1. The Evolving World of Medical Journals Taking CVIR into the Future William F. Curtis, Ph.D. Executive Vice President

2. CardioVascular and Interventional Radiology 2 Convenient “portable document format” Excellent brand recognition Established business model No instruction manual required

3. CardioVascular and Interventional Radiology 3 Technology driven format Evolving business models Infinite possibilities Requires license to operate www.Springer.com www.SpringerLink.com

4. CardioVascular and Interventional Radiology 4 SpringerLink (COUNTER report)

5. CardioVascular and Interventional Radiology 5 SpringerLink (COUNTER report)

6. CardioVascular and Interventional Radiology 6 For Springer, there is a strong correlation between citations and online usage Similar results for Elsevier journals have been reported

7. CardioVascular and Interventional Radiology 7 STM publishing is arguably one of the most thoroughly realized web-based businesses Manuscripts, the raw material of CVIR, are created and transmitted electronically All processing is now handled electronically – Editorial – Production Primary delivery to consumer is by the internet – Readers (users) – Librarians (buyers)

8. CardioVascular and Interventional Radiology 8 High quality content is provided by authors, reviewers and editors But today it is important to give users more than just the content Journals need to offer services that help readers manage the wealth of information. …because everything is connected Springer Link Springer Homepage Author Mapper Email Alerts Springer Images Author Services

9. CardioVascular and Interventional Radiology 9 A focused place where experts go for information Clinicians now read about 270 articles per year Time spent using information is rising Readers are looking for greater online functionality around content Information delivery modes will change during the next decade – By 2010, 50% of the global population will have a mobile phone – Africa is going straight to wifi and mobile phone – Media convergence: handhelds and laptops Only 1 in 10 readers becomes an author Majority of authors write only 1 paper Authors are looking for quality and speed Social networking is important in science

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11. CardioVascular and Interventional Radiology 11 He goes to SpringerLink for the article

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15. CardioVascular and Interventional Radiology 15 Visualize scientific research: ─ plot authors, subjects, institutions on a map ─ detect trends and important (new) keywords ─ utilize all metadata stored on SpringerLink www.AuthorMapper.com

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17. CardioVascular and Interventional Radiology 17 www.SpringerImages.com Images in PDF or PowerPoint format Free for fair-use – no commercial use No third-party content is made available Access through libraries, institutions

18. CardioVascular and Interventional Radiology 18 …because everything is connected. And new connections may be made, eventually leading to new publications…

19. The Evolving World of Medical Journals Taking CVIR into the Future William F. Curtis Executive Vice President, Medicine