1. MEDIA FOUNDATION An Introduction

2. Meet the Team Dan Campsall Richard Owen Steve Ferris 2 Approach Fun!

3. JUST A MINUTE Exercise 1 3

4. The School of Sharks Not all sharks are the same – Local vs National – Bias in Interest Fragmentation of news – Explosion of media channels – Deterioration of journalistic quality

5. News is More Social Be aware of opportunities – & the threats! Real time analysis of unfolding story Shaping the conversation

6. IN AT THE DEEP END ‘As Live’ INTERVIEW

7. IMAGE & LANGUAGE Pictures painting a thousand words

8. FEEDBACK As Live INTERVIEW

9. The Set-up Where is the Shot? What to Wear Body Language – Where are your hands – Interest & enthusiasm

10. Its Your Story Be Clear on your Points – No more than 3 points – Illustrate or underpin ABC! – Answer – Bridge – Control

11. GAINING CONTROL Using Bridging Phrases

12. Bridging Phrases “That’s an interesting question and to put it in perspective…” “I’m glad you have asked me that because it brings to me to the point I wanted to make…” “What I think you are really asking by that is..”

13. Bridging Phrases “The underlying question here is really…” “That is really important, but what is arguably more important is…” “For obvious reasons I cannot go into specific details on that, but what I can say is…”

14. WHERE NEXT 14

15. Other Content Establishing a Contract Interview Types – TV Down the Line – Radio Down the Line Writing for Press Preparing a Statement Addressing Internal & External Markets

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17. COURSE GIVEAWAY Enter Our Prize Draw

18. FOR MORE INFORMATION Dan Campsall Road Safety Analysis 01295 731812 / dan@roadsafetyanalysis.org www.roadsafetyanalysis.co.uk