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2. Welcome to the RFID Detox Oasis 2

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4. Breaking Down 2D Bar Codes Presented by: 4

5. George Wright IV, Vice-President Consulting & Business Development P RODUCT I DENTIFICATION & P ROCESSING S YSTEMS, INC. GS1 US Solution Partner & Certified Bar Code Consultant 5 Breaking Down 2D Bar Codes

6. Another Brief Commercial AIDC 100 is a not-for-profit, self-sustaining, non- political, international organization of automatic identification and data capture (AIDC) professionals and others who have significantly contributed to the growth and advancement of the industry. The organization is a technical and business resource - with an emphasis on education - whose primary goal is to enlarge the business community's knowledge and understanding of AIDC. Combined AIDC experience of our nearly 100 active members exceeds 3000 years. But, moving on... 6

7. 7 55+ Years of Bar Code Evolution We’ve come full circle…color linear bar codes used on U.S. railroad cars starting in the late 1960s – 2-dimensional bar codes actually, using position and color – predated the introduction of U.P.C. in the mid 1970s. From the late 1960s and early 1970s…

8. 8 35+ Years of Bar Code Evolution QR Code Data Matrix Aztec Code …through Mr. Bergé’s next 35 years… 70’s80’s90’s90’s Late 90’s60’s

9. 9 55+ Years of Bar Code Evolution We’ve now got new generations of previously standardized 2D symbologies; brand new internationally standardized 2D symbologies, and more than a few new proprietary 2D symbologies…and probably more of all on the way. … to the 2000s and early 2010s

10. 10 Symbology Types Linear (1-D) Stacked Linear (2-D) Matrix (2-D) Standardized vs. Proprietary (Open System vs. Closed) AIM, ANSI, ISO/IEC Corporate A Quick Review of Bar Code Basics

11. 11 Symbology Types Linear (1-D) EAN/UPC, Interleaved 2 or 5 (I2/5, ITF) Code 39, Code 128, GS1 DataBar Stacked Linear (2-D) Codablock, Code 49 PDF 417, microPDF, Composite Component Matrix (2-D) Data Matrix (ECC 000-140) DataMatrix ECC 200 – “THE Data Matrix” MaxiCode, Aztec, QR Code ® (QR, Micro QR, iQR) Dot Code, Han Xin, Grid matrix, Datastrip Microsoft Tag, ScanLife EZcode

12. 12 Symbology Types Linear (1-D) A Quick Review of Bar Code Basics 2-Dimensional bar codes represent information in both horizontal and vertical dimensions, as shown below. Linear (1D) Bar Code 2-D Bar Code

13. 13 Symbology Types Linear (1-D) Stacked Linear (2-D) A Quick Review of Bar Code Basics Codablock F Code 49 PDF417

14. 14 Symbology Types Linear (1-D) Stacked Linear (2-D) Matrix (2-D) A Quick Review of Bar Code Basics Data Matrix ECC 200 QR Code Aztec Code Han Xin Code MaxiCode

15. 15 Symbology Types Linear (1-D) Stacked Linear (2-D) Matrix (2-D) A Quick Review of Bar Code Basics ScanLife DotCode Microsoft Tag iQR Code

16. 16 Symbology Types Linear (1-D) Stacked Linear (2-D) Matrix (2-D) A Quick Review of Bar Code Basics

17. 17 Standardized vs. Proprietary (Open System vs. Closed) AIM, ANSI, ISO/IEC Association for Automatic Identification & Mobility American National Standards Institute International Organization for Standardization International Electrotechnical Commissions Corporate CI Matrix, UPS Microsoft ScanLife Many more… A Quick Review of Bar Code Basics

18. 18 Standardized vs. Proprietary (Open System vs. Closed) AIM, ANSI, ISO/IEC Corporate A Quick Review of Bar Code Basics

19. 19 2-D Characteristics Error Correction Reverse Imaging / Printing Printing / Imaging Tolerance Shape Color Size 2-D Symbology Applications Industrial Commercial Marketing Personal 2-D Symbology Characteristics & Applications

20. 20 2-D Characteristics Error Correction: can withstand some damage Reverse Imaging / Printing: B on W, W on B, Other Printing / Imaging Tolerance: not edge-to-edge but center-point Shape: square, rectangular Color: B&W, Color Size: tiny to huge 2-D Symbology Applications Industrial: production control, direct part marking Commercial: product identification, shipping, many more Marketing: B2C, mobile commerce, direct mail, etc. Personal: you name it! 2-D Symbology Characteristics & Applications

21. 21 2-D Characteristics Error Correction: can withstand some damage 2-D Symbology Characteristics & Applications XXX

22. 22 2-D Characteristics Error Correction: can withstand some damage Reverse Imaging / Printing: B on W, W on B, Other 2-D Symbology Characteristics & Applications

23. 23 2-D Characteristics Error Correction: can withstand some damage Reverse Imaging / Printing: B on W, W on B, Other Printing / Imaging Tolerance: not edge-to-edge but center-point 2-D Symbology Characteristics & Applications

24. 24 2-D Characteristics Shape: square, rectangular Color: B&W, Color Size: tiny to huge 2-D Symbology Characteristics & Applications

25. 25 2-D Characteristics Shape: square, rectangular Color: B&W, Color Size: tiny to huge 2-D Symbology Characteristics & Applications

26. 26 2-D Symbology Applications Industrial: production control, asset ID, direct part marking Commercial: product identification, shipping, boarding pass, many, many more Marketing: B2C, mobile commerce, direct mail, etc. Personal: you name it! 2-D Symbology Characteristics & Applications

27. 27 2-D Symbology Applications Industrial: production control, asset ID, direct part marking 2-D Symbology Characteristics & Applications

28. 28 2-D Symbology Applications Commercial: product identification, shipping, boarding pass, many, many more 2-D Symbology Characteristics & Applications

29. 29 2-D Symbology Characteristics & Applications Three AIDC Technologies In One: Driver License

30. 30 2-D Symbology Characteristics & Applications Three AIDC Technologies In One: Drug Label

31. 31 2-D Symbology Applications Marketing: B2C, mobile commerce, direct mail, etc. 2-D Symbology Characteristics & Applications

32. 32 2-D Symbology Applications Personal: you name it! 2-D Symbology Characteristics & Applications

33. 2D Codes are everywhere 33

34. 34 Then there is RFID…

35. For more information On… 35 Speaker’s company logo here See any of our members or VISIT online: www.aidc100.org

36. 36 Questions? Questions? Suggestions? Questions? Discussion OPINIONS?

37. For more information 37 PRODUCT IDENTIFICATION & PROCESSING SYSTEMS, INC. 10 Midland Ave, Ste. M-02 Port Chester, NY 10573 Phone: (212) 996 6000 Fax: (212) 410 7477 email: gw4@pips.com gw4@pips.com www.PIPS.com

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