1. Everything You Need To Know About Blogging October 8, 2011 Mike Mathews Measured Marketing Solutions LLC

2. AGENDA 1. Review 2. Why Blog? 3. Blog Platforms 4. Finding Inspiration 5. Facing The Blank Page 6. Comment & Respond 7. Becoming Consistent 8. Added Attractions 9. Tools

3. Thanks To Our Sponsors Bradley Contract Furnishings Mart Ferguson The Joinery Kohler Parker Furniture Premier Window Coverings Yolo Colorhouse

4. REVIEW Brand Personal Style Online Presence LinkedInWebsite Google Profile

5. WHY BLOG? Connect community Develop fans Develop colleagues Create customers Share inspiration Get help Give advice Build reputation SHARING STORIES & STARTING THE CONVERSATON

6. CHOOSING A BLOG PLATFORM Blogger Facebook Google Plus LinkedIn SquareSpace Tumblr Twitter Wordpress YouTube And many more….

7. FINDING INSPIRATION Facebook status updates Twitter stream and search LinkedIn Groups Google+ Google Alerts RSS Feeds

8. FACING THE BLANK PAGE Write what you know about Find something that inspires you—search Plan your subjects in advance—calendar Comment and respond DEMONSTRATION

9. CALENDAR

10. COMMENT & RESPOND INCOMING RESPONSES BUILD THE CONVERSATION!

11. BECOMING CONSISTENT Use the calendar—update quarterly Pick one stream for inspiration—check daily Choose the blog platform you prefer Check comments and respond—check daily Comment on other blogs

12. ADDED ATTRACTIONS Tell people you have a story Newsletters MailChimp Constant Contact Campaigner CoolerEmail Many, Many More…. News Feed (RSS) Reader or email

13. TOOLS Omni-Profile Message Calendar Presentations Links to Other Tools More…. www.MeasuredMarketingSolutions.com

14. AGENDA 1. Review 2. Why Blog? 3. Blog Platforms 4. Finding Inspiration 5. Facing The Blank Page 6. Comment & Respond 7. Becoming Consistent 8. Added Attractions 9. Tools

15. QUESTIONS

16. CONTACT mike@measuredmarketingsolutions.com www.google.com/profiles/mike.e.mathews www.linkedin.com/ www.facebook.com/mike.mathews www.measuredmarketingsolutions.com @memathews 503-334-2592 Google Search: Mike Mathews Portland