1. The Vivino Story

2. Theis Søndergaard 37 years old Married, 2 kids Journalist by education Co-founded BullGuard, 2002 - 2009 Co-founded Vivino, 2010 - Entrepreneur Product guy theis@vivino.com

3. A successful app is like a corkscrew: Instant payoff Frequent use

4. Say Hello To Vivino Vivino is a wine app for normal people. Take a photo of any wine, check out all the facts, read reviews from other users, see prices - and share your experience with friends through social functions.

5. By the numbers Most Downloaded Wine App In The World 2.5 million downloads 80,000 new users per week 700,000 users from USA 300,000 users from Denmark 800,000 monthly active users 2.5 million labels from the users per month 30 million labels lifetime 4.5 million wine ratings

6. 1) Become the #1 wine app in the world 2) Become the #1 wine e-tailer in the world

7. Game Recap 2009 Heini Zachariassen in a basement: “IMDB for wines” 2010 Theis Søndergaard joins Angel Investment by Janus Friis $250k 2011 Beta app launched Funding by Seed Capital, $1m 2012 March: Real app launched Funding by Creandum, $2m 2013 Funding by Balderton, $10m Heini goes to the US Things get f****** crazy

8. Product Vision Value Prop. t. Remember 2010-11 Reference 2012-13 Discovery 2014-15 $

9. Wine is bigger than Music Which did you last spend money on?

10. The Three Little p’s

11. What is it?PotentialRoll-out Sell a digital product with extra features in the App Store & Google Play Push wine offers to the users via e-mail and the app. Users find a wine in the app and they can buy it instantly.

12. I want my 2 dollars! PRO

13. PUSH

14. PULL

15. What is it?PotentialRoll-out Sell a digital product with extra features in the App Store & Google Play LimitedSimple, already running globally. Push wine offers to the users via e-mail and the app. Big Not too complicated, country by country. Works in Denmark Users find a wine in the app and they can buy it instantly. Hug e Extremely complicated, even through partnerships

16. It’s not about making an app

17. Thank you! theis@vivino.com +45 2844 5006