1. Television & Digital Video CPB Jennifer Lawson SVP, Television & Digital Video Terry Bryant VP, Media Research & Relations

2. 2 Revenues Federal Appropriation + Estimated Interest $431,140,000 Revenues Federal Appropriation + Estimated Interest $431,140,000 Station and Programming Grants $384,700,000 Station and Programming Grants $384,700,000 Allocated to Public Radio $95,983,650 Allocated to Public Radio $95,983,650 Direct Radio Grants (CSGs) $66,838,555 Direct Radio Grants (CSGs) $66,838,555 Direct TV Grants (CSGs) $214,838,213 Direct TV Grants (CSGs) $214,838,213 TV Programming $73,112,737 TV Programming $73,112,737 Allocated to Public Television $287,950,950 Allocated to Public Television $287,950,950 Radio Programming Grants $22,211,240 Radio Programming Grants $22,211,240 Radio Program Fund $6,933,855 Radio Program Fund $6,933,855 FY 2011 Operating Budget (adjusted for.2% Rescission ) System Support $25,748,400 > 6% CPB Operations $21,457,000 < 5%

3. 3 ` FY 2011 TV Programming Funds Non – Discretionary Funds (by statute, contract, or practice) National Program Service (PBS) Program Challenge Fund (PBS) Minority Consortia Independent Television Service (ITVS) National Center for Media Engagement General Program Fund (includes Educational Programming, Ken Burns, etc.) Diversity & Innovation Fund Professional Development Discretionary Funds (by formal evaluation process)

4. 4 ` FY 2011 TV Programming Budget Primetime Support of PBS National Program Service - $26,000,000 FY 2011 investments: American Experience American Masters History Detectives Frontline PBS NewsHour Washington Week FY 2011 investments: American Experience American Masters History Detectives Frontline PBS NewsHour Washington Week NOVA Nature Wild Kratts Daniel Tiger‘s Neighborhood Sesame Street

5. 5 ` FY 2011 TV Programming Budget Primetime Support of PBS Program Challenge Fund CPB $9,000,000 PBS $9,000,000 $18,000,000 Program Challenge Fund CPB $9,000,000 PBS $9,000,000 $18,000,000 FY 2010-11 investments: America Revealed Faces of America (Henry Louis Gates, Jr.) Black in Latin America (Henry Louis Gates, Jr.) Tina Fey: The Kennedy Center Mark Twain Prize In Performance at the White House: The Motown Sound FY 2010-11 investments: America Revealed Faces of America (Henry Louis Gates, Jr.) Black in Latin America (Henry Louis Gates, Jr.) Tina Fey: The Kennedy Center Mark Twain Prize In Performance at the White House: The Motown Sound

6. 6 ` FY 2011 TV Programming Budget Primetime Support of PBS General Programming (individual productions) General Programming (individual productions) Recent examples include: Ken Burns (Prohibition, Vietnam, future productions) Memorial Day and Capitol Fourth concerts FRONTLINE (expanded year-round footprint) Half The Sky (Diversity & Innovation Fund) Recent examples include: Ken Burns (Prohibition, Vietnam, future productions) Memorial Day and Capitol Fourth concerts FRONTLINE (expanded year-round footprint) Half The Sky (Diversity & Innovation Fund)

7. 7 ` Content Development Criteria Proposal evaluation focuses on the following: Addresses priorities as indicated in the CPB Business Plan and approved by CPB Board Delivers high quality content Fits with PTV needs (PBS schedule, station needs) Meets objectives for initiative (where applicable)

8. 8 ` CPB Content Decision-making Process

9. 9 ` Key Challenges & Priorities Increasingly scarce resources Competition across broadcast, cable and new media platforms Leveraging program investments through: –Digital Media –Diversity & Innovation –Dialogue/Community Engagement

10. Television & Digital Video CPB Jennifer Lawson SVP, Television & Digital Video jlawson@cpb.org Terry Bryant VP, Media Research & Relations tbryant@cpb.org

11. Don’t Miss These Concurrent Sessions 11 Helping Viewers and Users Find Your Content Tuesday, May 17 from 4:15 pm – 5:30 pm Full-time Nielsen and Audience Insights Wednesday, May 18 from 11:30 am – 12:45 pm What You Need To Know About Your Pledge Audience Thursday, May 19 from 9:00 am – 10:00 am Going Mobile: The Path Ahead for Public Television Thursday, May 19 from 9:00 am – 10:00 am Full-time Nielsen and Audience Insights Wednesday, May 18 from 11:30 am – 12:45 pm In 2009, CPB made a major investment that enabled PBS to reach full Nielsen client status with access to Nielsen NTI data 24 hours a days, 365 days a year. CPB’s investment also funded a large-scale audience analysis of the 2009-2010 television season. Find out how all of this Nielsen data is helping to inform program acquisition and production, scheduling, promotion and underwriting strategy. What You Need To Know About Your Pledge Audience Thursday, May 19 from 9:00 am – 10:00 am PBS’ expanded Nielsen data is applied to the March 2010 and March 2011 pledge periods with some surprising results. Going Mobile: The Path Ahead for Public Television Thursday, May 19 from 9:00 am – 10:00 am Mobile DTV is here! Find out what viewers are looking for from TV on the go.

12. Thank you! Jennifer Lawson SVP, Television & Digital Video jlawson@cpb.org Terry Bryant VP, Media Research & Relations tbryant@cpb.org