2. Make your dream a reality with a hot air balloon ride in the magnificent locations in Muree and Karachi coastal line and northern areas. FUNTORA Balloon Rides wonderful lifetime memory “Our motto is to provide our consumers with fun, amusement and entertainment. To have great joyful and thrilling experience.”

3. It is about the introduction of hot air balloon as a recreational activity in Pakistan for entertainment and adventurous experience. In this service providence we are offering the amusement by targeting it to the tourists specifically. One more objective to introduce hot air balloon is to revive the tourism industry. Make your dream a reality with a hot air balloon ride in the magnificent locations in Muree and Karachi coastal line and northern areas.

4. INDUSTRY SIZE The industry size of hot air balloon is vast enough to revive the tourism industry in Pakistan MARKET NEED Revival of tourism The promotion of tourism for foreigners. MARKET TRENDS Based on seasonal projections which yields the basic trend of out going activities at the locations

5. COMPETITORS AND BUYING TRENDS Indirect and direct competitors Buying trend is impulsive buying CONSUMERS Foreign tourists and local natives BUSINESS PARTICIPANTS

6. Continue advertising in quality national and regional publications (magazines and newspapers) that reach defined market segments. Expand this advertising to include Internet, and niche publications.

7. Continue support of the Visitors’ Center in cooperation with other regions and local tourism providers. Continue support of local tourism providers through cooperative marketing professional.

8. SEGMENTATION On-season tourists Off-season tourists Private booking TARGET MARKET Target market is the consumers who are fond of exploring new locations and activities for amusement. POSITIONING It is positioned in Muree, kaghan, Kaalam and other northern areas

9. PRODUCT/SERVICE Our balloon rides are perfect for Birthdays, Anniversaries, Marriage Proposals, Company Parties, and Family Reunions and are a "Must Do" on your Vacation. We have found that the majority of our guests are celebrating a special occasion of some kind.

10. PRICE On-season 500 per person Off-season Private booking: Festivals vary per person from 500-1500 depending upon location. PACKAGING It is not applicable in our service.

11. PLACE PROMOTION Print media, electronic media. on -going banner displays Cultural festivals

12. PEOPLE The ministry of tourism approval and Government consent for regulating this recreational activity is mandatory. License from CAA civil aviation authority

13. PROJECT DESCRIPTION MARKETING SUPPORT 2.8 MILLIONS ADMINISTRATION(MAX 20%) 500000 Cooperative Marketing (max 20%) 300000 Opportunity Marketing (max 10%) 300000 Joint Ventures - 300000 Consumer Advertising 800000 Print 50000 Winter Season online campaign 50000 Consumer Travel Shows 400000 Internet 50000 Publications 50000

14. Conclusion: Despite the situation of security situation at hand, which may be arguably the prime challenge to the business, we believe that the tourism and adventure sports industry has continued to sustain its self and Show significant growth in recent times. Schools and college population demographic has Shown little intimidation and adventure sports location like manoora beach in Karachi, Kanpur lake area and fairy meadows among other popular destination have shown exponential growth in recent years.