1. Presented by: Ed Cabellon, Director – Rondileau Campus Center Bridgewater State University (MA) ed.cabellon@bridgew.edu Using ( ) http://about.me/edcabellonhttp://about.me/edcabellon | @EdCabellon | http://about.me/edcabellon

2. What is Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. [1] As of July 2011, Facebook has more than 750 million active users. [6][7] Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Facebook users must register before using the site. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics. The name of the service stems from the colloquial name for the book given to students at the start of the academic year by university administrations in the United States to help students get to know each other better. Facebook allows any users who declare themselves to be at least 13 years old to become registered users of the website.social networking service [1] [6][7]colloquial name for the book Source: http://en.wikipedia.org/wiki/Facebook ?

3. Facebook has evolved from a reflection of your personal life, to a reflection of your LIFE.

4. Lexicon “Friends” are really “Connections” “Privacy” is really “Access” “Tagging” is really “Mentioning”

5. Search Management Ads Chat Profile Pic Friends List Info

6. List of Lists https://www.facebook.com/friends/edit/ Managing list(s) Create lists

7. https://www.facebook.com/settings/?tab=privacy Basic Info Mgt. I recommend this setting. Click here to manage settings Very important to check these regularly.

8. How do others see your profile? Control settings here. Don’t forget about your photo albums!

9. Custom Privacy Settings Insert lists and/or names here to hide this content Insert lists or names here to share this profile content.

10. Other Privacy Settings Areas

11. Used to connect people of a particular organization or cause More private than a Fan Page, more “internal” communication among group members. 3 Types: Open, Closed, Secret Not searchable through Google or other search engines. Facebook Groups (https://www.facebook.com/bookmarks/groups )https://www.facebook.com/bookmarks/groups Recommended Practices Chat! Group Activities Share docs! All Groups

12. How often do you “enlist” your community members to get involved with your office and connect in person? How do you mirror in- person engagement on Facebook? Is your content entertaining? (Do you get ‘Likes’, Comments, and Mentions?) Personalize your Fan Page URL after 25 fans! (ex. http://facebook.com/BSU campuscenter) http://facebook.com/BSU campuscenter How do you measure success? (e.g. “Likes?”, Comments) Facebook Fan Pages (https://www.facebook.com/bookmarks/pages )https://www.facebook.com/bookmarks/pages Recommended Practices 200x600 px Management # of times this Post has been rendered On a user’s browser (Likes + Comments) / impressions

13. Assessment – Fan Page Insights Shows: Active Users, Daily Users, Likes, Demographics, Media Consumption, External Referrers Specify date range Total number of views In the range specified Total number of Likes and comments in range specified

14. Assessment – Fan Page Insights Total number of views In the range specified Total number of Likes and comments in range specified Top viewed posts on your fan page Breakdown of content contact on your fan page

15. The communities you wish to build are already online…

16. …Your job is to bring them together. (pssst! You already know how!)

17. BUT HOW?!?!

18. Run contests & scavenger hunts via Facebook Fan Page End your posts with question marks to spur conversation Upload photos from events and ask your Fans to “tag” themselves! Promote other Fan Page content and ask them to do the same! Listen: 1.Info Desks 2.Student Convo 3.Time of year?

19. Management It takes a team approach to make Facebook implementation work! Decide where content will come from and who will post it. If there are inflammatory comments, how will you handle them? Decide on timing and frequency of posts ahead of time. Raise their technology fluency for better chance at success. Mirror your “in-person” conversations “online”

20. Thumbs Up: How to know if you’re doing well! As a Student Organization You rely on volunteers to make things happen. Those managing the Social Media accounts need to be mindful how they use it personally. Get as many people involved in the process of creating content. As a Department You are paid to represent the institution. Involving a small group of staff, graduate staff, and paid student employees to manage it all. Be a connector and promote other campus departments, organizations and programs on your pages! Facebook Success: Comments and Likes on Posts Other Facebook Users Tag Your Organization in their posts Community is posting questions and comments on your wall Tied back to your learning outcomes and division goals

21. Facebook Places (Mobile App to “Check In”) | Facebook Video Chats (via Skype) Higher Education Facebook Apps (e.g. Schools on Facebook (Inigral) & RoomSync) What is next/now in Facebook?

22. Presented by: Ed Cabellon, Director – Rondileau Campus Center Bridgewater State University (MA) ed.cabellon@bridgew.edu StudentAffairs.com Webinar – Monday, August 22, 2011 http://about.me/edcabellonhttp://about.me/edcabellon | @EdCabellon | #SAfb http://about.me/edcabellon Using in Student Affairs ( )