1. Company Overview

2. Fleck Sales Company Culture
Beer Deserves Better
“Beer” = The Value Chain
Service to the 3 other tiers
Constructive Discontent
Core Purpose
Why we Exist
Vision
What we Want to Be
Fleck Sales: The Beer Experts
Brand Development
Innovation
Education
F.L.E.C.K
Core Values
What we Believe
How we will Act
Focus on The Customer
Loyalty, Integrity, and Trust
Encourage Teamwork
Commit to Excellence
Keep Work Fun

3. Strategy Statement
Become a 5 Million Case Beer Wholesaler by 2020, growing faster than our Peers. Deliver Profitable Beverage Solutions through Channel Focused Beer Experts concentrating on Brand Development, Innovation, Education.

4. Company History
Falstaff Distributor Fleck Sales founded by Keith Fleck 1954
1968 New warehouse built at 1825 Edgewood Rd.
1970: Hach Brothers acquired: Miller Brands in Cedar Rapids
Mid 1970’s: Miller Lite sales explode driving several facility expansions
Coors Brewing Company and Pabst Brands added in 1986 with the purchase of Bell Distributing
November of 1993: Doe Distributing acquired expanding Miller and Coors sales into Iowa City and Burlington, Iowa.
1996: New West Burlington facility completed
1997: Genners acquired: (Coors and Stroh brands in Ottumwa)
1999: Graf Beverage and LTD Distributing acquired (G.Heileman Brands in Iowa City and Burlington)
July of 2001: Paul Jerabek Wholesaler acquired (G. Heileman and Stroh brands in Cedar Rapids)
November of 2008, Schwartz Distributing acquired (Miller Legacy brands in Ottumwa)
March 2012 Founders Introduction
October 2012 Stone Introduction

5. Territory Description
21 counties Eastern and Southeast Iowa (1 non- consolidated MillerCoors county)
2.8million case equivalents
2 facilities (118 employees 90 full 28 part-time)
Cedar Rapids (83,000 sq. feet) 1,961,023 c/e’s (388 off 644 on)
West Burlington (22,000 sq. feet) 752,000 c/e’s (218 off 358 on)
Land Mass: 55, 869 square miles (20% of Iowa)
Population: 718, % of state of Iowa
Demographics ;
90.7% Caucasian
2.6% African American
3.5% Hispanic
86% with HS degree 25+ (80% nationally)
21% Bachelors Degree or higher (24% nationally)
Poverty line: 11% (13% nationally)

6. IOWA STATE
Doll
7 G
Vanguard
Golden
Eagle

7. Suppliers 22 Beer Suppliers 5 Non-Alc. Suppliers Beer NA Brands
MillerCoors
Pabst
Diageo Guinness
New Belgium
Heineken USA
Boston Beer
Mike’s
Boulevard
Phusion Projects
Gambrinus
Vermont Cider
Big Sky
Great River
North American Breweries
Peace Tree
Empyrean
Sapporo
Stone
Potosi
Founders
Glunz
Moosehead
NA Brands
Roaring Lion Energy Drink
1919 Root Beer
Liquid Ice Energy Drink
RBI Dist.
Hair of the Dawg Bloody Mary
22 Beer Suppliers
5 Non-Alc. Suppliers

8. Sales Dept. Organization Chart
Mike Schulte VP of Sales
Dudley Fleck President
Mark Banke
Metro North Off
Team Leader
3 Hy Vee / Fareway AM’s
2 Chain Convenience AM
2 National Account AM
Donnie Stockman
Category Manager
Adam Walsh
Metro On Premise
3 Account Managers
1 Tell Sell Account Manager
1 Draft Manager
5 Draft Techs
Bill Riffey Rural Team Leader
4 Cross Channel Account Managers
Tim Manderscheid
Branch Manager
West Burlington
Steve Brucker Sales Supervisor
5 Cross Channel Account Managers
2 Draft Techs
Chad Atherton
Craft Manager
Mindye Pickerell
Marketing Manager

9. Capabilities and Recognition
4 Time MillerCoors President’s Award Winner (2005, 2010, 2011, 2012)
Dedicated Craft Manager Chad Atherton Iowa’s First Dedicated Cicerone
100% Cicerone Beer Server Certified Sales Staff
Draft Lines Cleaned Every 2 weeks at 94% attainment Staff of 6 Micro Matic Certified Draft Technicians
Channel and Chain Specific Sales Force
Full Time Marketing Manager Social Media Klout Score of 60 (Facebook, Twitter, Company Website)
Sign Shop upgraded in 2012 with the latest technology