1. Local Market Broadcasting and TV Programming RTV 453 Cell phones off and put away

2. TV syndication ‘Off Network’ Big Bang Theory, Raymond, How I Met… Seinfeld, Frasier, Friends Classic TV shows First Run Minimum number of markets Group owner impact Specific genres Cash / Barter

3. TV sales  National buys: upfront vs. scatter market  Local market buys: national spot market, rep firms, media buyer, local direct client  Local Cable System: Premium channels, Basic cable vs. local broadcast stations, insertion advertising, must carry, MSO  National ‘basic’ and ‘premium’ cable channels  National buys: upfront vs. scatter market  Local market buys: national spot market, rep firms, media buyer, local direct client  Local Cable System: Premium channels, Basic cable vs. local broadcast stations, insertion advertising, must carry, MSO  National ‘basic’ and ‘premium’ cable channels

4. TV sales  Local cable system or IPTV  DTV multicasting  DBS (DirecTV / DISH) limitation  All ‘linear’ services  Development of ‘on demand networks’  Owners of TV shows / distribution  Local cable system or IPTV  DTV multicasting  DBS (DirecTV / DISH) limitation  All ‘linear’ services  Development of ‘on demand networks’  Owners of TV shows / distribution

5. National TV  genres of TV programs--sit-coms, dramas, mini-series, made for TV movies, theatricals, variety shows, game shows, reality shows  Production costs  Reality hour: $300K - $1 million  Sit-com half hour: $750K - $2M  Drama hour: $1.5M - $2M  Co-production & deficit financing  genres of TV programs--sit-coms, dramas, mini-series, made for TV movies, theatricals, variety shows, game shows, reality shows  Production costs  Reality hour: $300K - $1 million  Sit-com half hour: $750K - $2M  Drama hour: $1.5M - $2M  Co-production & deficit financing

6. Buying Syndication  Selling local TV inventory:  What will we pay for The Ellen Show?  Budget for their show: $500,000 per week  52 weeks of the year – how many re-runs? 26 weeks of production  26 x $500,000 = $13 million per year cost  210 TV markets ---- sell to 150  150 x 50,000 per station per week = $7.5 million  150 x $20,000 per episode national clients / $100k / week = $15 million  Selling local TV inventory:  What will we pay for The Ellen Show?  Budget for their show: $500,000 per week  52 weeks of the year – how many re-runs? 26 weeks of production  26 x $500,000 = $13 million per year cost  210 TV markets ---- sell to 150  150 x 50,000 per station per week = $7.5 million  150 x $20,000 per episode national clients / $100k / week = $15 million

7. Selling the show  Inventory:  They take none = we pay $20k per episode; They take 8 minutes = we pay $10k (x5)  We pay $10k. Our avails are 10 minutes (20 :30 spots)  Our audience rating number is 5 = 75,000 people  CPM is $8 = 75 x 8 = $600 per spot  600 x 20 = $12,000  SELLOUT rate 80  $12,000 x.80 = $9600  Inventory:  They take none = we pay $20k per episode; They take 8 minutes = we pay $10k (x5)  We pay $10k. Our avails are 10 minutes (20 :30 spots)  Our audience rating number is 5 = 75,000 people  CPM is $8 = 75 x 8 = $600 per spot  600 x 20 = $12,000  SELLOUT rate 80  $12,000 x.80 = $9600