1. Halaman 1 Matakuliah: J0084 / Introduction to Management and Business Tahun: 2007 Versi: 1 / 3 Pertemuan 24 (Twentyfourth Meeting) Promoting Product

2. Halaman 2 Learning Outcome Student should be able to use promotion mix in an optimal manner to increase sales of product -> C3

3. Halaman 3 Learning Outline Promotion Background Advertising Personal Selling Sales Promotion Public Relation To Promote Optimal Mix Promotion

4. Halaman 4 1. Promotion Background a. Promotion Mix 1) Advertising 2) Personal selling 3) Sales promotion 4) Public relation

5. Halaman 5 2. Advertising a. Reasoning for Advertising 1) Brand advertising 2) Institutional advertising 3) Industry advertising Comparative advertising Reminder advertising

6. Halaman 6 b. Type of Advertising: 1) Newspaper 5) Internet 2) Magazine 3) Radio 4) Television 8) Telemarketing 7) Direct mail 6) E-mail 9) Outdoor Advertising 10)Transportation Advertising 11)Special Advertising

7. Halaman 7 3. Personal Selling: a. Understanding Market Target b. Contact Customer Candidate c. Executing Personal Presentation d. Answering Questions e. Selling Completion f. Follow up

8. Halaman 8 4. Sales Promotion: a. Rebate b. Coupon c. Sampling d. Display e. Premium

9. Halaman 9 5. Public Relation a. Special program c. Press Conference b. News Release

10. Halaman 10 6. Determining Optimal Mix Promotion a. Target Market 1) Pull Strategy2) Push Strategy Producer Customer Wholesaler RetailerPromotion Producer Customer Wholesaler Retailer Promotion

11. Halaman 11 b. Promotion budget 1) Product life cycle phase 2) Competition 3) Economic condition c. To Evaluate and Change Promotion of a Company

12. Halaman 12 Sales Volume Moderate promotion High Promotion Low promotion Introduction Phase Growth Phase Maturity Phase Decline Phase Budget needed as long as product life cycle