1. Matching Gift Marketing Presentation Provided by: Double the Donation http://doublethedonation.com Jump-start your matching gift marketing. Your nonprofit can modify and share this presentation with colleagues. If you’re viewing a PDF you can download the editable PPT at http://doublethedonation.com/five-day- matching-gift-course/matching-gift-marketing- presentation/ http://doublethedonation.com/five-day- matching-gift-course/matching-gift-marketing- presentation/

2. About this presentation Double the Donation, a provider of matching gift tools and services for nonprofits, created this presentation to help nonprofits jump-start their matching gift marketing. It’s a follow-up guide to our Matching Gift Roadmap presentation which can be downloaded at http://doublethedonation.com/five-day-matching-gift- course/matching-gift-roadmap-template/ We encourage you to customize the slides for your own organization.

3. Evaluation of Current Marketing Last YearThis Year (Goal) Number of Matches Received MetricSuggested LocationCurrentlyTarget Online Methods Website navigation(Yes / No)Yes Ways to give page(Yes / No)Yes Dedicated match page(Yes / No)Yes Donation screen(Yes / No)Yes Confirmation screen(Yes / No)Yes Acknowledgements(Yes / No)Yes Social Media(Yes / No)Yes Emails(Yes / No)Yes Offline Methods Newsletters(Yes / No)Yes Acknowledgement letters(Yes / No)Yes Donation forms(Yes / No)Yes Determine where you currently promote matching gifts and set goals for modifying marketing materials

4. Strategy for Incorporating Matching Gifts into your Website’s Navigation Bar Strategy: Providing easy access to matching gift information is key to increasing fundraising. Allow donors and supporters to access matching gift information from anywhere on your website. Suggested Text: We recommend something straight to the point that is easily understood by your donors and members. For instance either "Double the Donation" or "Matching Gifts". View additional suggestions and examples at: http://doublethedonation.com/marketing-matching-gifts/navigation-bar/

5. Example of a Website Navigation Bar Highlighting Matching Gifts View additional suggestions and examples at: http://doublethedonation.com/marketing-matching-gifts/navigation-bar/

6. Strategy for Incorporating Matching Gifts into your Ways to Give Page Strategy: Donors come across your "Ways to Give" webpage as they're exploring different options to support your organization. Make sure you're promoting employee matching gifts. Suggested Text: You may be able to double your donation to. Many employers sponsor matching gift programs to match charitable contributions made by their employees. Gifts from retirees and spouses may also qualify for a match. Click here to access matching gift forms and guidelines from your employer. View additional suggestions and examples at: http://doublethedonation.com/marketing-matching-gifts/ways-to-give-pages/

7. Example of a Ways to Give Page Highlighting Matching Gifts View additional suggestions and examples at: http://doublethedonation.com/marketing-matching-gifts/ways-to-give-pages/

8. Strategy for Incorporating Matching Gifts into your Dedicated Match Page Strategy: Give your donors year round access to the information they need to submit employee grants. Suggested Text: Option #1: Provide your donors with a list of companies and if possible links to company specific forms and guidelines Option #2: Incorporate Double the Donation’s searchable tool into the page View additional suggestions and examples at: http://doublethedonation.com/marketing-matching-gifts/dedicated-match-pages/

9. Example of a Dedicated Match Page Highlighting Matching Gifts View additional suggestions and examples at: http://doublethedonation.com/marketing-matching-gifts/dedicated-match-pages/

10. Strategy for Incorporating Matching Gifts into your Donation Screen Strategy: Donors are most engaged during the donation process. Prompt them to think about matching gifts at this time. Suggested Text: Option #1: Don’t forget to see if your company will match your donation. Option #2: Subscribers to Double the Donation can say “Search here to download company forms, guidelines, and instructions.” View additional suggestions and examples at: http://doublethedonation.com/marketing-matching-gifts/donation-pages/

11. Example of a Donation Page Highlighting Matching Gifts View additional suggestions and examples at: http://doublethedonation.com/marketing-matching-gifts/donation-pages/

12. Strategy for Incorporating Matching Gifts into your Confirmation Screen Strategy: Donors are clearly passionate about your organization. Highlight how easy it could be for them to double their donation through matching gifts. Suggested Text: Everyone knows that the confirmation screen is thanking them for making a donation. Modify the wording to really highlight matching gifts. View additional suggestions and examples at: http://doublethedonation.com/marketing-matching-gifts/donation-confirmation-screens/

13. Example of a Confirmation Screen Highlighting Matching Gifts View additional suggestions and examples at: http://doublethedonation.com/marketing-matching-gifts/donation-confirmation-screens/

14. Strategy for Incorporating Matching Gifts into your Acknowledgements Strategy: An individual who has already donated has demonstrated they're passionate about your nonprofit. Matching gifts are a great opportunity to show how they can make their donation go even further. Suggested Text: Modify your letters to really highlight matching gifts. Go with something like “Thanks for donating and click here to see if your company will match your donation” Download sample acknowledgement letters at: http://doublethedonation.com/marketing-matching-gifts/acknowledgement-letters/

15. Strategy for Incorporating Matching Gifts into your Social Media Marketing Strategy: Social media is a great way to engage your digitally savvy donors and volunteers. Scheduling messages on a reoccurring basis is an easy (and free) way to appeal to supporters without asking for an additional donation. Suggested Text: Use graphics on Facebook and make sure to provide a link to additional information. View additional suggestions and examples at: http://doublethedonation.com/marketing-matching-gifts/social-media/

16. Example Social Media Posts Highlighting Matching Gifts View additional suggestions and examples at: http://doublethedonation.com/marketing-matching-gifts/social-media/

17. Strategy for Incorporating Matching Gifts into your Emails and Newsletters Strategy: Emails and newsletters provide a platform for more in depth appeals which show your organization is focused on maximizing fundraising from every source. Suggested Text: Make sure to provide an overview of matching gifts, share a sample company or two, explain the positive impact that matching gifts have on your nonprofit, and provide links to more information. View additional suggestions and examples at: http://doublethedonation.com/marketing-matching-gifts/emails-and-newsletters/

18. Example of an Email or Newsletter Highlighting Matching Gifts View additional suggestions and examples at: http://doublethedonation.com/marketing-matching-gifts/emails-and-newsletters/

19. Additional Matching Gift Resources List of top matching gift companies: http://doublethedonation.com/matching-gift-information/list- matching-gift-companies Suggested marketing locations, downloadable resources, and examples: http://doublethedonation.com/matching-gift-marketing/ Overview of Double the Donation’s matching gift service: http://doublethedonation.com/matching-gift-service/ Pricing for Double the Donation’s service: http://doublethedonation.com/pricing/