1. ©2014 HCIA & Company 1 Business Presentation This file is part of the HCIA & Company Business Plan Toolkit. Copyright 2014-2015, HCIA & Company. All Rights Reserved. The Behavioral Insight Team ™ Hong Kong ● London ● New York Copyright 2014-2015, HCIA & Company. All rights reserved. Governed under the single user license terms agreed to by end user. May not be distributed without prior written permission. www.newyorkand.com

2. ©2014 HCIA & Company 2 Agenda Executive Summary Product Features and Benefits Industry Overview Competitive Product Comparison Marketing Strategy Finance Plan Management Summary FAQs 2

3. ©2014 HCIA & Company 3 Executive Summary [General Overview] –Point 1 –Point 2 –Point 3 [Short-term Target] –[Target 1] –[Target 2] [Long-term Objective] –[Financial] –[Social]

4. ©2014 HCIA & Company 4 Product Features and Benefits Your product[Features][Benefits]Level of Importance to the Customer

5. ©2014 HCIA & Company 5 Industry Overview Factor 1 Factor 2 Factor 1 Factor 2 Factor 1 Factor 2 Factor 1 Factor 2 Politi cal Econ omic Soci ocult ural Tech nolo gical

6. ©2014 HCIA & Company 6 Competitive Products Comparison Feature[Your Product][Competitor 1][Competitor 2][Competitor 3]Level of Importance to the Customer

7. ©2014 HCIA & Company 7 Competitive Feature Checklist/Comparison [Unique Selling Proposition] [Benefit Feature 1] [Benefit Feature 2] [Benefit Feature 3] [Product name][Main Competitor] Feature 1 Feature 2 Feature 3 Feature 4 Feature N

8. ©2009 280 Group LLC SWOT Analysis ™ This file is part of the HCIA & Company Business Plan Toolkit. Copyright 2011, HCIA & Company. All Rights Reserved.

9. ©2014 HCIA & Company 9 SWOT Template Instructions Perform a SWOT analysis for each major competitor Make a list of each of the following: –Strengths: internal things about your company and its market position that help your chances of success –Weaknesses: internal things about your company and its market position that weaken your chances of success –Opportunities: external things that help your chances of success –Threats: external things that weaken your chances of success Fill in the SWOT matrix with strategies based on these factors

10. ©2014 HCIA & Company 10 Strengths (Internal) Strength 1 Strength 2 Strength 3

11. ©2014 HCIA & Company 11 Weaknesses (Internal) Weakness 1 Weakness 2 Weakness 3

12. ©2014 HCIA & Company 12 Opportunities (External) Opportunity 1 Opportunity 2 Opportunity 3

13. ©2014 HCIA & Company 13 Threats (External) Threat 1 Threat 2 Threat 3

14. ©2014 HCIA & Company 14 SWOT Analysis StrengthsWeaknesses Opportunities Strategies the company can exploit to take advantage of opportunities Strategies the company must deal with to take advantage of opportunities Threats Strategies the company can use to defend itself from threats Strategies the company must deal with to defend itself from threats External Internal

15. ©2014 HCIA & Company 15 Marketing Marketing Tactics & Promotion

16. ©2014 HCIA & Company 16 Finance Plan Marketing Mix

17. ©2014 HCIA & Company 17 Management Summary Project Manager HRFinanceMarketing Consulting team

18. ©2014 HCIA & Company 18 FAQ [FAQ 1] –[Answer 1] [FAQ 2] –[Answer 2] [FAQ 3] –[Answer 3] [FAQ 4] –[Answer 4] 18