1. Beginners LinkedIn Melissa Luna Manager of Employer Relations Career Management Center CSU College of Business

2. Agenda  Why LinkedIn  User Data  Building Your Profile

3. Why LinkedIn  Caters to a BUSINESS audience  #1 on-line business network  Reviewing 1 st and 2 nd level contacts  LinkedIn is a large database (you are a record)  210 million users in 200 countries  Two members joins approx. every second  50% of members are from outside US  Executives from all Fortune 500  85 of Fortune 100 use LinkedIn hiring solutions  86% of talent acquisition recruiters utilize LinkedIn

4. User Data  Average household income - $109,000  Average years of experience – 15 yrs.  Average age – 41 yrs.  36% are “decision-makers”

5.  Introducing LinkedIn skills & endorsements Newer Changes

7.  Introducing LinkedIn skills & endorsements  Introducing the NEW LinkedIn profile  Requesting an Invitation Newer Changes

8.  Located at:http://www.linkedin.com/profile/sample

9.  Introducing LinkedIn skills & endorsements  Introducing the NEW LinkedIn profile  Requesting an Invitation  Video sharing on LinkedIn  LinkedIn open groups Newer Changes

10. Build A Robust Profile  100% complete  Branding and marketing experience and skills  It should be MARKETING-ORIENTED and search engine optimized  Create profile template in word document  Add all email addresses (present and past)  Focus on what you can do for the companies or employers that you are interested in  Repeat key words throughout profile

11. 100% Profile Complete NEW REQUIREMENTS  Your industry and location  Up-to-date current position (with description)  Two past positions  Your education  Your skills (minimum of 5)  A profile photo  At least 50 connections  Profile Summary

12. Profile Components  Headline

14. Profile Components  Headline  Updaters:  What are you doing now?  Share links/articles/industry updates  What research papers/whitepapers have you published?

16. Profile Components  Headline  Updaters:  What are you doing now  What kind of co/position are you looking for  What research papers/whitepapers have you published  Summary, Experience, and Education –Who you are

19. Profile Components  Headline  Updaters:  What are you doing now  What kind of co/position are you looking for  What research papers/whitepapers have you published  Summary, Experience, Skills, and Education – Who you are  Additional Information and Contact Settings  Blogs, Presentations, or Career Portfolio Content

20. TIPS  Headshot increases profile completion  Hide profile while editing (settings)  Repeat key words  Be careful of personal information  Indicate if willing to relocate and travel  Minimum of 3 skills  Only professional content  50 connections

21. Additional Resources  How To Make Your Profile 100% Complete http://youtu.be/121UJmq-f6g  http://www.youtube.com/watch?v=jnx9t8IwLzI& eurl=http%3A%2F%2Fgrads%2Elinkedin%2Eco m%2F&feature=player_embedded#t=19  10 Ways To Use LinkedIn” http://blog.guykawasaki.com/2007/01/ten_ways _to_use.html

22. Contact Information Melissa Luna Manager of Employer Relations Career Management Center CSU College of Business Rockwell West 210 Melissa.luna@colostate.edu