1. Marketing with  David Scott, Vice President  LI Profile: www.PureDriven.com/davidscottwww.PureDriven.com/davidscott  Email for LI Connection: David.Scott@PureDriven.com David.Scott@PureDriven.com  Twitter handle: puredrivenvp  Facebook: www.facebook.com/dave.c.scottwww.facebook.com/dave.c.scott

2. Marketing with  Why LinkedIn is important to HR  Who does what  Can this really help make my life easier  How it works  Q & A and Wrap Up

3. Marketing with

10.  HR professionals are people-people  HR’s primary role should always be staffing  Who manages LI & Social Media? Sales? HR? Marketing? IT?  Oversight: how to use? Monitoring? Top down with LI? Time?

11. Marketing with How?

12. Marketing with  C-level exec team must have buy-in  Must have strategy  HR team on LinkedIn & profiles uniform  Multiple account types, which most relevant?  LinkedIn advertising with Pay-Per-Click  InMail excellent message tool to communicate

13. Marketing with

14.  Stats for C-level exec team  175 million users in 200 different nations  63% annual user growth  58% are male ages 25-54  42% are female ages 25-44  Industries of concentration are Technology, Finance, Manufacturing, Prof. Services  69% make income avg of $60k annually  39% make income avg of $100k annually  35 years of age is average

15. Marketing with Don’t Sacrifice Strategery! Don’t know how to strategize? Have someone to help your organization/business Tip: Good ones will be hourly

16. Marketing with

17.  Business - general business users  Job Seeker - job seekers  Sales Navigator - sales professionals  Talent Finder - individual recruiters and employers  Recruiter - enterprise HR professionals

18. Marketing with PPC what?

19. Marketing with InMail huh?

20. Marketing with  Mobile: IPhone, Droid & Blackberry  Analytics: Internal analytics; see who’s seeing you and your company  Groups: Great way to engage  Business pages are a must

21. Marketing with Mobile: IPhone, Droid & Blackberry 86% Job Seekers use mobile for job search

22. Marketing with Analytics: LI analytics, see who’s seeing you and your company

23. Marketing with Groups: Great way to engage  Linked HR  HR & Talent Management Executive  Minnesota Recruiters  Human Resource Professionals of Minnesota  Minnesota Job & Career Network

24. Marketing with Business pages are a must!

25. Summary  Top Down: LinkedIn & Social Media message  Strategy  Differentiation  Measurement  Wild Wild West  Celebrate success’s

26. Q and A