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Published byJewel Garlick Modified over 10 years ago
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Create Raving Fans Building Relationships to Build the Business v
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Casting the Vision Leadership Purpose Mission
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Living a Legacy
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Corporate Purpose
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To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A.
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Mission Be America’s Best Quick-Service Restaurant
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Sustainable Growth Strategy Official Corporate Strategy Distinctive Competence Basis of Competitive Advantage Strategic Action
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Official Corporate Strategy What We Say – Create Raving Fans “Build Relationships to Build the Business”
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What is a Raving Fan? –Comes more often –Pays full price –Tells other people about you
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Basis of Competitive Advantage What it Takes to Win – Deliver a great experience every time!
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Distinctive Competence What We Have – Focus and Discipline –People – Food
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Strategic Action What We Do – Execute Operational Excellence – Great Food – Great People – Clean Restaurant
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© 2008 CFA Properties, Inc.14
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Strategic Action Deliver 2 nd Mile Service Go above and beyond customers’ expectations.
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© 2008 CFA Properties, Inc.16
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Strategic Action Deliver 2 nd Mile Service – Honor, Dignity, and Respect – Warm Welcome – Anticipate Needs – My Pleasure – Fond Farewell
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Strategic Actions Create Emotional Connections – – Food – Cows – People – Influence
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© 2008 CFA Properties, Inc.19
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A Culture that Cares – Internal Selection Environment
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CULTURE Make it Personal
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Build Relationships to Build the Business Create Raving Fans – Make it Personal
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