1. History of Sports & Entertainment Section 2.1

2. Objectives To discuss the history of sports and entertainment. To discuss the history of sports and entertainment. To discuss the impact of sports and entertainment history on today’s markets. To discuss the impact of sports and entertainment history on today’s markets.

3. Overview of Leisure Sports and Entertainment are leisure activities for the main purpose of enjoyment. Sports and Entertainment are leisure activities for the main purpose of enjoyment. The growth of S&E industries has relied on consumers with free time and/or discretionary income. The growth of S&E industries has relied on consumers with free time and/or discretionary income.

4. Overview of Leisure In America organized S&E used to be pastimes for only wealthy consumers. In America organized S&E used to be pastimes for only wealthy consumers. The working class had little time away from daily labor. The working class had little time away from daily labor. Lower wages = no extra money available Lower wages = no extra money available

5. Entertainment The development of technology and new inventions made entertainment more available to the working classes. The development of technology and new inventions made entertainment more available to the working classes. Thanks to public transportation, by the 1890’s, a diverse group of families were seeking out entertainment. Thanks to public transportation, by the 1890’s, a diverse group of families were seeking out entertainment.

6. Kinetoscope Invented by Thomas Edison in 1888. Invented by Thomas Edison in 1888. A device for viewing moving pictures. A device for viewing moving pictures.

7. Development of S&E Marketing William Veeck was a key figure in the development of Sports Marketing. William Veeck was a key figure in the development of Sports Marketing. He strongly believed that consumers wanted to be involved in more than the final score. He strongly believed that consumers wanted to be involved in more than the final score. He created marketing activities/events that surrounded baseball games. He created marketing activities/events that surrounded baseball games.

8. Development of S&E Marketing Veeck introduced the following to fans: Veeck introduced the following to fans: –Fireworks –Fancy Scoreboards –Special Event Nights –Ticket promotions

9. Development of S&E Marketing This marketing concept that appealed to fans/media, made sporting events more profitable. This marketing concept that appealed to fans/media, made sporting events more profitable. Fans enjoyed these new experiences and came to more games. Fans enjoyed these new experiences and came to more games.

10. Marketing Today With media vying for consumer attention, an organized strategy that targets specific consumers to specific products is essential! With media vying for consumer attention, an organized strategy that targets specific consumers to specific products is essential! It is not enough to sell tickets to a single game/concert. weiner Marketers want to sell season tickets, have repeat customers, and sell team/entertainment products.

11. Marketing Today Sports has produced: – –TV channels – –Movies – –Books – –Video Games – –Restaurants – –Fashion Trends

12. Homework Pg. 31, #’s 1-3