Coors Light Yuengling Michelob Ultra

8. 8 Pricing and Assortment Important to Consumers When Deciding Where to Go On-Premise Most Motivating Reasons to Choose a Place that Serves Alcohol: Source: NPD Group, Beverage Alcohol Report Feb 2012 Notes: At Least 25% Mentioning, Among Those Ordering Alcohol Away from Home – - 21-34 Year Olds (n=3,263) Key Learning's: Besides pricing, 25% said “Variety of brands of my alcohol” influence where they go 28% of consumers said “Having my brand of alcohol” is important in their decision Carry and feature Corona Light to help bring more consumers into your establishment and maximize sales!

9. Corona Light is BIGGER than these Other Popular High-End Brands! Key Takeaway: Carrying Corona Light satisfies consumer preference and drives increased guest checks and profit! 9 Source: IRI Total U.S. MULC YTD Ending Nov 4 th 2012

10. 10 High-End Beer Velocity Growing Key Takeaways: High-End beer velocity growing, driven by import lights (Highest drinks per occasion since 2010) Domestic Lights declining, most recent quarter lowest number on tracker (2.4) Expand High-End Light assortment with brands like Corona Light to increase guest check totals and profit! Average # of Drinks Consumed Base: Occasions that include each type of drink Occasions 3Q 09 4Q 09 1Q 10 2Q 10 3Q 10 4Q 10 1Q 11 2Q 113Q 114Q 111Q 122Q 12 Domestic Light2.82.9 2.62.92.62.82.6 2.52.62.52.4 Domestic Full Calorie 2.62.7 2.62.82.52.82.42.62.52.42.22.3 Imported Full Calorie 2.22.1 2.22.32.02.1 2.02.11.92.0 Imported Light1.72.1 1.72.62.12.21.92.01.92.01.72.2 Craft/ Microbrew1.72.0 1.92.41.9 1.82.21.91.81.91.8 Source: Technomic Co-Pilot Study 2012 10

11. Invest in High-End Light Beers For Long-Term Profitable Growth 11 Sources: IRI Food/Drug Dollar Sales YTD Ending Oct 7 th 2012 Beer Institute On-Premise case equivalent depletions YTDSept12 Profit projections estimated based on High-End Light category Key Takeaway: High-End light beer underdeveloped vs. domestic premium light beers Each share point of domestic light traded-up to High-End light could generate $13.8 Million Dollars of incremental profit!

12. Corona Light #2 High-End Light Beer and 2X Bigger Than the Next Closest Brand! Source: IRI Total U.S. MULC YTD Ending Nov 4 th 2012 Notes: 1. Sales velocity calculated using dollars per point of avg. wkly ACV wtd. dist 2. Top High-End Light Beer Brands Excludes Premium Domestic Extensions Key Takeaway: Corona Light is one of only two High-End light brands growing Add Corona Light to your High-End light beer assortment to trade-up domestic light drinkers and drive larger guest check averages and profit! 12

13. 5-yr High-End Light Sales Comparison 13 Key Takeaway: Corona Light continues to grow while other high-end light brands decline Include Corona Light in your high-end light beer assortment for long-term growth and increased profits! Source: 2011 Beer Marketers Insights Annual Shipments Shipments - Case Equiv Volume +17.9% -47.6% -18.0% -66.3% 5-year comparison

14. 14 Corona Light Most Popular Import Light Beer and Adding Occasions Key Takeaways: While “Legacy” import light beers decline in their popularity/occasions…Corona Light increases it’s dominant share of occasions and is accelerating! Include Corona Light in your import light beer assortment and feature offering to drive higher guest check averages and Profit! 4Q - 20102Q - 20114Q - 20112Q - 2012 39%34%41%49% 29263226 16231413 ---3 Other16171311 100% Source: Technomic Co-Pilot Study 2012 Notes: (based upon all beer occasions where the brand is consumed/ordered). Occasions defined as when import light beers are ordered % of Occasions That Included Each Brand Base occasions that include each type of import light beer 14

15. Corona Light Growing in all On-Premise Segments 15 Key Takeaway: Capitalize on Corona Light’s channel success by carrying and promoting Corona Light to drive higher guest check averages and PROFIT! Source: Crown Internal Data, BAR Report, Equivalent Corona Light Depletions YTD Oct-12

16. Corona Light Most Preferred Light Beer Among Millennial Consumers! % of On-Premise Consumers Age 21-29 Preference per Light Beer Brand Source: Technomic, 2Q 2012 16 Key Takeaway: When all top four light beers are offered…consumers choose Corona Light Carry and promote Corona Light to drive bigger guest checks and profit!

17. Corona Light Consumers are Brand Loyal and Likely To Re-Purchase 17 70% Of Corona Light drinkers say they are “Very likely” to re-purchase Source: Technomic Co-Pilot Study 2Qtr 2012 Note: Question asked consumers, Likelihood of Re-Purchase Base: occasions that include each type of beer Key Takeaway: Include Corona Light in your high-end light beer assortment for long-term growth and profits!

18. Corona Light Popular With Men and Women! Source: NPD Group BAR: Beverage Alcohol Report - The Landscape - February 2012 Note: Base: Past 3 Month Beer Drinkers Away From Home 18 Rank Order of Favorite Beers Away from Home - Among Past 3 Month Drinkers of Beer Away from Home - Key Learning: Corona Light very popular with Females, ahead of many popular High-End brands Take advantage of Corona Lights wide appeal to increase guest checks and profit!

19. 19 P.O.S. Assets 19

20. 20 Permanent P.O.S. and Graphic Template CL Backlit Menu Board CL Illuminated Backbar CL Illuminated Btl Cap CL 30“ and 72” Bottle Inflatable CL Flip Flop Inflatable CL A-Frame Menu Board CL Oversized Btl Wooden CL Wooden TT 20 Graphic Templates

21. 21 Permanent P.O.S. CL Can Mirror CL Dominator Mirror CL Brushed Aluminum Bucket CL Can Backlit Can w/Neon CL Logo Dominator LED Corona Light Mini CL Palm Tree CL Wave Dominator CL Btl Tacker CL Can Tacker 21

22. 22 One-Page Feature Sell Sheets 22

23. Featuring a $4 Btl of Corona Light Delivers More PROFIT! Corona Case Study: Corona Case Study: $4 Corona Light vs. Domestic Draft Source: Crown Imports internal data and national estimates Oct 2012 As compared to draft beer, Corona Light increases guest checks and delivers 79% more profit! The Details:  Profit margin per case (equivalent) Corona Light bottles @ $4 : $70 Domestic draft @ $3/pint : $39  Profits from 1 case of Corona Light (24 bottles) equals 32 pints of draft The Details:  Profit margin per case (equivalent) Corona Light bottles @ $4 : $70 Domestic draft @ $3/pint : $39  Profits from 1 case of Corona Light (24 bottles) equals 32 pints of draft COGS CL Bottle:$1.08/bt Half bbl : $.051/oz 23

24. Corona Case Study: Corona Case Study: $4.50 Corona Light vs. Domestic Draft Source: Crown Imports internal data and national estimates Oct 2012 As compared to draft beer, Corona Light increases guest checks and delivers over 2X more profit! The Details:  Profit margin per case (equivalent) Corona Light bottles @ $4.50 : $82 Domestic draft @ $3/pint : $39  Profits from 1 case of Corona Light (24 bottles) equals 37 pints of draft The Details:  Profit margin per case (equivalent) Corona Light bottles @ $4.50 : $82 Domestic draft @ $3/pint : $39  Profits from 1 case of Corona Light (24 bottles) equals 37 pints of draft COGS CL Bottle:$1.08/btl Half bbl : $.051/oz 24 Featuring a $4.50 Btl of Corona Light Delivers More PROFIT!

25. Corona Case Study: Corona Case Study: $4 Corona Light vs. Domestic Bottles Source: Crown Imports internal data and national estimates Oct 2012 As compared to domestic bottles, Corona Light increases guest checks and delivers 27% more profit! The Details:  Profit margin per case (equivalent) Corona Light bottles @ $4 : $70 Domestic bottles @ $3 : $55  Profits from 1 case of Corona Light (24 bottles) equals 31 bottles of domestic beer The Details:  Profit margin per case (equivalent) Corona Light bottles @ $4 : $70 Domestic bottles @ $3 : $55  Profits from 1 case of Corona Light (24 bottles) equals 31 bottles of domestic beer COGS CL Bttl:$1.08 Domestic Bttl: : $0.72 25 Featuring a $4 Btl of Corona Light Delivers More PROFIT!

26. Corona Case Study: Corona Case Study: $4.50 Corona Light vs. Domestic Bottles Source: Crown Imports internal data and national estimates Oct 2012 As compared to domestic bottles, Corona Light increases guest checks and deliver 49% more profit! The Details:  Profit margin per case (equivalent) Corona Light bottles @ $4.50 : $82 Domestic bottles @ $3 : $55  Profits from 1 case of Corona Light (24 bottles) equals 36 bottles of domestic beer The Details:  Profit margin per case (equivalent) Corona Light bottles @ $4.50 : $82 Domestic bottles @ $3 : $55  Profits from 1 case of Corona Light (24 bottles) equals 36 bottles of domestic beer COGS CL Btl:$1.08 Domestic Bttl: : $0.72 26 Featuring a $4.50 Btl of Corona Light Delivers More PROFIT!

27. 27 Over One-Third of all Import Lights Purchased is a Corona Light Case Share of Import Light Segment Total US –Off-Premise If an account carries any Import Light, IT SHOULD BE CORONA LIGHT! Heineken Premium Light Labatt Blue Light Other Amstel Light Source: IRI Total U.S. MULC Case Sales YTD Ending Nov 4 th 2012

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30. Corona Light is BIGGER than these Other Popular High-End Brands! Key Takeaway: Carry and feature Corona Light to maximize assortment and drive larger guest checks, increased revenue and profit! 30 Source: IRI Total U.S. MULC YTD Ending Nov 4 th 2012 $136,678,200 $158,930,400 $140,519,800 $163,280,200 $100,282,200 $53,197,930 $59,158,160 $24,506,830 $67,762,030 $180,267,700