1. International Workshop on Population Projections using Census Data 14 – 16 January 2013 Beijing, China

2. Session VII: Presentation of the results of projections Guidelines and tools for the preparation of results Presentation of country projections by participants

3. How to present the results of population projections General guidelines – how to get the message cross Preparing a report Visual aids Presentation Media

4. Large amounts of data Published in a number of different ways – A press release – An executive summary – A full report, sometimes with a number of annexes. Population Projection – Presenting Results

5. Getting the message cross Who is your target audience? General public Government experts Statistics Press release Technical report Others ???

6. Getting the Message Cross Why should my audience want to know/read about this? – Internet age, short attention span – The “snack culture”

7. Telling a Statistical Story Is there a story? – What have you found? – How does it impact daily life? – Stories: Social security not sustainable for the long term World population growth will occur in urban areas – Non-stories: X The report is published today... X Population projection is prepared …

9. Telling a Statistical Story Compelling headlines – The highest since, the lowest since … – Something new – The first time, a record, a continuing trend – Examples: Gasoline prices hit 10-year high Crime down for a third year in a row July oil prices levelled off in August

10. Compelling Headlines

11. Telling a Statistical Story Write like a journalist – the ‘inverted’ pyramid Main findings Details about the study Data, assumptions, analysis Introduction, purpose of study Data, assumptions, analysis Conclusions/findings Right-side-upInverted

13. Telling a Statistical Story Make the number “stick” – Don’t peel off the onion, get to the point – Avoid proportions in bracket

14. Make the number “stick” (cont.) – Avoid changing denominators – Reduce big numbers to understandable levels

15. Technical Report - Elements Title page Table of contents Motivation and objectives Data source and assumptions Findings Conclusions and recommendations

16. Technical Report - Canada

18. Charts Maps Other? Visual Aids

19. Source: US Census Bureau Explaining Assumptions

20. Projected vs Observed

21. Projections by scenario Estimated and projected world population according to different variants, 1950-2100 (billions) Source: United Nations, Department of Economic and Social Affairs, Population Division (2011): World Population Prospects: The 2010 Revision. New York

22. Showing the Contrast Population of Europe, Africa and Sub-Saharan Africa (millions) Source: United Nations, Department of Economic and Social Affairs, Population Division (2011): World Population Prospects: The 2010 Revision. New York

23. Pyramid

24. Pyramid - 2 in 1

25. Pyramid - Animated

26. Thematic Maps Source: United Nations, Department of Economic and Social Affairs, Population Division: World Urbanization Prospects, the 2011 Revision. New York 2012

27. Source: http://www.planning.sa.gov.au/instantatlas/ageingatlas/atlas.htmlhttp://www.planning.sa.gov.au/instantatlas/ageingatlas/atlas.html Interactive Maps

28. Printed documents Online presence PowerPoint Movies (YouTube, etc.) Blogs Social media Presenting results - Media

29. Presentation of country projection by participants

30. Thank you