2. BOB KRAUSE Vice President, Institutional Advancement Kansas State University “College Development Opportunities” Vice President, Institutional Advancement Kansas State University “College Development Opportunities”

3. THE COLLEGIATE MARKET More than 4,000 institutionsMore than 4,000 institutions More than 14,500,000 college studentsMore than 14,500,000 college students Almost 1 million faculty and staffAlmost 1 million faculty and staff Annual college and university expenditures are $190 billionAnnual college and university expenditures are $190 billion There are 55.4 million alumni (over 20% of U.S. population)There are 55.4 million alumni (over 20% of U.S. population) There are 67 million more with some college experienceThere are 67 million more with some college experience

4. ASSUMPTIONS 81% of all golfers come from HHs where the head of household has some college education, with 46% being a college graduate81% of all golfers come from HHs where the head of household has some college education, with 46% being a college graduate 1.) The Alumni population and the committed golfer population are closely aligned.

5. ASSUMPTIONS 76% of golfer households have income of $40,000 or more76% of golfer households have income of $40,000 or more 65% of golfer households have income of $50,000 or more65% of golfer households have income of $50,000 or more Head of household occupation is in professional, managerial, administrative, clerical or sales in 66% of golfer householdsHead of household occupation is in professional, managerial, administrative, clerical or sales in 66% of golfer households Golf is an aspiration sportGolf is an aspiration sport 2.) Golf is a valuable leisure time activity related to financial success and career mobility.

6. ASSUMPTIONS Attitudes of fall, 1999, freshmen indicate that they are attending college so that they:Attitudes of fall, 1999, freshmen indicate that they are attending college so that they: –Are able to get a job (73%) –Get trained for a specific career (72%) –Are able to make more money (71%) 73.4% say that being well off financially is essential or very important73.4% say that being well off financially is essential or very important 3.) The importance college students place on financial success makes them a prime target population for learning golf as a valuable career development skill.

7. BARRIERS Time crunch: class load, work, extracurricularTime crunch: class load, work, extracurricular Access to facilitiesAccess to facilities CostCost Academic traditions and trendsAcademic traditions and trends Reasons that college students do not play golf include:

8. OPPORTUNITIES 149 institutions have their own golf facilities149 institutions have their own golf facilities More are in the planning stagesMore are in the planning stages –Enlightened self-interest –Access to land –Educational and research programs

10. PGA OF AMERICA PROGRAM Pilot program at Purdue University funded by Pete and Alice DyePilot program at Purdue University funded by Pete and Alice Dye Designed to acquaint students with business opportunities that golf providesDesigned to acquaint students with business opportunities that golf provides Instruction provided by PGA professionalsInstruction provided by PGA professionals Additional $1.3 million distributed to 14 universities in name of 1999 Ryder Cup team membersAdditional $1.3 million distributed to 14 universities in name of 1999 Ryder Cup team members 2001 will provide initial information from Purdue Program2001 will provide initial information from Purdue Program “Golf: For Business & Life”

11. BREAKOUT SESSIONS Discussion of additional potential programsDiscussion of additional potential programs How to reach the studentsHow to reach the students Relationships with Career Development DepartmentsRelationships with Career Development Departments Session 1 Additional research; student attitudesAdditional research; student attitudes Alumni AffairsAlumni Affairs 2001 objectives2001 objectives Session 2

12. Sunday Wrap-up Slides 13-17

13. BOB KRAUSE Vice President, Institutional Advancement Kansas State University “College Development Opportunities” Vice President, Institutional Advancement Kansas State University “College Development Opportunities”

14. RECOMMENDATIONS DISCUSSED There is a need for association(s) to take the initiative to put together the “business” case for golf as a valuable life game and business networking venueThere is a need for association(s) to take the initiative to put together the “business” case for golf as a valuable life game and business networking venue The market penetration by the Executive Women’s Golf League using “student chapters” through national and local Pan Hellenic Councils, business school clubs, etc. – holds good potentialThe market penetration by the Executive Women’s Golf League using “student chapters” through national and local Pan Hellenic Councils, business school clubs, etc. – holds good potential

15. RECOMMENDATIONS DISCUSSED Use prominent CEOs and golf pros who are alumni to develop “testimonials” about the importance of golf for marketing campaign to raise the awareness level of students, colleges and universitiesUse prominent CEOs and golf pros who are alumni to develop “testimonials” about the importance of golf for marketing campaign to raise the awareness level of students, colleges and universities There is a need to link the “never played golf segment” students to the “Link Up 2 Golf” strategies discussed at the conferenceThere is a need to link the “never played golf segment” students to the “Link Up 2 Golf” strategies discussed at the conference (Continued)

16. (Continued) RECOMMENDATIONS DISCUSSED There is a need to research needs for more facility inventory at universities, including alternative facilities and the pricing structure, student accessibility and program opportunities at existing university coursesThere is a need to research needs for more facility inventory at universities, including alternative facilities and the pricing structure, student accessibility and program opportunities at existing university courses Evaluate feedback on the PGA of America’s “Golf for Business and Life” as a model to be expanded to more universitiesEvaluate feedback on the PGA of America’s “Golf for Business and Life” as a model to be expanded to more universities

17. (Continued) RECOMMENDATIONS DISCUSSED Explore the possibility of using the National Association of Colleges and Employers to get the “business” case for golf to students and include information about introduction to golf opportunities in the students’ college communityExplore the possibility of using the National Association of Colleges and Employers to get the “business” case for golf to students and include information about introduction to golf opportunities in the students’ college community Programs bringing faculty, students and alumni together around golf need to be developedPrograms bringing faculty, students and alumni together around golf need to be developed