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Published byEbony Fallick Modified over 9 years ago
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Marketing ZEH... the Story of Nexus EnergyHomes Governor’s Housing Conference September 27,2013
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NEXUS EnergyHomes Industry The Nexus EnergyHome Secret Sauce Products & Technologies Selling Value Marketing Performance 2
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3 Residential Construction Industry
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Nexus EnergyHomes Goal – Revolutionize home building Mission – Promote greener earth – Conserve resources – Save energy & money 6
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Secret Sauce 7
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Design 8
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Indoor/Outdoor Living 9
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Story of North Pointe First Nexus Community Frederick, MD Affordable Housing High Performance Homes – Latest products & technologies
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Super Insulated Building Enclosure Benefits: – Comfort – Quiet Technology: – SIPs – Spray foam – Spray sealant 11
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Ultra-efficient Heating & Cooling Benefits: – Save energy – Optimize comfort Technology: – Geothermal heat pump 20
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Continuous Ventilation Benefits: – Even temperatures – Fresh air – Enhanced IAQ Technology: – Energy recovery ventilation (ERV) 21
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Superior IAQ Benefits: – Clean indoor air – Healthy – Reduced allergens Technology: – ERV system – HEPA filtration – Nexus CleanAir systems – Whole-house central vacuum 22
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Nexus CleanAir Powered by Nautic Air – MERV 14 filtration – UV TiO2 purification Cleans down to 0.0001 Microns Clean Room Quality 23
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Optimized Water Heating 24 Benefits: – Save energy Technology: – Desuperheater – Gas water heater
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ENERGY STAR Lights & Appliances Benefits: – Reduces utility bill Technology: – Enhanced quality, and durability, and performance 25
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PV Power Generation Benefits: – Near net-zero Technology: – PV generates electricity from the sun – Made in the U.S. 26
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NexusVision Smart Systems Latest technology Whispering House – Security – Lights – Thermostat – PV Production – Energy Consumption 27 http://www.alarm.com/
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28 http://enphase.com/products/enlighten/
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29 http://www.eragy.com/consumer-energy-monitoring.html NexusVision: Energy Used
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Selection Superior Product? – Energy efficient – Green – Value Whole House? – Integration – Installation 30
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Continuous R&D What’s next What’s trending Solutions The Next Big Thing 31 Courtesy of Zagg Blog, www.zagg.comwww.zagg.com
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Selling Value: Benefits Value is benefits... – Healthy Homes – Sustainable Lifestyle – Enhanced Comfort – Save Energy & Money. 32
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Selling Value Green goddess Lower carbon footprint Lower energy use Costs – Utility bills – Incentives 33
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Marketing 34
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Nexus News 35
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Nexus Videos 36
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Green Certification 37 National Green Building Standard (ICC 700-2008) – Bronze – Silver – Gold – Emerald Nexus Certification – 100% certified – Most Emerald Certified Homes in U.S.
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Energy Certification: HERS 38 Existing Homes New Homes NEXUS Homes 25 Average
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Awards & Honors 39
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NEXUS Certifications & Affiliations 40
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41 Thank you!... Questions?
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Mike Murphy Executive Vice President p: 410.604.2870 c: 301.525.1296 mike@nexusenergyhomes.com www.nexusenergyhomes.com 42
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