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American Academy of Neurology Online Career Event October 13 – 17, 2014
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The Job Board for the American Academy of Neurology Online ads on AAN.com ◦ Ads on AAN mobile channel ◦ Ads on AAN facebook page Print ads in AANnews (line) and the Career Compass Job Guide (display) Monthly Jobs email Ads in AANe-news
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FREE for AAN Job Seekers: Webinars on career topics 30-minute sessions with a personal coach Professional CV Reviews Online Job Fair Career Compass, a printed job guide Prize ($500 Visa gift card promotion)
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Reach AAN members WHEN they are looking During the 2013 Career Week, jobs posted on AAN.com averaged 1,081 views each, more than any other week Residents and Fellows completing their programs in Spring 2014 typically search for their new job August – January $10K in incentives + marketing to encourage AAN member participation
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According to the 2011 Career Path Survey of AAN members completing a residency or fellowship: Will start their job search 6 – 12 months before completion of training Will receive their first job offer within 3 months after starting their search Will apply for 5 positions and receive 3 offers When evaluating multiple offers, professional development is the #1 criteria followed by location Of all internet job search sites, they use AAN.com most often
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New AAN Mobile Site launched December 2013 309% increase in Career Center Job Views via mobile device in 2014 26% of all Career Center traffic now generates from a mobile device All AAN.com online web post purchases include mobile at no additional cost
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AAN membership = 28,000 neurology professionals o 90% of all US Neurologists are AAN members 2,700 members are active Career Center users o Approximately 900 graduating residents annually Jobs Email reaches “passive” job seekers Monthly email to AAN members The ONLY way to reach AAN members via email
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A printed job guide featuring: 50 recruitment ads (display) 5 articles on career topics Career Week schedule of events Closes August 15, 2014! Artwork due by August 22! Mails October 1 to 22,000 US Neurologists Increased from 6,000 in 2013 ¼ page ad = $1,000 ½ page ad = $1,900
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Online Web Post 30-day web posts start at $400 Add-Ons Featured Job is $850 (+ cost of web post) Featured Job is highlighted, rotates on AAN.com Featured Job – “Top Of” is $500 (+ web post) Your job is featured at the top of relevant searches
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No deadlines—can be posted at anytime Live ad on AAN.com within minutes of posting Unlimited words Receive applications online Track web stats, change ad copy at any time Included with the price: Access to public Resume database Ads are accessible on AAN mobile channel Ads cross-posted to AAN facebook page 2013 757,000 Job Views 1,321 Applications
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Also rotates on AAN.com homepage
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$400 + the cost of an online web post Your ad information is included in a monthly email sent to ALL AAN members Available (limited to 25 jobs) ◦ August 4 (deadline July 21) ◦ September 2 (deadline August 18) ◦ October 6 (deadline September 22) Jobs Email has been very effective for advertisers ◦ 28% open rate ◦ 14.4% click-thru rate ◦ 63.6% mobile opens
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Product Bundle IncludesPricing Online Web Post (now - thru Career Week) $715 Featured Job $850 ¼ page in Career Compass (October) $1,000 Jobs Email 10/6 Jobs Emails are always limited to 25 postings. Bundle purchasers will have priority. $400 Job Tweet (NEW!) Your job information tweeted to AAN members during Career Week $600 TOTAL VALUE$3,565 Purchase by July 31!$1,995 Invoiced by the AAN; not available through the Career Center. Contact careers@aan.comcareers@aan.com
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Save 25% on January Career Compass when purchasing October Career Compass (must purchase together) ◦ ¼ page ad (October) = $1,000 ◦ ¼ page ad (January) = $750 ◦ ½ page ad (October) = $1,900 ◦ ½ page ad (January) = $1,425
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ProductDeadline Bundle Advertising – Career WeekJuly 31! Career Compass Printed Job Guide (Mails to 22,000 US Neurologists on 10/1) August 15 (Purchase) August 22 (Artwork Due) Online Web Post, Online Job Fair (October 13 – 17) Featured Jobs No deadlines for Online Web Posts or Featured Jobs-purchase anytime Jobs Email (October 6)September 22 All products ordered through your Career Center account at www.aan.com/careers. Invoicing and agency discounts are available. Email careers@aan.com with questions. www.aan.com/careers careers@aan.com
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Visit the Neurology Career Center at www.aan.com/careers www.aan.com/careers Amy Schoch ◦ Manager, Career Services ◦ aschoch@aan.com aschoch@aan.com ◦ careers@aan.com careers@aan.com ◦ 612.928.6122 phone
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