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Analyzing Qualitative Data
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A systematic search for meaning A way to process qualitative data so that what has been learned can be communicated to others Organizing and interrogating data in ways that allow researchers to see patterns, identify themes, discover relationships, develop explanations, make interpretations, mount critiques, or generate theories Asking questions of the data
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Start soon after data collection has begun Allows researchers to shape the direction of future data collection based on what they are actually finding or not finding Keep analyzing until you have answered your research questions
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Part of a continuum Typological Inductive Interpretive Political Polyvocal
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Dividing the overall data set into groups or categories based on predetermined typologies Generated from theory, common sense, and/or research objectives Good for interview studies and processing artifact data Not recommended for observational studies Advantage Efficiency ▪ Because categories are predetermined Disadvantage Potentially blinds the researcher to other important dimensions in the data
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Identify typologies to be analyzed Selection should be fairly obvious ▪ Predetermined
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Read the data, marking entries related to your typologies Read through the data completely with one typology in mind Does this information relate to my typology? ▪ Mark that portion of the data so that you can go back to it later for closer examination
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Read entries by typology, recording the main ideas in each entry on a summary sheet This time only the data within the typology of interest will be read A summary sheet should be created for each informant ▪ Write a brief statement of the main idea of the excerpt on the summary sheet Not the step to be interpret for significance
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Look for patterns, relationships, themes within typologies What broad statements can be made that meaningfully bring all of these data together? Patterns are regularities ▪ Similarity (things happen the same way) ▪ Difference (they happen in predictably different ways) ▪ Frequency (they happen often or seldom) ▪ Sequence (they happen in a certain order) ▪ Correspondence (they happen in relation to other activities or events) ▪ Causation (one appears to cause another) Relationships are links ▪ Strict inclusion (X is a kind of Y) ▪ Rationale (X is a reason for doing Y) ▪ Cause-effect (X is a result of Y) ▪ Means-end (X is a way to do Y) Themes are integrating concepts ▪ What broad statements can be made that meaningfully bring all of the data together?
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Read data, coding entries according to patterns identified and keeping a record of what entries go with what elements of your pattern Make a simultaneous record of where elements related to the category are found in the data
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Decide if patterns are supported by the data, and search data for nonexamples of your patterns Decide if the evidence is strong enough to support your case, or Ask if there is evidence upon which other cases, even competing cases, can be made
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Look for relationships among the patterns identified Step back from individual analyses that have been completed and look for connections across what has been found Making visual representations of categories can help
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Write your patterns as one-sentence generalizations Generalization: expresses a relationship between two or more concepts Making yourself construct sentences forces you to organize your thinking into a form that can be understood by yourself and others Gives closure to your analyses
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Select data excerpts that support your generalizations Go back to the data to select powerful examples that can be used to make your generalizations come alive for your readers
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Similar to Typological Analysis, except categories are not predetermined Begins with particular pieces of evidence, then pulls them together into a meaningful whole Works well with studies that emphasize the discovery of cultural meaning from large data sets that include observational data (postpositivist and constructivist) Works less well for studies that focus on answering narrowly defined questions or that rely on interview data almost exclusively Advantages Its power to get meaning from complex data that have been gathered with a broad focus in mind Provides a systematic approach for processing large amounts of data
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Read the data and identify frames of analysis What will be my frames of analysis? ▪ Frames of analysis: levels of specificity within which data will be examined ▪ No analysis yet; put rough parameters on how you will start looking closely at the data Must begin with a solid sense of what is included in the data set ▪ The data will be read over and over
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Create domains based on semantic relationships discovered within frames of analysis Domains are categories organized around relationships that can be expressed semantically Develop a set of categories of meaning or domains that reflect relationships represented in the data ▪ Strict inclusion (X is a kind of Y) ▪ Spatial (X is a place in Y) ▪ Cause-effect (X is a result of Y) ▪ Rationale (X is a reason for doing Y) ▪ Location for action (X is a place for doing Y) ▪ Function (X is used for Y) ▪ Means-end (X is a way to do Y) ▪ Sequence (X is a step in Y) ▪ Attribution (X is a characteristic of Y)
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Identify salient domains, assign them a code, and put others aside Narrow the focus of your analysis ▪ “Data reduction” Assign a Roman numeral to each domain and a capital letter to each included term Could this relationship be linked to other domains discovered in the data? More questions to ask yourself on page 168
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Reread data, refining salient domains and keeping a record of where relationships are found in the data Read the data with specific domains in mind ▪ Make a record of where they are located
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Decide if your domains are supported by the data and search data for examples that do not fit with or run counter to the relationships in your domain Up until now, domains have been hypothetical and tentative Deductive reasoning is fully employed to decide if the hypothetical categories identified hold up Search for counterevidence ▪ Questions to ask yourself on page 170
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Complete an analysis within domains Looking within the domains identified for complexity, richness, and depth ▪ Study the data that have been organized into domains in ways that allow the discovery of new links, new relationships, and new domains ▪ In search for other possible ways to organize what’s there ▪ Going much deeper into the data by looking beneath the surface of included terms for richer representations
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Search for themes across domains Look for connections or themes among them Systematic comparison ▪ How does this all fit together? ▪ What’s the same or different about these domains? Make a “data display” ▪ Visual formats that present information graphically or systemically Write a summary statement More analytic questions on page 173
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Create a master outline expressing relationships within and among domains Provides an opportunity to refine the analysis done to this point
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Select data excerpts to support elements in your outline Powerful or prescient quotes should be starred in the data and on the domain sheets
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Giving meaning to data Generating explanations for what’s going on within them ▪ Making inferences, developing insights, attaching significance, refining understandings, drawing conclusions, and extrapolating lessons Situates the researcher as an active player in the research Researchers will usually do typological or inductive analysis prior to this model Fits most comfortably within the constructivist paradigm
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Read the data for a sense of the whole
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Review impressions previously recorded in research journals and/or bracketed protocols, and record these in memos The object is to get a handle on which impressions might lead to more careful examination ▪ Will lead to the identification of relationships among impressions and the formation of new impressions Memos can take many forms ▪ At this point they should be written in tentative, hypothetical language with complete sentences and paragraphs
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Read the data, identify impressions, and record impressions in memos Systematically make and record your interpretations of what is happening within the social contexts captured in your data ▪ Discover new impressions that may develop into interpretations that bring meaning to your data ▪ Analytic questions on page 184 The product of steps 2 & 3 are sets of memos that form the raw material on which more formal interpretations can be based
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Study memos and salient interpretations Read through the entire set of memos ▪ Organize the memos according to how they relate to one another and how they connect to the issues you want to address in your research ▪ Begin to get a sense of the big picture you will be drawing for your reader
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Reread data, coding places where interpretations are supported or challenged Search for places that relate directly to the interpretations in your memos ▪ A deductive activity ▪ What are all the places in the data where my interpretations are addressed?
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Write a draft summary It will not include an extensive data display or context description but will be focused on communicating the explanations, insights, conclusions, lessons, or understandings you have down from your analysis ▪ A “story” that others can understand ▪ Provides a test for logical consistency of your thinking and expose any gaps in your argument that might exist ▪ Don’t write in shorthand
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Review interpretations with participants “Member check” ▪ Invite them to a working session Participants should have the chance to consider and give their reactions to the interpretations included in the summary just written ▪ Can also show copies of memos and even research protocols
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Write a revised summary and identify excerpts that support interpretations Communicate the understandings you have constructed, clarify what they mean in the contexts of your study, and represent what is captured in your data Identify a collection of possible quotes that will help convince your readers that your interpretations are well founded
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Provides a framework that builds in analytic integrity so that findings are grounded in data while acknowledging the political nature of the real world and the research act Designed to accommodate the critical/feminist paradigm Advantage It can be modified for analyzing virtually any type of observation, interview, or unobtrusive data collected in these kinds of studies
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Read the data for a sense of the whole and review entries previously recorded in research journals and/or bracketed in protocols The object of the reading is to see the forest—the trees will not go away
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Write a self-reflexive statement explicating your ideological positionings and identifying ideological issues you see in the context under investigations Gives the researcher a chance to spell out what you believe and where you stand on issues related to your study Write out your best guesses about the ideological issues that are salient to the context you are studying ▪ Important to do both these in writing, in paragraph form
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Read the data, marking places where the issues related to your ideological concerns are evident Where are all the places in the data that include information related to the ideological issued identified? Deductive thinking—finding examples that fit your issues
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Study places marked in the data, then write generalizations that represent potential relationships between your ideological concerns and the data Sets of generalizations related to each of your issues Discover the connections between what you thought you might find and what is there ▪ Then develop written generalizations that express the relationships discovered within each issues
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Reread the entire data set and code the data based on your generalizations Going back to the original complete data set
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Decide if your generalizations are supported by the data and write a draft summary If they hold up against all the data you have so far Product of this step will be a draft summary that reports the final versions of your generalizations organized as a narrative ▪ Take this back to the participants of your study ▪ Written for them, the primary audience
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Negotiate meanings with participants, addressing the issues of consciousness raising, emancipation, and resistance Summaries will be designed to expose the dimensions of oppression experienced by the individuals being studied ▪ Raise their consciousness about what is going on around them, and benefits, and why
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Write a revised summary and identify excerpts that support generalizations Revise your summary to include what you learned from the negotiations in the previous steps
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One kind of analysis that fits within the assumptions of the poststructuralist paradigm
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Read the data for a sense of the whole
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Identify all of the voices contributing to the data, including your own You will have structured your data collection around your objective to capture particular voices ▪ The objective is to identify all possible voices ▪ Later you will decide which voices to include your final report ▪ Essential that you count your own voice ▪ Already should have decided who to talk to, what to ask, what will be recorded, what will be analyzed, and what will be included
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Read the data, marking places where particular voices are heard Assign some sort of identifier to each voice, read the data, making decisions about whose voice is represented in each data excerpt and mark the data Product: separate sets of data divided by voices
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Study the data related to each voice, decide which voices will be included in your report, and write a narrative telling the story of each selected voice Ask the data to tell you what each voice you have identified has to say about your research focus ▪ Entries related to particular voices should be processed at this time ▪ Make a decision about which voices should be included in the final report ▪ Important criteria for inclusion: the contribution of each voice’s story to revealing different perspectives on the topic of study Must be sufficient support in your data to construct a story for each voice you select ▪ Draft an initial version of the story you plan to tell for each voice ▪ Develop and discover a plot that links the data together
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Read the entire data set, searching for data that refine or alter your stories Do not expect everything to fit together in a tidy package
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Whenever possible, take the stories back to those who contributed them so that they can clarify, refine, or change their stories This step builds on ethical and methodological concerns Improves the balance of power in the construction and ownership of stories ▪ Improves the quality of the stories that have been drafted
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Write revised stories that represent each voice to be included Revise your drafts, taking into account the comments and concerns of your participants
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Assists in the sorting and organization of data Can be an efficient alternative to doing the same work by hand ▪ But cannot perform the “mind-work” that humans can List of advantages and disadvantages on page 208
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Hatch, J. A. (2002). Doing Qualitative Research in Education Settings. Albany, New York: State University of New York Press
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