1. Yukon Humane Society

3. Kate Nicholson - Current Humane Society Buyer Background - 61 Year Old Caucasian Female, 155 lbs - Mother of 2, A 40 year old man and a 35 year old daughter - Unemployed, lives off her husband’s pension - Widowed - Owner of 3 cats Attributes - Enjoys spending time with her cats - Likes to go for a walk - Not conversant with technology - Loves to talk - Suffers from Diabetes Goals - To stay healthy, and fight her Diabetes - Have more cats to spend time with Needs - A cat which does not shed much hair - An elderly inexpensive cat who needs less maintenance

4. Doug Wilder - Potential Customer at Yukon Humane Society Background - A 34 year old African-American male, 161 lbs - Father of 2 daughter, one is 7 and the other 9 - Annual Income: $91,000 - Married Attributes - A very loving and caring family man - Loves to workout in Free time - A very social person - First time to keep a pet Goal - To fulfill his daughters wish to keep a puppy Needs - A playful puppy, who’s not aggressive - A breed who does not grow much in size, with age - A puppy, who’s hair does not fly as his younger daughter suffer from Bronchial Asthma