1. Serena Release Management Bridging Dev and Ops SERENA SOFTWARE INC. 05 Oct 2011 Presenter Name

2. Orchestrated IT DevelopmentOperations Serena Requirements Manager Serena Development Manager Serena Release Manager Serena Service Manager Serena Lifecycle Dashboard Business Users & Customers Serena Request Center Serena Business Manager 2

3. Serena Orchestrated ALM Lifecycle Dashboard Serena Development Manager Serena Release Manager Serena Request Center Cloud Mainframe Distributed Serena Requirements Manager 3

4. Definition Confusion 4 Biweekly According to Webster’s: 1.Occurring twice per week 2.Occurring every two weeks According to Webster’s: 1.Occurring twice per week 2.Occurring every two weeks

5. Release Management – What Does it Mean to You? 5 Build to Test Test to Pre-Prod Pre-Prod to Production Dev to Ops Chaos Management

6. How Would You Describe Your Release Management Process? Release Management Process 6

7. Release Management Satisfaction Is Low 7

8. Demand DevelopDeploy App Delivery in a Typical Enterprise 8 Datacenter Operations Developers Scrum Master Build Development Teams Customer CAB Cloud Release Manager Auditor ProductionTest QA DevOps Virtual On-Prem

9. Demand DevelopDeploy Application Release Challenges 9 Datacenter Operations Developers Scrum Master Build Development Teams Customer CAB Cloud Release Manager Auditor ProductionTest QA DevOps Virtual On-Prem High Failure Rate Manual processes and scripts Production downtime Increased costs Release Volume Increasing Increasing demand from business Agile dev producing more releases Audits, Audits, Audits Time consuming People-intensive Coordination Issues Poor visibility into status Untimely information to stakeholders Ad-hoc and inefficient meetings Unauthorized changes Release Bottleneck Long release times Limited operational agility

10. Release Manager Demand DevelopDeploy What if You could Manage All Your Releases from a Common Process? SERENA SOFTWARE INC. 10 Datacenter Operations Datacenter Operations Developers Scrum Master Build Development Teams Customer Production QA DevOps CAB Datacenter Operations Automate for one click deployments Deploy releases daily or weekly Be audit ready in minutes Meet less and collaborate more

11. Customer Success Serena Release Management SERENA SOFTWARE INC. 11 Release Management Satisfaction “We now have a standardized, managed and efficient software release tool which has made our customers very happy.” System Administrator Fortune 500 Computer Services Company IT Specialist Fortune 500 Telecommunication Services Company Reduced Time from Dev to Deploy “Serena has improved management of code releases from development through to production, reducing delivery time by 25%.” Automating Releases to Avoid Errors “We have standardized and automated our end-to-end coding and release management process to reduce human errors.” IT Director Global 500 Pharmaceuticals Company Serena Release Management “Everything is 100% under control.” System Administrator Global 500 Banking Company

12. Customer Success Serena Release Management SERENA SOFTWARE INC. 12 “Releasing applications into production environments is a critical part of application development. Working with Serena makes coordinating release processes very straightforward and helps us ensure all stakeholders are notified on upcoming changes. Instead of relying on manual processes, we have implemented a repeatable, reliable procedure that is not only saving everyone headaches, it also reduces cost.” David Bell, Change and Release Manager Mitsubishi UFJ

13. Breaking the Bottleneck 13 App Dev IT Ops

14. Serena Release Manager 14 Release ControlRelease AutomationRelease Vault Automate Application Configuration Tasks Common, Controlled Path to Production Schedule, Plan & Manage Releases Confidently Release Applications Deliver More Releases With Fewer Resources Improve Production Uptime Audit Ready with Start-to-Finish Traceability Confidently Release Applications Deliver More Releases With Fewer Resources Improve Production Uptime Audit Ready with Start-to-Finish Traceability

15. Multiple On-Ramps to Release Management Improvement 15 Start with Release Control to address: Release Planning Release Visibility Release Approvals Release Coordination Start with Release Vault to address: Multiple sources of code Unsecured paths to production Incomplete code audit trail Start with Release Automation to address: Error-prone scripts and handoffs Limited sysadmin resources Multiple release destinations Multi-tier application deployment Serena Release Control Serena Release Vault Serena Release Automation

16. Serena Release Manager Bridging Dev and Ops SERENA SOFTWARE INC. 16 Single Source of Truth Real Time Updates No Surprises Complete Visibility Be Audit Ready with Start-to-Finish Traceability Simplified Compliance Confidently Deliver Software with End-to-End Visibility Less Downtime Deploy Whenever and Wherever with Multi-Platform and Multi-Tier Application Release Management Faster Release Flow

17. SERENA SOFTWARE INC. 17 Answers for Your Questions