1. Edit the text with your own short phrases. To change the sample image, select the picture and delete it. Now click the Pictures icon in the placeholder to insert your own image. The animation is already done for you; just copy and paste the slide into your existing presentation. Trade & Competitiveness José Luis Lanuza, President of CET (wall & floor tiles) Director General of Grupo Keraben 3 December 2014 EUROPEAN PARLIAMENT CERAMICS FORUM

2. European ceramic industry: key facts

3. 8.78 5.01 3.77 BILLION EUROS Ceramic exports: Source: Eurostat 2014, Cerame-Unie data Trade & Internal market

4. Trade & competitiveness of EU ceramic industry Foster market access for European companies in third countries ‒Concerned with the increased protectionism worldwide ‒Ceramic industry faces trade barriers in 39 countries (over 100 NTBs) ‒Support trade liberalism & believe TTIP would remove peak tariffs on ceramics ‒Negotiation of some EU FTAs takes a lot of time & faster remedies should be put in place Ensure fair competition at international level ‒Need for better implementation of EU trade defence instruments for SMEs ‒China, a centrally-planned economy, meeting only 1/5 technical criteria required for Market Economy Status 2016 ‒Premature granting of MES to China could weaken EU TDI system

5. Specific examples where no level playing field: REACH: imports of articles are not included in authorisation Emissions Trading System: currently no equivalent burden on main competitors for ceramic products, e.g. China, Brazil, the US, United Arab Emirates Mandatory Origin Marking on consumer goods Food contact materials: lack of market surveillance on imported products

6. Energy Complete the EU internal energy market Restore global competitiveness of EU energy prices Source: European Commission Energy prices and costs report (SWD(2014) 20 final/2)

7. Edit the text with your own short phrases. To change the sample image, select the picture and delete it. Now click the Pictures icon in the placeholder to insert your own image. The animation is already done for you; just copy and paste the slide into your existing presentation. Thank you for your attention!