1. Presented by: Jennifer Cofer – American Lung Association (ALA) Claudia Flores Rodas – The Campaign for Tobacco-Free Kids (CTFK)

2. Overview  The Groundwork  The Campaign  The Vote

3. Laying the Groundwork  Community Education (2006 – Present)  Dangers of Tobacco Use  Harmful Effects of Secondhand Smoke  Cessation  Tobacco-Related Disparities  Community Engagement (2006 – Present)  Coalition Building  TFL Grantees (Youth, Colleges, Priority Populations)  Smoke-Free Events  Strategic Sponsorships  Partnership Building

4. Laying the Groundwork  Media Campaigns  TV  Radio  Outdoor  Print  Social Media

5. Laying the Groundwork  Evaluation & Research Data Briefs  Air Quality Monitoring – New Orleans Air Quality in New Orleans Smoky Bars and Casinos is Hazardous (2011)  Tourism Survey A 100% Smoke-Free Policy in New Orleans Would not Negatively Affect Tourism (2012)  The Louisiana Smoke-Free Air Act Impact The Impact of the Louisiana Smoke-Free Air Act on the Economy of Louisiana State and Orleans Parish (2012)  Air Quality Monitoring – Smoke-Free Alexandria, Louisiana Air Quality in Alexandria Bars Improved After Enactment of 100% Smoke-Free Ordinances (2013)  Lung Function Study Play it SAFE Study (2014)

6. Smoke-Free Week  Smoke-Free Week 1.0  July 21-25th, 2014  Generated ? news stories  Partnered with Councilwoman’s Office  Smoke-Free Week 2.0  November 11 – 19 th, 2014  Generated ? News stories  Held in conjunction with APHA and the ordinance introduction

7. Smoke-Free Week  Smoke-Free Week Press Conference  Smoke-Free Second Line  Smoke-Free Bar Events

8. The Campaign  Coalition Partners  Roles & Responsibilities  Dealbreakers  Media Campaign

9. Key Coalition & Community Partners  American Cancer Society (ACS)  American Heart Association (AHA)  American Lung Association (ALA)  Americans for Nonsmokers Rights (ANR)  Campaign for Tobacco-Free Kids (CTFK)  Louisiana Cultural Economy Foundation (LCEF)  Louisiana Comprehensive Cancer Control Partnership (LCCCP)  Louisiana Public Health Institute (LPHI)  March of Dimes  Ochsner Health Systems  The Louisiana Campaign for Tobacco-Free Living (TFL)

10. Teamwork: Roles and Responsibilities Education/Advocacy Community education Earned media Paid media Community events Public Opinion Poll Indoor Air Quality Results Lobbying Lobbyists – Direct communication w/ Council Calls to action -Robo calls -1-888-ICAN -Email alerts -Facebook ads

11. Dealbreakers  Determined at BEGINNING of the campaign  In Writing  Unified Message

12. Campaign Branding

14. Campaign Outreach

15. Campaign Activities  Pelicans Game  LGBT event  Smoke-free Week  City Proclamation  Bayou Classic  Smoke-free Secondline Rally  APHA conference  Breakfast Roundtable  Prayer Breakfast  Change.org petition  Petitions  Database (from support cards)

16. Reaching Musicians: Partnerships

17. The Vote

18. Strong Council Sponsors On Message Well-informed Accessible

19. Breaking News: “New Orleans Passing Sweeping Smoking Ban” The Times Picayune  January 22, 2015  7-0 Unanimous Vote

20. What’s Next  Mayor Landrieu signed the smoke-free ordinance into law on January 30 th  Enforcement will be conducted by the City of New Orleans Health Department and the Office on Safety and Permits  Implementation is set for April 22 nd  Continue to watch bills to weaken the ordinance

21. In Closing…..Final Words Campaign Tips

22. CAMPAIGN TIPS: Keys to a Successful Advocacy Campaign  Tell the Story  YOU tell the story until you can get workers to tell their own.  Build Strong Partnerships  Build partnerships with organizations that reach your targets.  Stay on Message  YOUR messages  Expect the Unexpected  Prepare your coalition and council supporters on opposition arguments and tactics.  Be prepared to respond quickly.

23. QUESTIONS