1. Building Mobile Apps in the Cloud – Comparing Approaches

2. Understanding Requirements for Mobile App Requirements  What Devices / Browsers  Online only  Online / Offline  Form based user interface  Custom user interface  Integration with File System, Camera, GPS, External Accessories (Bluetooth) Platform Requirements  Development Skill Sets  Deployment of Application to Devices  Upgrades, etc.  Authentication  Offline / Online Synch  Optimized for Mobile Network  Mobile Device Management  What data can be downloaded  Encrypting Data  Remote Wipe / Administration

3. Development via Configuration Enterprise Administration On/offline access Automatic synchronization Deployment via AppStore, BES, etc. No device specific development Secure, encrypted solution Solution 1: Salesforce Mobile

4. When to use Salesforce Mobile Good Fit - Pros  iPhone, Blackberry, Windows Mobile  Form based user interface  Online / Offline  Ease of Development  Ease of Deployment  Mobile Device Management  What data can be downloaded  Encrypting Data  Remote Wipe Cons  Limited Ability to Customize UI for offline  Limited integration with device or peripherals (GPS, Camera, BT devices)  Users must be employees or partners  Only 1 device per user  No Android Support (lacks encryption)

5.  2D drawing – Canvas, SVG  3D drawing – WebGl  Timed media playback – video and audio  Offline storage –Offline cached applications –Local storage –Session storage –Client side SQL  Web sockets  Geolocation Solution 2: HTML 5

6. When to use HTML 5 (and Force.com) Good Fit - Pros  Mostly Online  Offline data is not sensitive  Ease of Deployment, Upgrades,..  Industry Standard –Device independent –Many Browsers Support or plan to Support  Additional Benefits of Force.com –World Class Infrastructure delivers Low Latency –Authentication: Mobile login page or OAuth –Stateless server side support Remote Javascript Cons  Limited integration with device or peripherals (Camera, BT devices)  Safari has no file support on iOS  Significant Development Effort  Difficult to detect when online / offline  Browser is request / response  Synchronization is my problem  Offline data is not encrypted  No Remote wipe, device management

7. Solution 3: Adobe Flash Builder for Force.com It’s never been easier to build Rich Internet Applications in the cloud Developer Benefits Single Eclipse®-based IDE with powerful code-editor and design-view Pre-built Force.com UI components and data visualizations Pre-built data management and data synchronization Develop once on force.com and deploy in the browser (Flash) or on the Desktop (AIR)

8. Desktop or mobile Field Service Apps Custom Branded Desktop Runs on a tablet PC Occasionally Connected Apps Adobe ® AIR ™

9. Adobe Flex 4.5  Android, iOS or BB

10. When to use Adobe Flash Builder Good Fit - Pros  Online and Offline  Ease of Deployment, Upgrades,..  Write Once, Run Anywhere  One Skill set for –phone, tablet, desktop –iOS / Android / Windows / Mac OSX  Encrypted offline database  Additional Benefits of Force.com –World Class Infrastructure delivers Low Latency –Authentication: Mobile login page or OAuth –Stateless server side support Remote Javascript Cons  Limited integration with device or peripherals (Camera, BT devices)  Significant Development Effort  Skill set investment  No Remote wipe, device management

11. Solution 4: Go Native

12. When to use Native Good Fit - Pros  Online or offline  Full device integration via native APIs  Additional Benefits of Force.com –Rapid development of data model, back office processes, analytics, etc. –Pre-built REST or SOAP API –OAuth Support built-in –World Class Infrastructure delivers Low Latency –Pre-built SDKs for iOS and Android –Examples, tutorials on developer.force.com Cons  Significant Development Effort  Significant Skill Set Investment  Java for Android  Objective C for iOS  Synchronization is my problem  Deployment, Upgrades, etc.

13. Mobile Strategy for 2011 Build a suite of integrated mobile apps Go big on tablets – iPad, Playbook, etc. Provide SDK’s for custom app development Support broader range of devices, starting with Android New web version of Salesforce Mobile app Optimizing the Salesforce experience for tablets and devices is a top priority for the company Looking Ahead