4. 1972 Color Instantane  Pre-oxidized dye pigments that can b e used with any hair color.  Accentuate Tone without changing shade.

8. Point of Difference: ZERO AMMONIA No Fumes No Ammonia Irritation No Ammonia Damage Use up to 60 Volume Peroxide Lasts Longer than ordinary Colors 100% Gray Coverage

11. What does hair look like

15. Teinture Dye System Liquid Dye Purest color available Highest Quality Dye NO additives to make it paste Nothing extra, just the dyes that are needed to make a

17. Using Higher Volumes Developer is Water and Oxygen Developer in high volumes mixed with Ammonia cause damage NOT JUST THE DEVELOPER It is the mixing that causes the issues Remove the ammonia from the equation and you have no problem with irritation.

18. Opens Up New Customers Stylist that could no longer do color, can do color again. Consumers who have issues with conventional products can have their hair colored again. Salons that want to differentiate themselves have an opportunity to do so.

20. Anti-Oxidants and UV Prtoectors Keeps color lasting longer Provides beautiful shine Protects against fadage due to sun exposure Disperses sun rays so as to protect hair from sun damage

22. Teinture Availability 120 mL Bottle (4 fl oz)‏ 60 Inter-Mixable Shades Liquid Color that becomes a crème when mix with Mastey crème Developer 120 mL Bottle (4 fl oz)‏ 60 Inter-Mixable Shades Liquid Color that becomes a crème when mix with Mastey crème Developer

23. Teinture Mixing & Processing 1 : 1 Ratio of Teinture Color to Mastey Crème Developer –Example: 60 mL (2 oz) Teinture 8.64 + 60 mL (2 oz) Mastey 30 Volume Crème Developer Process at room temperature for 45 minutes Rinse, Shampoo, & Condition with Mastey Hair Products

24. Universal Numbering System

27. Secondary Tones.07: Blue (Neutral/Blue).23: Beige (Violet/Yellow)‏.34: Chocolate (Gold/Orange).43: Pale Golden Copper (Orange/Gold).44: Intense Copper (Orange/Orange).45: Light Copper Mahogany (Orange/Red, Yellow, Blue).46: Dark Copper Red (Orange/Red).63: Golden Henna (Red/Yellow).64: Dark Red Copper (Red/Orange).65: Plum (Red/ Red, Yellow, Blue).67: Light Purple (Red/Blue)

29. Teinture Amplifiers

30. Amplifiers Oxydative Pigment Unlimited shade creation and manipulation These are not Direct DyesOxydative Pigment Unlimited shade creation and manipulation These are not Direct Dyes

31. CHANGE! Politics, Popular Culture, and the Media have created a perfect storm in our favor!

32. The Green Revolution Green Products Growth Change for the better is Cool not Scary! Those who refuse to change for the better are being marginalized and shunned for their lack of vision. Everyone is looking for something to change that will help their environment (big picture and locally)

33. Ways we are greener! Zero Ammonia and None of its issues Smart Packaging: Color Charts and Instructions printed on inside of box. Digital Deployed Documents and Materials 1+1+1 > 7 (3 products replace 7 others for less waste and less salon dollars spent) Web based live training

34. It's The Economy Stupid! -James Carville The Economy is pushing change right over the cliff. Why buy the same product in salon if its cheaper in the drugstore? Why pay top dollar to get my hair colored with what I think is the same brand and product that I can buy in the drugstore?

35. It's The Economy Stupid! -James Carville As a consumer I have to make better choices with my money why should I choose you and your salon and your products?

36. It's The Economy Stupid! -James Carville As a salon I must choose between the same old thing and something that can make me stand out. I have to choose to compete with the drugstores or not! I have to choose to be manipulated or not!

37. It's The Economy Stupid! -James Carville Big Company Picture Public Companies must show growth Massive amounts of needed revenue to show growth 1% of 1 Billion is still 10 million P&G 2007 revenues: over 68 billion. Established Distribution Relationships At the end of the day the salon serves as a launching ground for their products and the drug store serves as a long term supplier of their products to the masses.

38. It's The Economy Stupid! -James Carville Mastey View: OPPORTUNITY We have the advantage We can move Faster Provide Better Education Provide cutting edge products Build loyalty and grow exponentially through good distribution and word of mouth.

39. It's The Economy Stupid! -James Carville Mastey: Is NOT Diverted Is not the same old thing Has track Record of Innovation Has New Technology that performs Will help Salons to Stand Out Addresses the salons need for change and economic growth at a cost effective price point! Salon Customers are asking for healthier alternatives

40. It's The Economy Stupid! -James Carville CHANGE + BAD ECONMOMY = GREAT OPPORTUNITY Apple Amazon Ford

41. It's The Economy Stupid! -James Carville Mastey: 30 years agor we created sulfate free technology. Today everyone is trying to be sulfate free 30 years from now they will all be trying to be zero ammonia. We will have already been there.

42. Be Excited! You are bringing them something new No one else has this technology No one else in your areas sells this vision of the future! But they wish they knew how! No one else can claim our history No one else can build our future but us.

43. Now or Later Ask your salons: Do they want to change now or when it is too late? Customers are looking now for alternatives. Do you want to be the Salon that grows because they offer those alternatives or be the salon that loses customers because you don't have those options.

44. Point of Difference: Market Penetration Only available in Salons you sell to Not available at CVS, Walgreens, etc... Not a beauty supply brand Gives Salons an exclusive feeling GIVES THEM A HEALTHIER ALTERNATIVE TO SELL TO THEIR CUSTOMERS

45. Perfect Customer Early Adopters, The Early Market Open to new products Open to learning new things Interested in making money! Love to experiment Love to be the latest and greatest.

48. FOCUS & DETERMINATION It is not easy It is not hard It is what you make it. Keep stepping forward.

49. What Makes Teinture Different Zero Ammonia High Lift Permanent Color Ability to use higher volumes of peroxide without scalp irritation or excessive hair damage. Unique ability to mix and make different color formulations. 3 products give you everything your salon needs (mix examples)

50. Using Teinture

51. Teinture High-Lift Blondes Creates maximum lightening levels with the use of higher volumes of peroxide (50 or 60) with no irritation to scalp. Can be mixed with any other shade when higher lift is required Can be used with Reds or Ash Use 11.2 instead of bleach in hair color for better lift control Use 11.2 with Amplifiers to create infinite shade possibilities. Can be applied to grey hair Can be taken through the lengths.

52. Teinture Developer Selection 5 volume(with Instantane): Darken, Add tone on tone Color 10 Volume: Deposit 20 Volume: Lighten 1 to 2 levels 30 Volume: Lighten 3 Levels, Lightens 2 levels on Levels 3,4 40 Volume: Lightens 3 Levels on Darker Levels, Can be used with Red shades to bring out red tone in the natural pigment 50 Volume: Lightens up to 4 levels 60 Volume: Lighten up to 5 levels, use with 10 and 11 series to create highlights without bleach

55. Basic Color Theory

56. Selecting a Shade (U.S. Trained) Determine client’s hair level (Level 4) Choose desired level (Level 7) Select Developer based on levels of lift you are trying to achieve (30 Volume) Select shade with a primary tone that counteracts the remaining pigment you will see from lifting ( 7.1) The Ash counter acts the orange in the Underlying /Remaining pigment

57. Selecting a Shade (European Trained) Determine client’s hair level (4)‏ Choose desired level (7) and multiply it by 2 (14)‏ Subtract client’s hair level to find level of Teinture to use (14 – 4=10)‏ Use a Level 10 Tone:.1 ASH to counter act the orange in the RPC Developer to use is 20 Volume

58. Normal Color Application Formula Mixture: 1 to 1 2 oz. Teinture 6.0 2 oz. Mastey Crème Developer Mix thoroughly in a bowl or a bottle. Apply the mixture with a brush or applicator bottle on preferably clean towel-dried hair. After development time is completed Rinse thoroughly with warm water. Shampoo with Traite Sulfate-Free Shampoo Development Time: Without Heat: 45 minutes With Heat: 15 minutes heat 20 - 30 minute cool down Where there is a high proportion of gray hair add warm shades to your formula. See Gray Hair Chart. Beige formula

59. Refreshing Faded lengths & ends Mixture: 1 to 1 2 oz. Teinture 6.0 2 oz. Mastey Crème Developer Apply color to new growth as described above. For minimal fadage on lengths and ends, pull through remaining Teinture formulation for the last 10 – 15 minutes of development time. Watch for visual development. After development time is completed Rinse thoroughly with warm water Shampoo with Traite Sulfate- Free Shampoo Development Time New Growth: 45 minutes New Growth With Heat: 15 minutes heat 20 - 30 minute cool down Lengths & Ends: Last 15 minutes of development time

60. Refreshing Extremely Faded lengths & ends Apply normal color to new growth as described before. Lengths & Ends Mixture: Add Mastey’s Color Instantané to remaining color mixture in a 1:1 ratio example: 1 oz. Remaining Color Mixture 1oz. Color Instantané in appropriate shade Pull through mixture on lengths and ends 15 minutes before full development time. After development time is completed Rinse thoroughly with warm water Shampoo with Traite Sulfate-Free Shampoo Development Time New Growth: 45 minutes New Growth With Heat: 15 minutes heat 20 - 30 minute cool down Lengths & Ends: Last 15 minutes of development time

63. Gray formula

73. DAMGED HAIR

78. Target Salons Every salon! Healthy alternative to the competition Builds the cache of the salon to use such a product Has a very targeted message: Healthier hair color. Organic & Natural Salons Aveda Family Salons

79. Stylist Training Educator Bootcamps Area Specific Shows and Training events Charity events