1. Librarians Take Charge Transforming Decision Makers into Champions of the School Library Librarians Annual Retreat 2013 Janet Lanham, Resource Librarian

2. Session Agenda and Goals Why publicize? What, when, where, and how to publicize. Making an action plan!

3. Why? And because no one really understands what you do besides us, so you have to tell them! Communicate and Celebrate Advocacy Grows Advocates

4. What? Instructional Initiatives Programming Community Service New Technology Collaborations Awards Dedications

5. Decision Makers Administration Increased funding? More flex time? Colleagues More collaboration? SBDM support? Parents PTA support? Volunteers? Students More traffic = more circulation? Literacy gains? Greater community Favorable legislation? Champions

6. Testimonials?

7. When, Where, and How

8. Contact: Karen Pruitt Cataloger 485-7770 karen.pruitt@jefferson.kyschools.us LMS Web Page!

9. Contact: Justin Willis Publications Specialist 485-3343 justin.willis@jefferson.kyschools.us Monday Memo 20,000 people each week, including nearly 14,000 full-time JCPS employees. Deadline is noon on Tuesdays.

10. Contact: Thomas Pack Publications Specialist 485-3622 thomas.pack@jefferson.kyschools.us District Web Articles

11. Contact: Thomas Pack, Publications Specialist 485-3622 thomas.pack@jefferson.kyschools.us thomas.pack@jefferson.kyschools.us Parent Connection Monthly newsletter for parents/guardians, community leaders mailed to more than 70,000 homes and businesses. Articles focus on students and include information that parents/guardians can use to help their children academically succeed. Features include education tips from teachers and the Our Success is Public Knowledge section, which recognizes extraordinary students.

12. Contact: Doug Smith Video Technical Director/Producer 485-3555 doug.smith@jefferson.kyschools.us Our Kids 30-minute, monthly television program that highlights JCPS students and school programs. Highlights exciting accomplishments and activities in our nationally recognized school system. Insight Channel 2 Insight Channel 15 Insight Channel 25 Insight Channel 98 Insight Digital Channel 138

13. Contact: Rick McDonough 582-4231 rmcdonough@courier-journal.com Courier Journal

14. Courier Journal http://www.courier-journal.com/section/zone

15. Don’t Forget! All that you do should support student achievement! Demonstrate standards alignment when you publicize!

16. Plan to be a headliner this year! Select a project or initiative. Select your date(s). Develop an outline / timeline. Identify / enlist your partners. Alert your administration. Keep partners updated. (Outlook Calendar) Contact your selected publications. Bask in the glow!

17. Need Ideas?

18. Get started!