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Published byGarrison Medcalf Modified over 10 years ago
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Summaries of: 6 elevator pitches for the 21st century & The speech that made Obama President
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6 elevator pitches for the 21st century “To sell is human” by Daniel H. Pink a) authenticity b) passion c) purpose
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Time to sell convince persuade & cajole people
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6 ways of pitching Pixar Pitch Subject-line Rhyme Questions Twitter One-word
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PIXAR PITCH “Once upon a time___. Every day,___. One day___. Because of that,___. Until finally___.”
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SUBJECT-LINE C u r i o s i t y
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RHYME Example: Trick or treat, Give us something good to eat!
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QUESTIONS Questions: active =/= Statements: passive
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TWITTER No more than 140 letters
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ONE-WORD Personal brand
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The speech that made Obama President 1st idea: STORY 2nd idea: DETAILS, REPETITIONS 3rd idea: SINCERITY
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